uc mobile &
DESCRIPTION
UC MOBILE &. SOCIAL MEDIA UPDATE. Donna Hamilton Assistant Vice President Web Communications. Stats. Approx. 50% of U.S. adults use a smartphone. Approx. 66% of those aged 18-34 use a smartphone. For 28 % of Americans, a mobile device is their primary way of accessing the Web. - PowerPoint PPT PresentationTRANSCRIPT
Donna HamiltonAssistant Vice PresidentWeb Communications
*UC MOBILE &SOCIAL MEDIA UPDATE
*Stats•Approx. 50% of U.S. adults use a smartphone.•Approx. 66% of those aged 18-34 use a smartphone.•For 28% of Americans, a mobile device is their primary way of accessing the Web. •243 million Americans age 13 & older use mobile devices.•91% of mobile phone users have phones w/in arms reach 24/7.
•General Population: 51% Android; 32% iPhones•UC: 33% Android; 49% iOS
*StatsActivity Share (%)
of Mobile SubscribersMay-12
Sent text message to another phone 75% Used downloaded apps 51% Used browser 50% Accessed social networking site or blog 37% Played Games 34% Listened to music on mobile phone 27%
*StatsWhat Else Do We Do with Our Phones?•54% use their phones in place of an alarm clock
•46% have dispensed with a watch in favor of using their smartphone
•39% use their phone instead of a separate camera
•28% use their phone instead of a laptop
•One in 20 smartphone users use their phone in place of a TV (6%) or reading physical books (6%)
*EMAILEmail Communication on Mobile• 41% of people in U.S. read email on their
mobile devices•Mobile email open rates + 34%;
desktop emails - 9.5% (last 6 mos. of 2011)
• Test to ensure yours is readable on various devices.• Do your links open to mobile-friendly Web
pages?
* Mobile App * Mobile Website
Similar features & content;
Different presentation & behavior.
*Mobile App vs. Mobile Website
Depends upon many factors, including: objectives, task, target
audience & technical requirements.
* Mobile App * Mobile Website- Uses “built-in” browser, so easy to
access.
- Need the Internet to access.
- Less expensive to develop.
- Uses cross-platform capabilities, so don’t need as many different designs.
- Must be downloaded.
- Can target specific limitations/ abilities of individual devices.
- Faster, more interactive.
- Can provide some services without Internet connectivity.
- Expense of creating will increase (more platforms to develop for)
*Mobile App vs. Mobile Website
*RESPONSIVE DESIGNWhat is it?• Developing a website that allows the layout to change along with a
user’s computer screen resolution.
*MOBILE APPETA: January 2013
*MOBILE APPTeam• Tech Lead: Asif Riaz• Communications Lead: Donna Hamilton• Developers: Greg Benjamin, Vern DeHaven• Others: • UC Foundation/Alumni: Candice Terrell
• UCIT: Mark Faulkner; Gary Grafe; Troy Travis; Josette Riep; Matt Hartman
• Students: Lane Hart; Shy Ruparel; Tom Bachmann
*MOBILE APPTechnology – Blackboard
• “Blackboard Mobile Central” application integrates with Blackboard“Mobile Learn”
•Provides on-demand access to information and services.
*MOBILE APPApp Audience:
Primary: Current Students
Secondary: Alumni
Other: Staff (time clock); faculty; visitors
123
*MOBILE APPInitial Offerings
•Enhanced Shuttle/Transit •News•Events •Emergency/Help/NightRide •Athletics•View My Grades•Bearcat Spirit
*MOBILE APPInitial Offerings
•View My Schedule• Interactive Campus Map•Courses•Directory•Alumni Directory• Link to Blackboard Mobile Learn
*MOBILE WEBm.uc.edu
*MOBILE WEBSITE•Mostly same information.• Audience navigation.• Links to • Library’s mobile website
• Athletics mobile website
• Content maintained in CQ.
Next …•Majors & Programs • Check My Grades
*MOBILE TRAFFIC *Aug. 1 through Oct. 15, 2012
PAGE PAGEVIEWS FULL SITE SAME/SIMILAR PAGE
Home Page 265,434 3,762,514Shuttle 118,421Students 37,294 196,936Check My Schedule 36,003 -
Academics 22,599 231,375Mobile Time Clock 21,212Future Students 8,364Directory Information 7,867Events 6,114Employees 6,005 64,906Visit Information 5,490 35,617Email Information 3,866News 2,691Social Media 1,590Rankings (academic) 1,563
*MOBILE Resources
Mobile Resources•Mobile site
m.uc.edu•Mobile Help
uc.edu/mobilehelp
*SOCIAL
Media
*ICONS For Social Media
UC’s Two Primary Accounts@uofcincy & UofCincinnati(Facebook)
UC College Accountsex: @LindnerCollege, @UCBlueAsh
UC Departmental Accountsex: @UCWebComm
Alternate Photo Icons
*SOCIAL Resources
uc.edu/socialmediaOR
uc.edu/web and navigate to desired resources
New Staff Resource: Jeremy Martin
