used cars ni magazine initiative

Magazine Initiative

WEBSITE

Principles of the UsedCarsNI.com Website

• Easy to use

• Clean

• Quick to find a vehicle

• Fast loading speeds(information can be accessed quickly)

How do we know the website works?

• On average 15 page views per visitor

• On average over 15,000 unique visits per day

• 589 car dealers listed

• Over 17,000 Used Cars

The number of vehicles on UsedCarsNI.com

June 2010

• Over 670 Motorbikes

• Over 1,000 Commercial Vehicles

• Over 480 Caravans/Motorhomes

• Over 1,700 Farm/Plant

• Over 600 Salvaged Vehicles

No other NI used car sitehas more content covering

all major automotive sectors

11%BOUNCE RATE

Bounce Rate represents the percentage of visitors who "bounce" away to a different site, rather than continue on to other pages within UsedCarsNI.com.

The next step for UsedCarsNI.com?

Why did we decide to enter the print market?

• Another marketing angle

• To make UsedCarsNI.com multi-platform

• To add more value for subscribing dealers & private sellers

• Gap in the market for a better used cars magazine

Magazine Front Cover Evolution

Issue 1

+ Big text, easy to read

+ Eye catching design

+ Clear messages along the top and bottom

- Would you know it’s a car magazine at a glance?

- Too expensive?

- Not enough pages/sections?

Issue 10

+ Large, beautiful car picture

+ You KNOW it’s a car magazine at a glance

+ Clear message “More NI cars than any other magazine”

+ Cheaper than before at £1.99

+ More pages than before - now 260

+ Bottom section advertising the iPhone App

+ Sections in red showing the variety of vehicles inside - far more than just cars!

How is the inside of the magazine different than other car magazines?

+ Structured Alphabetical Layout

+ Sections on right show that the magazine has more than just used cars

+ Bright colourful design

+ Clear layout, easy to use

+ Lots of info about the vehicles including make/model, mileage, transmission, petrol type, features and location

+ Only cars with pictures appear in the magazine

The magazine works because it has the same principles that the

website has…

• Easy to use

• Clean

• Quick to find a vehicle

• Fast loading speeds (information can be accessed quickly)

Extra Magazine Features

+ Fuel Price Watch updated with every issue

+ Useful information showing the prices of fuel at local garages

+ Top of the Car Pops shows the most searched for vehicles on UsedCarsNI.com

+ Updated with every issue

+ Interesting information on what people are searching for

+ UsedCarsNI.com Photo Blog adds another element to the magazine - fantastic looking local cars and events

+ Descriptions and pictures from car owners themselves

+ Generates talk about UsedCarsNI.com amongst both modified and un-modified car owners

How is the magazine made?

• Web offset print strategy

• Document produced & edited online

• Content generated directly from the website’s content management system

• Uses the most up-to-date data within the respective sections

What next for UsedCarsNI.com?

• We will continue to develop applications for mobile devices and deliver the most up- to-date information to our customers

Over 100 downloads per day

June 2010

• We will continue to improve our magazine based on customer feedback

• We will continue to market existing and new ways of accessing UsedCarsNI.com content

95 TV Ads 100 Bus Ads

June 2010

See the UsedCarsNI.com TV Ad / June 2010