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BERNARD SCH-OK-MAN
(Sch like in ‘school’-Ok-man!)
FOXLEYVICTORIA UNIVERSITY
BERNARDSCHOKMAN.COMUXTRAINING.COM.AU
bernard@bernardschokman.com+61 414 486 876
HUMANCENTREDDESIGN
THE WAY WE USED TO.THE WAY WE DO IT NOW.
What I talk aboutwhen I talk about
Human Centred DesignDr Simon Lawry
THE SUPERHIGHWAY
BRANDCAMPAIGNSADS & PPC
SOCIAL STRATEGYMARKETING CALENDAR
CONTENT STRATEGYCUSTOMER EXPERIENCE
USER EXPERIENCEOPTIMISATION
ANALYTICS & BIG DATA
WHAT IS UX?FIRST IMPRESSIONS
5RsDOCTORSNIPER
THE FENCEBLUEPRINT
Everybody is an Experience Designer - Sara Michelazzo
WHY DO UX?1.SOLVE PROBLEMS
2.ADD BENEFITS
MONEY | TIME | STICKINESS(measure)
“Get away from guessingand move towards knowing.”
Contemporary UX (SILO)
How we’ve always done it!
(Months/Years)
---------------------------------
Brief
Business Goals
Research
Design
Requirements
Development
Testing
Analytics (Measure)
Did it work???
Lean UX (COLLABORATIVE)How we do it now!
(Days/Weeks)
------------------------------
Brief
Business Goals
Assumptions (Leaps of Faith)
Hypothesis (Beliefs and Why)
User Experiment (MVP)
Research
Design Studio
Requirements
Development
In the Wild ‘Live’ Testing
Analytics (Measure)
Did it Work???
What was Learned?
Pursue or Pivot?
Rinse-And-Repeat
3 SCHOOLSCONTEMPORARY
LEANHYBRID
Business Needs• Business Metrics • Goals• Targets• KPI’s• ROI
Design• Sketching• Paper Prototyping• Design Studio• Balsamiq Mock-ups• Axure RP Pro
Analytics• Web Analytics
Soft Skills• Agile Methodology • Story Telling, • Workshops, • Facilitating, • Presenting, • Copy/Curating, • Critiquing
EXPERIENCELANDSCAPE
DESIGN WITHOUT RESEARCH IS NOT UX
IT IS SIMPLY DESIGN
Research(Discovery)• Affinity Diagrams• Heuristic Evaluation• Quantitative Survey• Usability Testing(verify)• Interviews , Contextual• Diary Study• Card Sorting• Information Architecture• Site Map• Taxonomy• Content Audit• First-Click Test(usability)• Tree-Testing (usability)• User Journey(p,mvp)• User Stories• Task Flows, Task Analysis• Personas & Profiles
ROCKET RESEARCHINSIGHT & QUESTIONS
ROCKET WORKSHOP
THE BUSINESSOBJECTIVE
ROCKETRESEARCH
• Affinity Diagrams• Heuristic Evaluation• Quantitative Survey• Usability Testing(verify)• Interviews , Contextual• Diary Study• Card Sorting• Information Architecture• Site Map• Taxonomy• Content Audit• First-Click Test(usability)• Tree-Testing (usability)• User Journey(p,mvp)• User Stories• Task Flows, Task Analysis• Personas & Profiles
DATA
ROCKET SEQUENCING
DESIGN TRIAGE
ROCKET WORKSHOP
THE BUSINESSOBJECTIVE
ISIGHT & QUESTIONS
???ROCKET
RESEARCH
ROCKET SEQUENCINGSPIKE, ALPHA,
BETA, V1
DATA
• Epics• Design Studio• Function Points• Planets-Gravity-Orbits• User Problems• Meta-Journeys• Journey Mapping• Scatter Maps• Design Studio• Spikes• Alphas• Open & Closed Beta• Release1
ROCKET ASSEMBLYAGILE METHODOLOGY.
DELIVERY SYRINGE.
ROCKET WORKSHOP
THE BUSINESSOBJECTIVE
ROCKETRESEARCH
ROCKET SEQUENCINGSPIKE, ALPHA,
BETA, V1
ROCKET PRODUCTION
10,9,8…
DATA
ROCKET WORKSHOP
THE BUSINESSOBJECTIVE
ROCKET LIFTOFF
WE’RE BUILDING ROCKETS.BUT IT’S NOT
ROCKET SCIENCE!
ROCKETRESEARCH
ROCKET SEQUENCINGSPIKE, ALPHA,
BETA, V1
ROCKET PRODUCTION
10,9,8…LEARNING?IS IT GO
OR NO-GO?DATA
DATA
THE NEXT BUSINESSOBJECTIVE
THE UXLIFECYCLE
WE’RE BUILDING ROCKETS.BUT IT’S NOT
ROCKET SCIENCE!
DID WEACHIEVE
THE OBJECTIVE?
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