using linkedin to increase engagement after a cold email
TRANSCRIPT
Using Linkedin To Increase Engagement
After A Cold EmailInspireBeatsHustlersCastWilson Peng
@wilsonpeng8http://inspirebeats.com
Cold Emailing Without Alternative Channels500 emails sent -
86% open rate
37% click through rate
19% Response rate
Subject line: Hey {name} - About {company}
Same context for pitch and email
Cold Emailing With Linkedin Engagement500 emails sent with Linkedin Engagement
89% Open Rate
44% Click Through Rate
19% Response Rate
Shows up on their “Recently Viewed List” on Linkedin
Subject Line: Hey {name} - About {Company}
Same Context as cold emailing without Linkedin Engagement
Adding More “Touch Point Engagement”Touch Point Engagement - Adding more value and recognition through engaging
with them on Linkedin Message and Twitter
Connecting on Linkedin
Sending a message after connection
Tweeting a recent blog post
Following lead on Twitter
Sending a direct message (if followed back)
Commenting on their blog
Mentioning 2nd degree connection in cold emailNot apart of specific 1000 email test, but mentioning 2nd degree connection in
subject line and opening line of cold email increased 8% response rate in other
test.
Mentioning something personalized or similarity increases roughly 6-8% response
rate as well.
Quick Takeaways- Change your Linkedin settings to show your profile under their viewed list
- Get in the habit of looking at their profile before/after cold email
- Note down your closest 2nd degree connection with the lead
- Include something personalized in your cold email, could be from linkedin
- Source High quality leads
Looking for qualified leads? Check out http://inspirebeats.com
You can follow me on Twitter @wilsonpeng8