typo graphy basics ii

TypographyBasics II

Typography

Legibility: The quality in a typeface design that affectsthe speed of perception:

the faster, easier, and more accurate the perception, the more legible the type.

Typography

Legibility LegibilityStrong legibility Weaker legibility

Typography

Readability: the ability to easily read and comprehendextended amounts of text (body text or body copy).

Typography

Readability

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Weak readability

Stronger readability

Typography

Typography

Typography

readabilityreadability

Typography

readabilityreadabilityThe irregular shape of the tops of lowercase letters allowus to read them quickly as a shape. Shape recognition vs. letter recognition

Typography

readabilityreadability

Typography

readabilityREADABILITYThe shape of the word is more unusual, thus more memorable.

Typography

The highest level of legibility and readability is attained through careful consideration of:

Typography

• typeface design

• letterspacing

• word spacing

• line spacing

• and other typographic refinements

Your selection of a typeface should be based on;

Typography

• the project and it’s message

• the audience

• the conditions in which it will be viewed

• and how much copy is being read.

Typography

Typography

List three things that make this text difficult to read

Typography

Typography

The intention:DON”T READ THIS NOTICE!

Typography

Too tight

Too loose

Normal

Word spacing

Typography

Unjustified:Equal wordspacing

Justified:Unequal wordspacing

Inconsistent spacing

Line spacing (Leading)

Factors affecting linespacing”

• type size

• x-height

• line length

• vertical stress

• san serif

• copy length

• line length

Factors affecting linespacing”• type size

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Factors affecting linespacing”• x-height

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Factors affecting linespacing”• strong vertical stress

Factors affecting linespacing”• sans serif

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Factors affecting linespacing”• copy length

All I want is a proper cup of coffee,

made in a proper copper coffee pot,

I may be off my dot, but I want a

proper coffee in a proper copper pot.

Iron coffee pots and tin coffee pots,

they are no use to me, if I can’t have

a proper cup of coffee, then, I guess,

I’ll have a proper cup of tea.

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Factors affecting linespacing”• line length

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.