use google analytics to improve your website & attract more members

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Use Google Analytics to Improve Your Website & Attract More MembersFeature Presenter: Eric Squair (Data Habits)

Thursday, September 17th, 20153:00 – 4:00 PM (ET)

Build. Connect. Grow. Membership & more.

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Lori SmithSmiley Apricot

Community Manager

Terry IbeleApricot-in-training

Digital Coordinator

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Access Code: 984-070-797

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US Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389 

Access Code: 984-070-797

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Our Presenter Today: Eric Squair, Data Habits

Eric Squair helps clients make smarter decisions about their online work.

One of his favourite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.

He has over a decade of experience working at nonprofits and as an independent consultant with organizations such as Greenpeace, Amnesty International and several political campaigns.

Currently he offers workshops, coaching and consulting on web analytics to nonprofits and independent businesses.

You can find Eric online at datahabits.com

US Call in #: +1 (646) 307-1716CANADA Call in #: 1 (647) 497-9389 

Access Code: 984-070-797

September 2015Eric Squair | eric@datahabits.com

Measuring Your Wild Apricot Site

with Google Analytics

Google Analytics for Wild Apricot| DataHabits.com/WildApricot

Google Analytics

Google Analytics

Google Analytics for Wild Apricot | DataHabits.com/WildApricot

Google Analytics, simplified

Google Analytics for Wild Apricot | DataHabits.com/wildapricot

Today’s Session

1. What is Google Analytics?2. Technique 1: Set Goals3. Technique 2: Track your

outreach4. The most important report in

Google Analytics

Google Analytics for Wild Apricot | DataHabits.com/WildApricot

A web-based tool that records (anonymously) visits to your website

Google Analytics is...

Google Analytics for Wild Apricot | DataHabits.com/wildapricot

Some code you place on your website

Google Analytics is...

Put tracking code at Settings > Site > Global Javascript

Step-by-step instructions at datahabits.com/WildApricot

How to Set up Google Analytics

Technique 1: Set Goals

Some definition of success for your site. Successful completion of a goal is a

‘conversion’

How To Track Goals

Easiest when you have a ‘finish line’

The “Finish Line”

datahabits.WildApricot.org/Sys/Profile

Destination Goal = Finish Line

Admin > Goals > + NEW GOAL > Destination

Conversions Dashboard

bit.ly/gaconversiondash

Technique 2: Track Outreach

Add some information to each link you send out, telling Analytics who is

clicking

Google Analytics for Wild Apricot | DataHabits.com/wildapricot

Campaigns Report

Available under “Acquisitions > Campaigns”

The Key Report

http://bit.ly/mostimportantreport

Conversions > Goals > Overview > By Source / Medium

Google Analytics for Wild Apricot | DataHabits.com/learn

What we covered:1. What is Google Analytics?2. Technique 1: Set Goals to

track conversions3. Technique 2: Track your

outreach with campaign tagging4. Measure conversions from

outreach

Google Analytics for Wild Apricot | DataHabits.com/learn

Resources specific to Wild Apricot websites: DataHabits.com/wildapricot

Includes free tutorials on how to make sense of Google Analytics

Questions?

datahabits.com/wildapricotTwitter: @DataHabitseric@datahabits.com

We have recorded this webinar and will be sharing it with you.

Build. Connect. Grow. Membership & more.

You can also find this recording on our website: www.wildapricot.com/community/expert-webinar-series

THANK YOU!

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