umbraco show & tell, london 2017
Post on 21-Jan-2018
489 Views
Preview:
TRANSCRIPT
UMBRACO: THE GREAT
EDITORIAL EXPERIENCE
Andy Butland – Head of .NET development
Ben Pilgrim – Senior account manager
WHAT WE’RE TALKING ABOUT TODAY
1. Introduction to Zone
2. What makes a website tick?
3. Including the editor
4. One feature, six ways
5. The backoffice: Umbraco’s secret sauce
6. Zone’s show and tell
ZONE
1
We help ambitious businesses win in a world
where digital is mission critical
SOME OF OUR CLIENTS
WHAT MAKES A
WEBSITE TICK?
2
80% say they deliver a
superior customer
experience.
– “Closing the del ivery gap ” by Bain & Co
8% of customers agree they
get a superior
experience.
– “Closing the del ivery gap ” by Bain & Co
How do we bridge
that gap?
Focus on the unsung hero of website success
Website
editor
Content is a service – a differentiator that provides a reason
to choose one brand/retailer over another. And by adding
value to the customer experience, content helps differentiate
premium brands from discounters.
When combined with great products and genuine utility,
content can turn functional transactions into brand
experiences.
Brands that put content
first and are prepared to adapt
to their customers’ needs are rewarded
“We've done research on
our content, and we get
30% extra value for
every dollar spent.”
– Beth Comstock, vice
chair, GE
“56% of people buying IBM
technology had engaged with
content during the buying
cycle, whereas only 21% had
spoken to a sales person.”
– Andrea Ames, content
experience strategist, IBM
MISSION CRITICAL DIGITAL
INCLUDING THE EDITOR
3
INCLUDING THE EDITOR
Discipline barriers – content, user experience and technical – are
coming down though the use of agile, inter-disciplinary, customer-
focused teams.
Optimising the experience for the site visitor.
But we also need to include the editor in these design discussions.
FOUR QUESTIONS
• What content will we make available on our site?
• How will it be presented to the user?
• How will we make that happen?
• How will it be managed – created, updated and
refreshed?
CONTENT
UX DEVELOPER
EDITOR
TRANSFORMING THE CONVERSATION
CONTENT
UX DEVELOPER
EDITOR
TRANSFORMING THE CONVERSATION
ONE FEATURE: SIX WAYS
4
The same front-end feature can be managed in Umbraco in many different
ways.
The ‘right’ approach can only be found by considering how the content is to be
created and maintained by the editors.
To consider:
• Where is the content sourced from?
• How often will it be updated?
• How flexible is the presentation?
• Is there a need to reuse the content in other places of the website?
THE BACKOFFICE:
UMBRACO’S SECRET SAUCE
5
Umbraco lacks an in-page, visual editing option.
But perhaps this is a good thing.
UMBRACO BACKOFFICE
For most websites, editors will spend much
longer working with Umbraco than developers
will!
EDITOR EXPERIENCE BASICS
EDITOR EXPERIENCE BASICS
Umbraco is a portal for managing all content
related to a website, not just the page content.
NOT JUST FOR CONTENT
ZONE’S SHOW AND TELL
6
EXAMPLE: FLEXIBLE PAGE CONSTRUCTION
EXAMPLE: CONTENT REUSE WITH CUSTOM DISPLAY
EXAMPLE: CONTENT REUSE WITH CUSTOM DISPLAY
EXAMPLE: INTEGRATED EMAIL CAMPAIGNS
Start fast. Build fast. Learn fast.
Get your products into your customers’ hands,
listen and start tailoring it more to their needs.
THANK YOU
Andy Butland – abutland@zonedigital.com
Ben Pilgrim – bpilgrim@zonedigital.com
top related