urj social media boot camp: twitter 101 may 2012

Presented by Lisa Colton, Founder & President Darim OnlineLisa@darimonline.org434.977.1170

TWITTER 101

MobileConciseConversational

ESTABLISHING YOUR ACCOUNT

Username, image, description.

Personal vs. Brand

PERSONAL vs. BRAND

Clear who it is. You’d do the same when you answer the phone, right?

I statements feels personal. Human connection.

Asking for help is personal and will get more responses.

BUILD YOUR COMMUNITY

WHO TO FOLLOW?• Other synagogues• Your staff• Your members• Community orgs (Jewish, media, etc.)• Content you might want to RT (@URJ,

@theRAC, @PBSparents, etc.)

SEARCHESSaved searches (including hashtags) you want to revisit.

- Common terms- Common misspelling of your name (darim instead of @darimonline)

- Conferences (#urjbiennial, #ccar12)- Conversations (#jed21)

HASHTAGSAnyone can make. Check first!Keep brief, and intuitive.Use in tweet, or add to end

#URJbootcamp #whatrabbisdo #JED21 #FF

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

MT = “Modified Tweet”

DM = Direct Msg

# denotes hashtag

Listening on Twitter:Mentions

When people are talking TO you or ABOUT you.

Based on your settings and tools, you’ll get a notification when someone mentions you

Be Social.

VS.

Find Your Voice

Your goals &

objectives

Their goals &

objectives

Add Value

Cross Platforms: Wrong Idea

Cross Platforms: Right Idea

Know where you’re going, and that it’s a blog

Know where you’re going, what’s there, and that it’s useful

Empower others to share their engagement with you and to promote you!

Key Building Blocks for Success

• Be social, not a bullhorn.• Be helpful, and people will help you.• Find your voice, and have personality.• What do you want to be known for? Build it.• Be a good listener, participate regularly.• Be part of the network, and use it.• Participate regularly.• Thank people! X

Put It Together!Take a moment to craft a tweet

(approx 140 characters, but we won’t count)

• Adds value through content or being a platform for valuable conversation;

• Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;

• Has a unique voice, personality, and will grab attention;

• Reflects your personal and/or professional brand.

Twitter for iPhone & Blackberry

Facebook.com/ReformJudaism

Twitter.com/URJ

Http://on.fb.me/urjbootcamp

Coming Up….• Monday, May 14:

Sharefest!2-3pm ET/ 1-2pm CT/ 11am-12pmPT

• Monday, May 21: Applications open for next round of consulting grants

• Tuesday, May 29:Twitter Strategies1-2pm ET/ 12-1pm CT/ 10-11amPT

• Friday, June 8Applications due for consulting grants