uc mobile &

Donna HamiltonAssistant Vice PresidentWeb Communications

*UC MOBILE &SOCIAL MEDIA UPDATE

*Stats•Approx. 50% of U.S. adults use a smartphone.•Approx. 66% of those aged 18-34 use a smartphone.•For 28% of Americans, a mobile device is their primary way of accessing the Web. •243 million Americans age 13 & older use mobile devices.•91% of mobile phone users have phones w/in arms reach 24/7.

•General Population: 51% Android; 32% iPhones•UC: 33% Android; 49% iOS

*StatsActivity Share (%)

of Mobile SubscribersMay-12

Sent text message to another phone 75% Used downloaded apps 51% Used browser 50% Accessed social networking site or blog 37% Played Games 34% Listened to music on mobile phone 27%

*StatsWhat Else Do We Do with Our Phones?•54% use their phones in place of an alarm clock

•46% have dispensed with a watch in favor of using their smartphone

•39% use their phone instead of a separate camera

•28% use their phone instead of a laptop

•One in 20 smartphone users use their phone in place of a TV (6%) or reading physical books (6%)

*EMAILEmail Communication on Mobile• 41% of people in U.S. read email on their

mobile devices•Mobile email open rates + 34%;

desktop emails - 9.5% (last 6 mos. of 2011)

• Test to ensure yours is readable on various devices.• Do your links open to mobile-friendly Web

pages?

* Mobile App * Mobile Website

Similar features & content;

Different presentation & behavior.

*Mobile App vs. Mobile Website

Depends upon many factors, including: objectives, task, target

audience & technical requirements.

* Mobile App * Mobile Website- Uses “built-in” browser, so easy to

access.

- Need the Internet to access.

- Less expensive to develop.

- Uses cross-platform capabilities, so don’t need as many different designs.

- Must be downloaded.

- Can target specific limitations/ abilities of individual devices.

- Faster, more interactive.

- Can provide some services without Internet connectivity.

- Expense of creating will increase (more platforms to develop for)

*Mobile App vs. Mobile Website

*RESPONSIVE DESIGNWhat is it?• Developing a website that allows the layout to change along with a

user’s computer screen resolution.

*MOBILE APPETA: January 2013

*MOBILE APPTeam• Tech Lead: Asif Riaz• Communications Lead: Donna Hamilton• Developers: Greg Benjamin, Vern DeHaven• Others: • UC Foundation/Alumni: Candice Terrell

• UCIT: Mark Faulkner; Gary Grafe; Troy Travis; Josette Riep; Matt Hartman

• Students: Lane Hart; Shy Ruparel; Tom Bachmann

*MOBILE APPTechnology – Blackboard

• “Blackboard Mobile Central” application integrates with Blackboard“Mobile Learn”

•Provides on-demand access to information and services.

*MOBILE APPApp Audience:

Primary: Current Students

Secondary: Alumni

Other: Staff (time clock); faculty; visitors

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*MOBILE APPInitial Offerings

•Enhanced Shuttle/Transit •News•Events •Emergency/Help/NightRide •Athletics•View My Grades•Bearcat Spirit

*MOBILE APPInitial Offerings

•View My Schedule• Interactive Campus Map•Courses•Directory•Alumni Directory• Link to Blackboard Mobile Learn

*MOBILE WEBm.uc.edu

*MOBILE WEBSITE•Mostly same information.• Audience navigation.• Links to • Library’s mobile website

• Athletics mobile website

• Content maintained in CQ.

Next …•Majors & Programs • Check My Grades

*MOBILE TRAFFIC *Aug. 1 through Oct. 15, 2012

PAGE PAGEVIEWS FULL SITE SAME/SIMILAR PAGE

Home Page 265,434 3,762,514Shuttle 118,421Students 37,294 196,936Check My Schedule 36,003 -

Academics 22,599 231,375Mobile Time Clock 21,212Future Students 8,364Directory Information 7,867Events 6,114Employees 6,005 64,906Visit Information 5,490 35,617Email Information 3,866News 2,691Social Media 1,590Rankings (academic) 1,563

*MOBILE Resources

Mobile Resources•Mobile site

m.uc.edu•Mobile Help

uc.edu/mobilehelp

*SOCIAL

Media

*ICONS For Social Media

UC’s Two Primary Accounts@uofcincy & UofCincinnati(Facebook)

UC College Accountsex: @LindnerCollege, @UCBlueAsh

UC Departmental Accountsex: @UCWebComm

Alternate Photo Icons

*SOCIAL Resources

uc.edu/socialmedia

webcommunications@uc.edu

*SOCIAL Resources

uc.edu/socialmediaOR

uc.edu/web and navigate to desired resources

New Staff Resource: Jeremy Martin

*QUESTIONS?

DONNA HAMILTONDonna.Hamilton@uc.edu @uofcincy @ucwebcomm @dhamilton007