urj social media boot camp: twitter 101
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TRANSCRIPT
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MobileConciseConversational
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ESTABLISHING YOUR ACCOUNT
Username, image, description.
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Personal vs. Brand
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PERSONAL vs. BRAND
Clear who it is. You’d do the same when you answer the phone, right?
I statements feels personal. Human connection.
Asking for help is personal and will get more responses.
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BUILD YOUR COMMUNITY
WHO TO FOLLOW?• Other synagogues• Your staff• Your members• Community orgs (Jewish, media, etc.)• Content you might want to RT (@URJ,
@theRAC, @PBSparents, etc.)
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SEARCHESSaved searches (including hashtags) you want to revisit.
- Common terms- Common misspelling of your name (darim instead of @darimonline)
- Conferences (#urjbiennial, #ccar12)- Conversations (#jed21)
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HASHTAGSAnyone can make. Check first!Keep brief, and intuitive.Use in tweet, or add to end
#URJbootcamp #whatrabbisdo #JED21 #FF
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Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg
# denotes hashtag
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Listening on Twitter:Mentions
When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get a notification when someone mentions you
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Be Social.
VS.
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Find Your Voice
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Your goals &
objectives
Their goals &
objectives
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Add Value
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Cross Platforms: Wrong Idea
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Cross Platforms: Right Idea
Know where you’re going, and that it’s a blog
Know where you’re going, what’s there, and that it’s useful
Empower others to share their engagement with you and to promote you!
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Key Building Blocks for Success
• Be social, not a bullhorn.• Be helpful, and people will help you.• Find your voice, and have personality.• What do you want to be known for? Build it.• Be a good listener, participate regularly.• Be part of the network, and use it.• Participate regularly.• Thank people! X
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Put It Together!Take a moment to craft a tweet
(approx 140 characters, but we won’t count)
• Adds value through content or being a platform for valuable conversation;
• Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;
• Has a unique voice, personality, and will grab attention;
• Reflects your personal and/or professional brand.
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Twitter for iPhone & Blackberry
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Facebook.com/ReformJudaism
Twitter.com/URJ
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Http://on.fb.me/urjbootcamp
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Coming Up….• Tuesday, March 27:
The Art of Being a Networked Nonprofit, 1-2pm ET/ 12-1pm CT/ 10-11am PT
• Monday, April 16: Open Office Hours2-3pm ET/ 1-2pm CT/ 11-12pm PT
• Wednesday, April 18:Blogging 101 2-3pm ET/ 1-2pm CT/ 11-12pm PT