urj mobile strategies 2013
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Mobile Strategies
Lisa Colton Darim Online January 16, 2013
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Agenda
• Why Mobile?• Current Mobile Usage• Mobile Optimized Websites• Text Messaging• Location Based Services• Mobile Learning• QR Codes
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Between a PIONEER
&a TORTOISE
Is a FAST
FOLLOWER
Source: Flickr user ucumari
Source: Flickr user smitag4
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Mobile Use 2013
• 2013: smartphones will represent over half of all mobile phone use & it will continue to grow. – (Source: eMarketer, 2012)
• Currently: 55% of mobile owners access mobile web.– (Source: Pew Research Center, 2012)
• In 2013, mobile devices will pass PCs to be most common Web access tools.– (Source: Gartner Top 10 Strategic Technology Trends For 2013)
• Personal cloud computing becomes the center of digital lives, for apps, content and preferences. Mobile access for personal management becomes normative.
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AJWS
Text MsgDonation
sFollowing
Haiti Earthqua
ke
Source: mcommons.com/blog
AJWS
Red Cross receiving half
of their donations by
text msg.
$27m by 1/19
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http://www.smsmarketingnw.com/mobile-statistics/mobile-stats-2012/
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Real Life Example: Ushahidi
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Mobile Optimized Website
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Group Text Messaging
Immediate, critical
Do not become spam!
Requires capturing cell phone numbers and setting up systems in advance!
e.g. eztexting.com
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Location Based Services
Examples:FoursquareGowallaFacebook PlacesGeocachingSCVNGR
Facebook’s new Graph Search makes this VERY important.
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LBS Connects to Social Web
And leverages networks to build your brand
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Apps for Jewish Learning
“Anytime, Anywhere”
iMah Nishtanah
Pocket Torah
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Mobile Learning: Pass Back Generation• http://joanganzcooneycenter.org/Press-Releases-50.html• http://www.fastcompany.com/magazine/144/a-is-for-app.html
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QR Codes• Connects paper to
online, via the phone’s camera scanning the code.
• The QR code must be easier, faster, and more interesting than typing a URL into your phone’s web browser.
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QR Codes: From Paper to Online
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QR Codes: From Paper to Online
Easier text to read
Easier photo to
see
Easier links to click
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QR Codes
Presenting student work in the hallway. QR codes link to audio or video interviews student did with family members.
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Help Parents Use Mobile With Consciousness
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Your Checklist
• Is your website mobile friendly?• Are people checking in on your FB page?• Do you have a Foursquare page set up?• Do you monitor FB and Twitter on a phone?• Are you integrating QR codes into materials?• Are your educators thinking about teaching
and parenting in a digital, mobile age?
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