used cars ni magazine initiative
TRANSCRIPT
Magazine Initiative
WEBSITE
Principles of the UsedCarsNI.com Website
• Easy to use
• Clean
• Quick to find a vehicle
• Fast loading speeds(information can be accessed quickly)
How do we know the website works?
• On average 15 page views per visitor
• On average over 15,000 unique visits per day
• 589 car dealers listed
• Over 17,000 Used Cars
The number of vehicles on UsedCarsNI.com
June 2010
• Over 670 Motorbikes
• Over 1,000 Commercial Vehicles
• Over 480 Caravans/Motorhomes
• Over 1,700 Farm/Plant
• Over 600 Salvaged Vehicles
No other NI used car sitehas more content covering
all major automotive sectors
11%BOUNCE RATE
Bounce Rate represents the percentage of visitors who "bounce" away to a different site, rather than continue on to other pages within UsedCarsNI.com.
The next step for UsedCarsNI.com?
Why did we decide to enter the print market?
• Another marketing angle
• To make UsedCarsNI.com multi-platform
• To add more value for subscribing dealers & private sellers
• Gap in the market for a better used cars magazine
Magazine Front Cover Evolution
Issue 1
+ Big text, easy to read
+ Eye catching design
+ Clear messages along the top and bottom
- Would you know it’s a car magazine at a glance?
- Too expensive?
- Not enough pages/sections?
Issue 10
+ Large, beautiful car picture
+ You KNOW it’s a car magazine at a glance
+ Clear message “More NI cars than any other magazine”
+ Cheaper than before at £1.99
+ More pages than before - now 260
+ Bottom section advertising the iPhone App
+ Sections in red showing the variety of vehicles inside - far more than just cars!
How is the inside of the magazine different than other car magazines?
+ Structured Alphabetical Layout
+ Sections on right show that the magazine has more than just used cars
+ Bright colourful design
+ Clear layout, easy to use
+ Lots of info about the vehicles including make/model, mileage, transmission, petrol type, features and location
+ Only cars with pictures appear in the magazine
The magazine works because it has the same principles that the
website has…
• Easy to use
• Clean
• Quick to find a vehicle
• Fast loading speeds (information can be accessed quickly)
Extra Magazine Features
+ Fuel Price Watch updated with every issue
+ Useful information showing the prices of fuel at local garages
+ Top of the Car Pops shows the most searched for vehicles on UsedCarsNI.com
+ Updated with every issue
+ Interesting information on what people are searching for
+ UsedCarsNI.com Photo Blog adds another element to the magazine - fantastic looking local cars and events
+ Descriptions and pictures from car owners themselves
+ Generates talk about UsedCarsNI.com amongst both modified and un-modified car owners
How is the magazine made?
• Web offset print strategy
• Document produced & edited online
• Content generated directly from the website’s content management system
• Uses the most up-to-date data within the respective sections
What next for UsedCarsNI.com?
• We will continue to develop applications for mobile devices and deliver the most up- to-date information to our customers
Over 100 downloads per day
June 2010
• We will continue to improve our magazine based on customer feedback
• We will continue to market existing and new ways of accessing UsedCarsNI.com content
95 TV Ads 100 Bus Ads
June 2010
