using gamification to drive brand loyalty

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Engage More Customers & Employees In 2015

Presented by: Monica CornettiRated #1 Gamification Guru in the World

by UK-based Leaderboarded

Tweets:@monicacornetti

@avantresources

#gamification

Using Gamification to Drive Brand Loyalty

Think Like a Game

Designer

Here’s the challenge …

Take notes and list any questions

that you have.

Listen for the top 3 ideas that you’d

like to take back to your team.

monica@monicacornetti.com

We’re Learning About

Gamification

The best way to learn

about gamification is

to do gamification.

www.monicacornetti.com

Tweets:@monicacornetti

#gamification

CHAT BAR RESPONSE:

What were your favorite games as a child?

Gamers anonymous badge

Tweets:@monicacornetti

#gamification

www.monicacornetti.comhttp://classbadges.com/

The Gamers!

The G Generation

1. Yes! I play games at least 5

hours per week.

2. I am a social gamer, I play at

least 1 hour a week

3. I played games growing up

... not so much as an adult

4. Who has time for games?

5. Recovery Program needed

but… We All Play Games - don’t we?

Boring tasks or chores

Treadmill

Rush Hour Roulette

Alliteration Activity Game

Tweets:@monicacornetti

#gamification

Gamification is

the process of

using game

mechanics and

game thinking in

non-gaming

contexts to

engage users

and solve

problems.

Familiar Examples of Loyalty Programs

CHAT BAR RESPONSE:

List your loyalty programs

www.monicacornetti.com/gamification

Starting your gamification journey without knowing your overall

business objectives will take you on a road to nowhere.

Level 1: Why are we playing?

What are Your Business Objectives?

CHAT BAR RESPONSE:

Creative Contributor Badge

Tweets:@monicacornetti

#gamification

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Don't try to fix a broken product or service with gamification

Don’t start your gamification journey without knowing your overall business objectives – you’ll be on the road to nowhere.

Don’t forget to focus on the players –Ask… ‘What’s in it for them?’

Player Centered Design

Level 2 - Who are your players?

Richard Bartle Player Typeshttp://www.gamerdna.com/quizzes

Amy Jo Kim Social Matrixhttp://amyjokim.com/

Explorers

Like to:Learn new thingsExplore and test boundariesFind loopholesKnow the rules

Value:Accurate informationClever designKnowledge exchange

Creators

Like to:Express themselvesPersonalize their experience Show their uniquenessMake things others admire

Value:Original thoughtCreativityInfluence through creativity

Competitors

Like to: Develop their talentsTest their skillsSee their rankingShowcase their abilities

Value: MasteryLearningFriendly competition

Collaborators

Like to:Work with others on goalWin togetherParticipate in groups Form partnerships

Value: TeamworkShared learningSuccess as collective outcome

I’m OK – You’re OK Badge

www.monicacornetti.com

Tweets:@monicacornetti

#gamification

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CHAT BAR RESPONSE:

CAN YOU IDENTIFY YOUR PLAYER TYPE?

Amy Jo Kim’s Social Action Matrix amyjokim.com

What Were You Thinking? Playbook

There, Now, How?

quest

Game Mechanics and Human Desires

http://bunchball.net/nitro/

Daniel Pink - Drive

Tweets:@monicacornetti

#gamification

What Does it Cost?

Tweets:@monicacornetti

#gamification

Since roll out in the USA in 2006, every behavior tracked through

the scorecard has improved.

Comments or Questions

Let’s Talk:

What comments, concerns, or questions do you have on the information we’ve covered today?

Think About It…

Do work and fun need to

be mutually exclusive in

a professional and

profitable company?Tweets:@monicacornetti

#gamification

www.monicacornetti.com

WORK is Fun Badge

Tweets:@monicacornetti

#gamification

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GamificationBusiness Objectives

Epic Story or Adventure

Game Elements & Design

Behaviors & Motivators

Is it FUN?

Player Centric

Remember: Gamification ≠ Technology – Although technology can greatly enhance your project – it is foremost about the players’ experience.

Don’t focus on the bells, whistles, and glitter – but DO make it aesthetically pleasing for your players.

Don’t forget the FUN!

We’re Learning About Gamification

www.monicacornetti.com

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