sociolinguistics oftypographydesign (typo)graphic variation as social practice öÿ r...
TRANSCRIPT
A Sociolinguistics of TypographyWhy Graphic Design Matters to Linguistics
Univ-Prof Dr Juumlrgen SpitzmuumlllerUniversitaumlt Wien uml Institut fuumlr Sprachwissenschaft
Peter the Great St Petersburg Polytechnic University9102019
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
3uml49
Sociolinguistics of CyrillicWritingRecommended Readings
sbquo Daniel Bunčić 2016 Biscriptality A sociolinguistic
typology HeidelbergWinter
sbquo Sebastian Kempgen amp Vittorio Springiacuteeld Tomelleri(eds) 2019 Slavic alphabets and identities Vol 19(Bamberger Beitraumlge zur Linguistik) Bamberg Universityof Bamberg Press httpsnbn-resolvingorghtmlurn
nbndebvb473-opus4-541071 (accessed 25 September2019)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
4uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
5uml49
The Typographic Techniques
Figure 1 Hand Composition
Figure 2 Printing Plate Figure 3 Letter Press
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
3uml49
Sociolinguistics of CyrillicWritingRecommended Readings
sbquo Daniel Bunčić 2016 Biscriptality A sociolinguistic
typology HeidelbergWinter
sbquo Sebastian Kempgen amp Vittorio Springiacuteeld Tomelleri(eds) 2019 Slavic alphabets and identities Vol 19(Bamberger Beitraumlge zur Linguistik) Bamberg Universityof Bamberg Press httpsnbn-resolvingorghtmlurn
nbndebvb473-opus4-541071 (accessed 25 September2019)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
4uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
5uml49
The Typographic Techniques
Figure 1 Hand Composition
Figure 2 Printing Plate Figure 3 Letter Press
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
3uml49
Sociolinguistics of CyrillicWritingRecommended Readings
sbquo Daniel Bunčić 2016 Biscriptality A sociolinguistic
typology HeidelbergWinter
sbquo Sebastian Kempgen amp Vittorio Springiacuteeld Tomelleri(eds) 2019 Slavic alphabets and identities Vol 19(Bamberger Beitraumlge zur Linguistik) Bamberg Universityof Bamberg Press httpsnbn-resolvingorghtmlurn
nbndebvb473-opus4-541071 (accessed 25 September2019)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
4uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
5uml49
The Typographic Techniques
Figure 1 Hand Composition
Figure 2 Printing Plate Figure 3 Letter Press
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
2uml49
Outline of the Lecture
sbquo Terminological basicsdeiacutenitions typography designmultimodality
sbquo Functions of text designtypography
sbquo (Typo-)graphic variation as social practice ndashexamples of sociolinguistic functions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
3uml49
Sociolinguistics of CyrillicWritingRecommended Readings
sbquo Daniel Bunčić 2016 Biscriptality A sociolinguistic
typology HeidelbergWinter
sbquo Sebastian Kempgen amp Vittorio Springiacuteeld Tomelleri(eds) 2019 Slavic alphabets and identities Vol 19(Bamberger Beitraumlge zur Linguistik) Bamberg Universityof Bamberg Press httpsnbn-resolvingorghtmlurn
nbndebvb473-opus4-541071 (accessed 25 September2019)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
4uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
5uml49
The Typographic Techniques
Figure 1 Hand Composition
Figure 2 Printing Plate Figure 3 Letter Press
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
3uml49
Sociolinguistics of CyrillicWritingRecommended Readings
sbquo Daniel Bunčić 2016 Biscriptality A sociolinguistic
typology HeidelbergWinter
sbquo Sebastian Kempgen amp Vittorio Springiacuteeld Tomelleri(eds) 2019 Slavic alphabets and identities Vol 19(Bamberger Beitraumlge zur Linguistik) Bamberg Universityof Bamberg Press httpsnbn-resolvingorghtmlurn
nbndebvb473-opus4-541071 (accessed 25 September2019)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
4uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
5uml49
The Typographic Techniques
Figure 1 Hand Composition
Figure 2 Printing Plate Figure 3 Letter Press
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
4uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
5uml49
The Typographic Techniques
Figure 1 Hand Composition
Figure 2 Printing Plate Figure 3 Letter Press
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
5uml49
The Typographic Techniques
Figure 1 Hand Composition
Figure 2 Printing Plate Figure 3 Letter Press
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
6uml49
The Typographic Techniques
Figure 4 Letters and Clicheacutes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
7uml49
Other (Traditional) Printing Techniques
Xylography
Figure 5 Xylography
Lithography
Figure 6 Lithography
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
8uml49
Typography Deiacutenition
Etymology Greek τύπος (tyacutepos = lsquoletter signrsquo)ˆ γράφειν (graacutephein = lsquoto scratch to writersquo)
Original (strict) meaning Production of a printedwork bymeans of a speciiacutec technical procedure namely printingpress with re-usable movable (metal) lettersocirc Lithography Xylography etc
Modern Deiacutenition ldquothe style and appearance of printedmatterrdquo (Oxford English Dictionary)
agrave Including style and appearance ofwritten languageon screen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
9uml49
Typographic LevelsClassic Categorization
Macrotypography Overall design of a printed matter and thecomposition of letters on the page
sbquo Selection of printing material (paper etc) selection oftype faces visual composition of the page (layout typearea) setting of type sizes and distances page breaksvisual layout of the document as awhole
Microtypography Composition and design of script in a line
sbquo Composition of letters to words emphasis (= bold faceitalics small capitals underlining tracking mixing of typefaces etc) letter distance (runningwidth and kerning)distance ofwords (justiiacutecation) hyphenation alignmentline distance (leading) awide deiacutenition also includedesign of type faces
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
10uml49
Typographic LevelsLinguistic Dieacuteerentiation as Proposed by Stoumlckl (2005)
Microtypography ldquothe design of fonts and individual graphic signsrdquo
sbquo type face type size type style color of type
Mesotypography ldquothe coniacuteguration of graphic signs in lines and textblocksrdquo
sbquo letter iacutetword spacing line spacing (leading) amount of printon page alignment of type (type composition)positiondirection of lines mixing of fonts
Macrotypography ldquothe graphic structure of the overall documentrdquo
sbquo indentations and paragraphing caps and initials typographicemphasis ornamentation devices assembling text and graphics[image]
Paratypography ldquomaterials instruments and techniques of graphicsign-makingrdquo
sbquo material quality of medium (paper quality) practices of signing[speciiacutec production technique]
Hartmut Stoumlckl 2005 Typography body and dress of a text ndash asigning mode between language and image Visual Communication
4(2) 204ndash214 quot 210
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
11uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
12uml49
Cyrillic Blackletter
Figure 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
13uml49
Latin Type Blackletter vs Roman
Blackletter variants
TexturaRotundaBastardaSchwabacher
Fraktur
(Some) Roman variants
HumanistModern SerifSans SerifSlab Serif
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
14uml49
Basic ClassiiacutecationTerminology(selective)
Latin-Alphabet Typefaces
Blackletter
Schwabacher Fraktur
Breitkopf-Fraktur
Unger-Fraktur
Textura Rotunda
Roman
Humanist
Garamond
GaramondMedium
GaramondBold
GaramondItalic
Bembo
Modern Serif Sans Serif Slab Serif
Terminology
Script
Type genre
Type style
Type family
Type shape
Typeface
FontFount Material entity as distributed by a type producer (type foundry)
sbquo E g computer iacutelewith glyphs and metrics of a type family or atype shape
sbquo In earlier times (wooden) box with metal letters
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
15uml49
(Document) Design
ldquoDocument design is the act of bringing together prosegraphics illustration photography and typography forpurposes of instruction information or persuasionrdquo
Karen A Schriver 1997 Dynamics in document design Creating texts
for readers New York et alWiley 10
ldquoDesigns are (uses of ) semiotic resources in all semioticmodes and combinations of semiotic modesrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 5
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
16uml49
Social Semiotics
Gunther Kress (1940ndash2019) Theo van Leeuwen (1947)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
17uml49
Modes and Multimodality
ldquoWe have deiacutened multimodality as the use of several semioticmodes in the design of a semiotic product or event togetherwith the particular way in which these modes are combined[ ]rdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 20
ldquoModes are semiotic resources which allow the simultaneousrealisation of discourses and types of (inter)actionrdquo
Gunther Kress amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation 21
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
18uml49
Multimodality
ldquoAll texts are multimodal Language always has to be realizedthrough and comes in the company of other semioticmodes When we speakwe articulate our message not justwith words but through a complex interplay ofspeech-sound of rhythm of intonation accompanied byfacial expression gesture and posture When wewrite ourmessage is expressed not only linguistically but also througha visual arrangement of marks on a page Any form of textanalysis which ignores this will not be able to account for allthe meanings expressed in textsrdquo
Gunther Kress amp Theo van Leeuwen 1998 Front pages (the critical)analysis of newspaper layout In Allan Bell amp Peter Garret (eds)Approaches to media discourse 186ndash219 Oxford Blackwell quot186
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
19uml49
Main Functions of Text Design
1 Text organization How are texts structured and readersare guided by means of graphic design
2 Text styling How does graphic design individeuence to theinterpretation of texts
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
20uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
21uml49
Text Organization Dictionaries
Figure 8 Orthographic Dictionary of German (Duden)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
22uml49
Text Organization
Questionssbquo How do speciiacutec typographic elements help to organizea text (e g emphasis selection of type faces pagelayout combination of text and image footnotesheadings paragraph alignments)
sbquo How does graphic design individeuence the lsquoreadabilityrsquo oftexts
Fields of Researchsbquo textual comprehensibility research text linguistics
media linguistics
Cf Juumlrgen Spitzmuumlller 2017 Schematizing information Themacrotypographic framing of text In Colleen Cotter amp Daniel Perrin(eds) The Routledge handbook of language andmedia 475ndash488London amp New York Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
23uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
24uml49
Genre Expectations
Figure 9 Obituary
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
25uml49
Genre ExpectationsIn Liebe geborenIn Liebe gelebtIn Geld gestorbenFuszligball 24 Oktober 1857dagger 26 Februar 2016Deine Kraft brachte uns ReichtumWir verkauften DichDich tragen wir zu GrabeSalman bin Ibrahim AI Chalifa+ Giovanni InfantinoJack Warner und Sepp Blattermit Jeeacuterey Webb Joseacute MariaMarin und allen AngehoumlrigenFreunden und Goumlnnern8044 Zuumlrich FIFA-Strasse 20Unser besonderer Dank gilt allen Bankangestellten der CaymanIslands Adidas Coca-Cola und den Fernsehanstalten weltweitDie Beisetzung iacutendet im Zimmer des Hinterzimmers stattVon Vertraumlgen bitten wir Abstand zu nehmen
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
26uml49
Stylistic FunctionsQuestions
sbquo How does text design frameindivideuence interpretationsbquo To which degree does design evoke genre expectationssbquo To which degree do graphical elements signal group
membershipsbquo Which emotions and appeals are evoked by designelements
Fields of Researchsbquo Linguistic stylistics social semiotics linguistic research inadvertising
sbquo Language historiography (esp HistoricalSociolinguistics)
Cf Juumlrgen Spitzmuumlller 2012a Floating ideologies Metamorphosesof graphic ldquoGermannessrdquo In Alexandra JaeacuteeJannis Androutsopoulos Mark Sebba amp Sally Johnson (eds)Orthography as social action Scripts spelling identity and power
(Language and Social Processes 3) 255ndash288 Berlin amp Boston DeGruyter Mouton
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
27uml49
Style and ldquoSocial Visibilityrdquo
ldquoStyle is a means to increase social visibilityrdquo
Aleida Assmann 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt undIndividualitaumlt in den poetologischen Debatten der englischenAufklaumlrung In Hans Ulrich Gumbrecht (ed) StilGeschichten und
Funktionen eines kulturwissenschaftlichenDiskurselements (stw 633)127ndash143 Frankfurt a M Suhrkamp quot 127 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
28uml49
Social Signiiacutecance of Variation
ldquoIn generalwe can say that every dieacuteerence in language canbe turned into dieacuteerence in social value [ ]rdquo
Jan Blommaert 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press 69
ldquo[ ] there are in fact many points within writing systemswhere variation can occur andwhere there is variationthere is in practice always social meaningrdquo
Mark Sebba 2009 Sociolinguistic approaches to writing systemsresearch Writing Systems Research 1(1) 35ndash49 quot 39
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
29uml49
Figure 10 Black Letter as Stigma I
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
30uml49
Figure 11 Pop-Cultural Scenes
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
31uml49
Social Meaning of Microtypography
ldquoI received a letter from a representative of the [German]designer association inviting me to join a committee
The letter had been set in 10 point Avant Garde justiiacuteedvery long lines hugewhite space between words no leadingI rejected immediatelyrdquo
Hans Peter Willberg amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn MainzHermann Schmidt Verlag [Orig Mainz Hermann Schmidt Verlag]78 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
32uml49
Knowledge
ldquo[ ] the use of theword knowledge (savoir) [ ] refers to allprocedures and all eeacuteects of knowledge [better translationunderstanding J S] (connaissance) that are acceptable at agiven point in time and in a speciiacutec domainrdquo
Michel Foucault 1997 [1990] What is critique Transl byLysa Hochroth amp Catherine Porter With an intro byJohn Rajchmann In Sylvegravere Lotringer (ed) The politics of truth41ndash82 Los Angeles Semiotext(e) [Fr orig Qursquoest-ce que la critique(Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute franccedilaise de
Philosophie 842 (1990) 35ndash63] quot 60
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
33uml49
Graphic Knowledge
ldquoSets of beliefs concerning the use and lsquomeaningrsquo of graphicelements which are held to be lsquogivenrsquo ndash or are lsquoacceptablersquoFoucault (1997 [1990] 60) ndash by a speciiacutec social group (at aspeciiacutec point in time) under speciiacutec communicativeconditionsrdquo
Juumlrgen Spitzmuumlller 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndashImpulse amp Tendenzen 56) Berlin amp Boston De Gruyter[= Habilitation thesis University of Zurich 2012] 203 my translation
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
34uml49
(httpwwwhippiech)
(httpwwwpunk-shopde)
(httpwwwmetalgloryde)
(httpwwwtechnoguidede)
(httpwwwhiphop-lyriczde)
(httpwwwj-junkiesde)
Figure 12 Internet Banners of Pop-Cultural Communities
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
35uml49
Figure 13 Black Letter Type in Right-Wing Movements
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
36uml49
Figure 14 Black Letter as Stigma II
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
37uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
38uml49
Anti-IdentitiesAnti Black Metal Squad (lastfm)
Figure 16 Black Metal Sucks
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
39uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
40uml49
Ambivalent Allusions
Figure 17 Allusions
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
41uml49Figure 15 Heavy Metal Typography Black Letter
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
42uml49
Figure 18 Heavy Metal Typography II Diaeresis
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
43uml49
Figure 19 Lars Uumlmlaut
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
44uml49
(Heavy) Metal Umlaut
Figure 20 Editorial Statistics 28102014
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
45uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The idea of this often in concert with using Blackletter types(or more often Pseudo-Blackletter) is probably to give theband name a German look and thus indirectly to suggestHitler or the Nazis a pretty dark theme and as suchwell-iacutetting to heavy metal(17 03 2004 0444 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2800299)
The idea of this some believe is to give the band name aldquoNazirdquo German look often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) The NaziHitlertheme is gloriiacuteed by some heavy metal groups(17 03 2004 2334 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=2811047)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
46uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
The use of umlauts is often in concert with using Blacklettertypes (or more often Pseudo-Blackletter) in band logos togive it amore Gothic feel(2 04 2004 212 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=3078839)
Revision log
[ ] removed paragraph on bands ldquoglorifyingrdquo NaziHitlericonography if there are bands that actually use umlautsAND Blackletter for the Nazi association please name them(httpenwikipediaorgw indexphptitle=Metal_umlautamp
dieacute=prevampoldid=3078839)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
47uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts are often used in concert with a Blackletter orpseudo-Blackletter typeface in the band logo to give it amoreWagnerian feel(27 06 2004 1928 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4317590)
Umlauts and other diacritics with a blackletter style typefaceare a form of foreign branding intended to give a bandrsquos logoa tough Germanic feel(29 06 2004 1330 httpenwikipediaorgw indexphptitle=
Metal_umlautampoldid=4354586)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
48uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiHeavy_Metal_Umlaut
Umlauts and other diacritics with a blackletter style typeface are aform of foreign branding intended to give a bandrsquos logo aGermanic or Nordic ldquotoughnessrdquo It is a form ofmarketing thatinvokes stereotypes of boldness and strength commonlyattributed to peoples such as the Vikings(3 04 2005 1658 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=11910153)
The use of umlauts and other diacritics with a blackletter styletypeface is a form of foreign branding intended to give a bandrsquoslogo a Teutonic quality(4 012006 0014 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=33784201)
It is a form of marketing that evokes stereotypes of boldness andstrength commonly attributed to ancient north European peoplessuch as the Vikings and Goths(22 042009 2317 httpenwikipediaorgw indexphptitle=Metal_umlautampoldid=285543930)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Outline
Concepts amp Terms
Functions of TextDesign
(Typo)graphicVariation asSocial Practice
49uml49
Negotiation of Social MeaninghttpwwwwikipediaorgwikiMetal_Umlaut
Figure 21 Metal Umlaut (September 26 2019 1506)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (50)
Figure Credits
Fig 1 Hand composition in a US-American state presshttpwwwtypograiacuteeinfo3wikihtmlbbleisatz-r32 lt26102017gt
Fig 2 Printing platehttpsdewikipediaorgwikiDatei2009-04-18-noerdlingen-rr-05jpglt26102017gt
Fig 3 Manual jobbing press 1811httpscommonswikimediaorgwikiFileHandtiegelpresse_von_1811jpglt26102017gt
Fig 4 Letters and Clicheacutes lt28102017gt1 Single letter httpwwwpagesdrexeledu~acl52652printinghtml
(rotated)2 Multi-graph letter (Ligature ltiacutegt) httpwwwfontblogdewp-content
uploads201210Garamond_type_iacute-ligature_2jpeg
3 Linotype hot metal line httpscommonswikimediaorgwikiFileLinotype_Gusszeile_-_Type_Slugjpg (cropped)
4 Book print clicheacute httpsdewikipediaorgwikiDateiKlischeesjpg(cropped)
Fig 5 Xylography (printing plate Southern Germany 1470ndash75)httpscommonswikimediaorgwikiFileWoodcut_Saint_Sebastian_woodblock_BMjpg lt26102017gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (51)
Figure Credits (cont)
Fig 6 Lithography (Printing plate for champagne label)httpswwwpicclickimgcomd l400pict162680738241_antike-Druckplatte-Hoehl-Sekt-Lithographiestein-Steinplatte-Lithosteinjpglt26102017gt
Fig 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763 lt26092019gt
Fig 8 Orthographic DictionaryDudenDeutsche Rechtschreibung 24th edn 2006http fmtypograiacuteedebi_duden1-35691html lt26102017gt
Fig 9 Obituaryhttpsschottischefurcheblogwordpresscom20160406r-i-p-fussballlt26102017gt
Fig 10 Black letter as stigma I1 Herde ndashHirte ndash Vater ndash Land Zurich main station December 20072 Fremdenhass muss aufhoumlren Banner of the Social Democratic Party
Schorndorf October 2008httpwwwspd-schorndorfde indexphpnr=12286 lt16122008gt
3 Mode diewir niemehr sehenwollen Flyer announcing the ldquoNacht gegendas Vergessenrdquo (night against oblivion) on occasion of the 70thanniversary of the national socialist pogrom in November 1938 ZentrumDavid Zurich October 2008
4 Rechtsextremismus erkennen Borchert et al 2002 (book cover)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (52)
Figure Credits (cont)5 Vorgestern ist vorbei Poster of the Communist Youth Austria against a
meeting of fraternity students in Linz September 2007httpwwwkjoeatarticlephpstory=20070911093944695 lt16122008gt
6 St Pauli Fans gegen Rechts (sticker of German football fans againstright-wing fans)httpwwwdivideickrcomphotos7691374N071137347397 lt19042010gt
Fig 11 Pop-cultural scenes1 Swiss Punk httpwwwswisspunkchwelcome30html lt14022007gt2 Monsters of Punk Flyer Freiburg i Br April 20073 Steini Online httpwwwsteinionlinede index2html lt14022007gt4 Waliacutesch Flyer Freiburg i Br April 20075 Ethnoparty Flyer Zuumlrich November 20076 We Call it Techno Flyer httpwwwderpartydivideyerdeNEUFlyerArchiv
Divers060903-WecallitTechnojpg lt11052011gt7 Akiyume Flyer httpwwwj-partydebilderakiyumegif lt18052011gt8 J-Partyde httpwwwj-partyde indexphp lt18052011gt9 Digital Nippon httpwwwdigital-nipponde lt02032007gt
10 Russendisko Flyer Freiburg i Br April 2007
Fig 12 Internet banners of pop cultures1 httpwwwhippiech lt02032007gt2 httpwwwpunk-shopde lt02032007gt3 httpwwwmetalgloryde lt02032007gt4 httpwwwtechnoguidede lt02032007gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (53)
Figure Credits (cont)5 httpwwwhiphop-lyriczde lt02032007gt6 httpwwwj-junkiesde lt02032007gt
Fig 13 Black letter types in right-wing movements1 Nationalisticweb shop
httpwwwgermaniainternationalcomthirdhtml lt22122008gt2 Lighter ldquoNationalistrdquo From a nationalisticweb shophttpwww
weltnetzladencom4c1f8d953a11dc001cd0a2396930a9b301 indexphplt23122008gt
3 Right-wing demonstrations against an exhibition which discussesldquoCrimes of the German Wehrmachtrdquo Hamburg March 2004 Sourcehttpwwwhamburgdearchiv232230wehrmachtsausstellungdemo-hamburg-270304-artikelhtmllt20042010gt
4 CD Cover of the neo-nationalist rock band Nordlichthttpwwwrocknord24comshopneucatalogimagesNordlichtSoehnederGermanen-jpg lt22122008gt
Fig 14 Black letter as stigma II1 Anti-fascist blog httpiacuteghtfascismwordpresscom lt19042010gt2 ldquoBerlin wird nicht zur Reichshauptstadtrdquo Poster of the Green Party Berlin
September 2006 httpwwwgrueneberlindeneonazisgif lt21042010gt3 ldquoWir quetschen die Braunen ins Wegglardquo (Protest poster against a
demonstration of neo-nationalists in GraumlfenbergBavaria May 2009)Source Suumlddeutsche Zeitung (20ndash21052009) p 36
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (54)
Figure Credits (cont)
4 Fremdenhass muss aufhoumlren Banner of the Social Democratic PartySchorndorf October 2008httpwwwspd-schorndorfde indexphpnr=12286 lt16122008gt
5 St Pauli Fans gegen Rechts (sticker of German football fans againstright-wing fans)httpwwwdivideickrcomphotos7691374N071137347397 lt19042010gt
Fig 15 Heavy metal typography I Black letter1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Banner ldquoMetal Quizrdquo httpwwwmetalgloryde lt06102007gt3 Seb Hunter Hell bent for leather Confessions of aHeavyMetal Addict New
York Fourth Estate 2004 front cover4 Steini Online httpwwwsteinionlinede index2html lt14022007gt5 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD front
cover6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural Noumlrth
Dakoumlta New York Scribner (new ed 02022002) front cover7 Heavy-Metal-Banner
httpmetalfansgreifswalddetlMetal-fuer-allehtm lt28102017gt8 Flyer ldquoDJ Satanick Heavy Metal Nightrdquo Montreal Katacoumlmbes Bar
httpwwwmyspacecomkatacombesmetal lt25042010gt9 Flyer ldquoHells Pleasure Metalfest 2009rdquo Poumlsneck Juli 2009
httpwwwmyspacecomhellspleasure lt25042010gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (55)
Figure Credits (cont)10 Flyer ldquoBlacky and Companyrdquo Schoumlneck Oktober 2009
httpwwwmusikkneipe-zauselde lt25042010gt
Fig 16 Black Metal Sucks httpwwwlastfmdegroupAnti+Black+Metal+Squadlt10052011gt
Fig 17 Allusions1 Lemmy Kilmister (Motoumlrhead) posing in in SS Uniform
httpswwwmetalsucksnet20180411nazi-imagery-why-watain-and-marduk-dont-get-a-pass-while-slayer-and-metallica-dolt26092019gt
2 KISS Advertisement http4bpblogspotcom_FqLinkbPdTsStdIotdUzJIAAAAAAAABFw3dSMrxQSmios400KISSLIVElogojpg lt29102017gt
3 Slayer Show No Mercy (Metal Blade Records 1983) LP front cover4 KISS Alive (Casablanca Records 1975) LP front cover5 KISS Alive (Mercury Records 1997) CD front cover
Fig 18 Heavy Metal Typography II Diaereses1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Motoumlrhead March oumlrDie (Epic Records 1992) LP front cover (cropped)3 Moumltley Cruumle Too Fast for Love (Elektra 1981) LP front cover (cropped)4 Queensryumlche TheWarning (EMI Records 1984) LP front cover (cropped)5 This is Spınal Tap (Spinal Tap Prod 1984) Movie poster Source
httpeumoviepostercomposterMPW-11366This_Is_Spinal_Taphtmllt26042010gt (cropped)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (56)
Figure Credits (cont)
6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural NoumlrthDakoumlta New York Scribner (new ed 02022002) front cover
7 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD frontcover (cropped)
Fig 19 Lars Uumlmlaut Action iacutegure McFarlane toys 2008 (image sourcehttpwwwmetaltoysnet201106lars-umlaut-guitar-herohtml lt16012012gt)
Fig 20 Editorial statistics 28102014 http luisblog20141028understanding-wikimedia-or-the-heavy-metal-umlaut-one-decade-onlt28102017gt
Fig 21 Metal Umlaut (September 26 2019 1506)httpsenwikipediaorgw indexphptitle=Metal_umlautampoldid=917848637lt26092019gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (57)
Referencessbquo Androutsopoulos Jannis 2004 Typography as a resource of media styleCases from music youth culture In Klimis Mastoridis (ed) Proceedings of
the 1st international conference on typography and visual communication381ndash392 Thessaloniki University of Macedonia Press
sbquo Assmann Aleida 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt und In-dividualitaumlt in den poetologischen Debatten der englischen AufklaumlrungIn Hans Ulrich Gumbrecht (ed) StilGeschichten und Funktionen eines
kulturwissenschaftlichenDiskurselements (stw 633) 127ndash143 Frankfurta M Suhrkamp
sbquo Blommaert Jan 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press
sbquo Bunčić Daniel 2016 Biscriptality A sociolinguistic typology With contribu-tions by Anastasia Antipova Carmen Brandt Ekaterina Kislova HenningKloumlter Alexandra von Lieven Sandra L Lippert Helma Pasch AchimRabus Juumlrgen Spitzmuumlller and ConstanzeWeth Daniel Bunčić Sandra LLippert amp Achim Rabus (eds) HeidelbergWinter
sbquo Foucault Michel 1997 [1990] What is critique Transl by Lysa Hochroth ampCatherine Porter With an intro by John Rajchmann In Sylvegravere Lotringer(ed) The politics of truth 41ndash82 Los Angeles Semiotext(e) [Fr origQursquoest-ce que la critique (Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute
franccedilaise de Philosophie 842 (1990) 35ndash63]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (51)
Figure Credits (cont)
Fig 6 Lithography (Printing plate for champagne label)httpswwwpicclickimgcomd l400pict162680738241_antike-Druckplatte-Hoehl-Sekt-Lithographiestein-Steinplatte-Lithosteinjpglt26102017gt
Fig 7 Historic Specimen with Cyrillic Blackletter TypeSource httpsgraphicdesignstackexchangecoma44763 lt26092019gt
Fig 8 Orthographic DictionaryDudenDeutsche Rechtschreibung 24th edn 2006http fmtypograiacuteedebi_duden1-35691html lt26102017gt
Fig 9 Obituaryhttpsschottischefurcheblogwordpresscom20160406r-i-p-fussballlt26102017gt
Fig 10 Black letter as stigma I1 Herde ndashHirte ndash Vater ndash Land Zurich main station December 20072 Fremdenhass muss aufhoumlren Banner of the Social Democratic Party
Schorndorf October 2008httpwwwspd-schorndorfde indexphpnr=12286 lt16122008gt
3 Mode diewir niemehr sehenwollen Flyer announcing the ldquoNacht gegendas Vergessenrdquo (night against oblivion) on occasion of the 70thanniversary of the national socialist pogrom in November 1938 ZentrumDavid Zurich October 2008
4 Rechtsextremismus erkennen Borchert et al 2002 (book cover)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (52)
Figure Credits (cont)5 Vorgestern ist vorbei Poster of the Communist Youth Austria against a
meeting of fraternity students in Linz September 2007httpwwwkjoeatarticlephpstory=20070911093944695 lt16122008gt
6 St Pauli Fans gegen Rechts (sticker of German football fans againstright-wing fans)httpwwwdivideickrcomphotos7691374N071137347397 lt19042010gt
Fig 11 Pop-cultural scenes1 Swiss Punk httpwwwswisspunkchwelcome30html lt14022007gt2 Monsters of Punk Flyer Freiburg i Br April 20073 Steini Online httpwwwsteinionlinede index2html lt14022007gt4 Waliacutesch Flyer Freiburg i Br April 20075 Ethnoparty Flyer Zuumlrich November 20076 We Call it Techno Flyer httpwwwderpartydivideyerdeNEUFlyerArchiv
Divers060903-WecallitTechnojpg lt11052011gt7 Akiyume Flyer httpwwwj-partydebilderakiyumegif lt18052011gt8 J-Partyde httpwwwj-partyde indexphp lt18052011gt9 Digital Nippon httpwwwdigital-nipponde lt02032007gt
10 Russendisko Flyer Freiburg i Br April 2007
Fig 12 Internet banners of pop cultures1 httpwwwhippiech lt02032007gt2 httpwwwpunk-shopde lt02032007gt3 httpwwwmetalgloryde lt02032007gt4 httpwwwtechnoguidede lt02032007gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (53)
Figure Credits (cont)5 httpwwwhiphop-lyriczde lt02032007gt6 httpwwwj-junkiesde lt02032007gt
Fig 13 Black letter types in right-wing movements1 Nationalisticweb shop
httpwwwgermaniainternationalcomthirdhtml lt22122008gt2 Lighter ldquoNationalistrdquo From a nationalisticweb shophttpwww
weltnetzladencom4c1f8d953a11dc001cd0a2396930a9b301 indexphplt23122008gt
3 Right-wing demonstrations against an exhibition which discussesldquoCrimes of the German Wehrmachtrdquo Hamburg March 2004 Sourcehttpwwwhamburgdearchiv232230wehrmachtsausstellungdemo-hamburg-270304-artikelhtmllt20042010gt
4 CD Cover of the neo-nationalist rock band Nordlichthttpwwwrocknord24comshopneucatalogimagesNordlichtSoehnederGermanen-jpg lt22122008gt
Fig 14 Black letter as stigma II1 Anti-fascist blog httpiacuteghtfascismwordpresscom lt19042010gt2 ldquoBerlin wird nicht zur Reichshauptstadtrdquo Poster of the Green Party Berlin
September 2006 httpwwwgrueneberlindeneonazisgif lt21042010gt3 ldquoWir quetschen die Braunen ins Wegglardquo (Protest poster against a
demonstration of neo-nationalists in GraumlfenbergBavaria May 2009)Source Suumlddeutsche Zeitung (20ndash21052009) p 36
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (54)
Figure Credits (cont)
4 Fremdenhass muss aufhoumlren Banner of the Social Democratic PartySchorndorf October 2008httpwwwspd-schorndorfde indexphpnr=12286 lt16122008gt
5 St Pauli Fans gegen Rechts (sticker of German football fans againstright-wing fans)httpwwwdivideickrcomphotos7691374N071137347397 lt19042010gt
Fig 15 Heavy metal typography I Black letter1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Banner ldquoMetal Quizrdquo httpwwwmetalgloryde lt06102007gt3 Seb Hunter Hell bent for leather Confessions of aHeavyMetal Addict New
York Fourth Estate 2004 front cover4 Steini Online httpwwwsteinionlinede index2html lt14022007gt5 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD front
cover6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural Noumlrth
Dakoumlta New York Scribner (new ed 02022002) front cover7 Heavy-Metal-Banner
httpmetalfansgreifswalddetlMetal-fuer-allehtm lt28102017gt8 Flyer ldquoDJ Satanick Heavy Metal Nightrdquo Montreal Katacoumlmbes Bar
httpwwwmyspacecomkatacombesmetal lt25042010gt9 Flyer ldquoHells Pleasure Metalfest 2009rdquo Poumlsneck Juli 2009
httpwwwmyspacecomhellspleasure lt25042010gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (55)
Figure Credits (cont)10 Flyer ldquoBlacky and Companyrdquo Schoumlneck Oktober 2009
httpwwwmusikkneipe-zauselde lt25042010gt
Fig 16 Black Metal Sucks httpwwwlastfmdegroupAnti+Black+Metal+Squadlt10052011gt
Fig 17 Allusions1 Lemmy Kilmister (Motoumlrhead) posing in in SS Uniform
httpswwwmetalsucksnet20180411nazi-imagery-why-watain-and-marduk-dont-get-a-pass-while-slayer-and-metallica-dolt26092019gt
2 KISS Advertisement http4bpblogspotcom_FqLinkbPdTsStdIotdUzJIAAAAAAAABFw3dSMrxQSmios400KISSLIVElogojpg lt29102017gt
3 Slayer Show No Mercy (Metal Blade Records 1983) LP front cover4 KISS Alive (Casablanca Records 1975) LP front cover5 KISS Alive (Mercury Records 1997) CD front cover
Fig 18 Heavy Metal Typography II Diaereses1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Motoumlrhead March oumlrDie (Epic Records 1992) LP front cover (cropped)3 Moumltley Cruumle Too Fast for Love (Elektra 1981) LP front cover (cropped)4 Queensryumlche TheWarning (EMI Records 1984) LP front cover (cropped)5 This is Spınal Tap (Spinal Tap Prod 1984) Movie poster Source
httpeumoviepostercomposterMPW-11366This_Is_Spinal_Taphtmllt26042010gt (cropped)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (56)
Figure Credits (cont)
6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural NoumlrthDakoumlta New York Scribner (new ed 02022002) front cover
7 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD frontcover (cropped)
Fig 19 Lars Uumlmlaut Action iacutegure McFarlane toys 2008 (image sourcehttpwwwmetaltoysnet201106lars-umlaut-guitar-herohtml lt16012012gt)
Fig 20 Editorial statistics 28102014 http luisblog20141028understanding-wikimedia-or-the-heavy-metal-umlaut-one-decade-onlt28102017gt
Fig 21 Metal Umlaut (September 26 2019 1506)httpsenwikipediaorgw indexphptitle=Metal_umlautampoldid=917848637lt26092019gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (57)
Referencessbquo Androutsopoulos Jannis 2004 Typography as a resource of media styleCases from music youth culture In Klimis Mastoridis (ed) Proceedings of
the 1st international conference on typography and visual communication381ndash392 Thessaloniki University of Macedonia Press
sbquo Assmann Aleida 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt und In-dividualitaumlt in den poetologischen Debatten der englischen AufklaumlrungIn Hans Ulrich Gumbrecht (ed) StilGeschichten und Funktionen eines
kulturwissenschaftlichenDiskurselements (stw 633) 127ndash143 Frankfurta M Suhrkamp
sbquo Blommaert Jan 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press
sbquo Bunčić Daniel 2016 Biscriptality A sociolinguistic typology With contribu-tions by Anastasia Antipova Carmen Brandt Ekaterina Kislova HenningKloumlter Alexandra von Lieven Sandra L Lippert Helma Pasch AchimRabus Juumlrgen Spitzmuumlller and ConstanzeWeth Daniel Bunčić Sandra LLippert amp Achim Rabus (eds) HeidelbergWinter
sbquo Foucault Michel 1997 [1990] What is critique Transl by Lysa Hochroth ampCatherine Porter With an intro by John Rajchmann In Sylvegravere Lotringer(ed) The politics of truth 41ndash82 Los Angeles Semiotext(e) [Fr origQursquoest-ce que la critique (Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute
franccedilaise de Philosophie 842 (1990) 35ndash63]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (52)
Figure Credits (cont)5 Vorgestern ist vorbei Poster of the Communist Youth Austria against a
meeting of fraternity students in Linz September 2007httpwwwkjoeatarticlephpstory=20070911093944695 lt16122008gt
6 St Pauli Fans gegen Rechts (sticker of German football fans againstright-wing fans)httpwwwdivideickrcomphotos7691374N071137347397 lt19042010gt
Fig 11 Pop-cultural scenes1 Swiss Punk httpwwwswisspunkchwelcome30html lt14022007gt2 Monsters of Punk Flyer Freiburg i Br April 20073 Steini Online httpwwwsteinionlinede index2html lt14022007gt4 Waliacutesch Flyer Freiburg i Br April 20075 Ethnoparty Flyer Zuumlrich November 20076 We Call it Techno Flyer httpwwwderpartydivideyerdeNEUFlyerArchiv
Divers060903-WecallitTechnojpg lt11052011gt7 Akiyume Flyer httpwwwj-partydebilderakiyumegif lt18052011gt8 J-Partyde httpwwwj-partyde indexphp lt18052011gt9 Digital Nippon httpwwwdigital-nipponde lt02032007gt
10 Russendisko Flyer Freiburg i Br April 2007
Fig 12 Internet banners of pop cultures1 httpwwwhippiech lt02032007gt2 httpwwwpunk-shopde lt02032007gt3 httpwwwmetalgloryde lt02032007gt4 httpwwwtechnoguidede lt02032007gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (53)
Figure Credits (cont)5 httpwwwhiphop-lyriczde lt02032007gt6 httpwwwj-junkiesde lt02032007gt
Fig 13 Black letter types in right-wing movements1 Nationalisticweb shop
httpwwwgermaniainternationalcomthirdhtml lt22122008gt2 Lighter ldquoNationalistrdquo From a nationalisticweb shophttpwww
weltnetzladencom4c1f8d953a11dc001cd0a2396930a9b301 indexphplt23122008gt
3 Right-wing demonstrations against an exhibition which discussesldquoCrimes of the German Wehrmachtrdquo Hamburg March 2004 Sourcehttpwwwhamburgdearchiv232230wehrmachtsausstellungdemo-hamburg-270304-artikelhtmllt20042010gt
4 CD Cover of the neo-nationalist rock band Nordlichthttpwwwrocknord24comshopneucatalogimagesNordlichtSoehnederGermanen-jpg lt22122008gt
Fig 14 Black letter as stigma II1 Anti-fascist blog httpiacuteghtfascismwordpresscom lt19042010gt2 ldquoBerlin wird nicht zur Reichshauptstadtrdquo Poster of the Green Party Berlin
September 2006 httpwwwgrueneberlindeneonazisgif lt21042010gt3 ldquoWir quetschen die Braunen ins Wegglardquo (Protest poster against a
demonstration of neo-nationalists in GraumlfenbergBavaria May 2009)Source Suumlddeutsche Zeitung (20ndash21052009) p 36
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (54)
Figure Credits (cont)
4 Fremdenhass muss aufhoumlren Banner of the Social Democratic PartySchorndorf October 2008httpwwwspd-schorndorfde indexphpnr=12286 lt16122008gt
5 St Pauli Fans gegen Rechts (sticker of German football fans againstright-wing fans)httpwwwdivideickrcomphotos7691374N071137347397 lt19042010gt
Fig 15 Heavy metal typography I Black letter1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Banner ldquoMetal Quizrdquo httpwwwmetalgloryde lt06102007gt3 Seb Hunter Hell bent for leather Confessions of aHeavyMetal Addict New
York Fourth Estate 2004 front cover4 Steini Online httpwwwsteinionlinede index2html lt14022007gt5 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD front
cover6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural Noumlrth
Dakoumlta New York Scribner (new ed 02022002) front cover7 Heavy-Metal-Banner
httpmetalfansgreifswalddetlMetal-fuer-allehtm lt28102017gt8 Flyer ldquoDJ Satanick Heavy Metal Nightrdquo Montreal Katacoumlmbes Bar
httpwwwmyspacecomkatacombesmetal lt25042010gt9 Flyer ldquoHells Pleasure Metalfest 2009rdquo Poumlsneck Juli 2009
httpwwwmyspacecomhellspleasure lt25042010gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (55)
Figure Credits (cont)10 Flyer ldquoBlacky and Companyrdquo Schoumlneck Oktober 2009
httpwwwmusikkneipe-zauselde lt25042010gt
Fig 16 Black Metal Sucks httpwwwlastfmdegroupAnti+Black+Metal+Squadlt10052011gt
Fig 17 Allusions1 Lemmy Kilmister (Motoumlrhead) posing in in SS Uniform
httpswwwmetalsucksnet20180411nazi-imagery-why-watain-and-marduk-dont-get-a-pass-while-slayer-and-metallica-dolt26092019gt
2 KISS Advertisement http4bpblogspotcom_FqLinkbPdTsStdIotdUzJIAAAAAAAABFw3dSMrxQSmios400KISSLIVElogojpg lt29102017gt
3 Slayer Show No Mercy (Metal Blade Records 1983) LP front cover4 KISS Alive (Casablanca Records 1975) LP front cover5 KISS Alive (Mercury Records 1997) CD front cover
Fig 18 Heavy Metal Typography II Diaereses1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Motoumlrhead March oumlrDie (Epic Records 1992) LP front cover (cropped)3 Moumltley Cruumle Too Fast for Love (Elektra 1981) LP front cover (cropped)4 Queensryumlche TheWarning (EMI Records 1984) LP front cover (cropped)5 This is Spınal Tap (Spinal Tap Prod 1984) Movie poster Source
httpeumoviepostercomposterMPW-11366This_Is_Spinal_Taphtmllt26042010gt (cropped)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (56)
Figure Credits (cont)
6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural NoumlrthDakoumlta New York Scribner (new ed 02022002) front cover
7 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD frontcover (cropped)
Fig 19 Lars Uumlmlaut Action iacutegure McFarlane toys 2008 (image sourcehttpwwwmetaltoysnet201106lars-umlaut-guitar-herohtml lt16012012gt)
Fig 20 Editorial statistics 28102014 http luisblog20141028understanding-wikimedia-or-the-heavy-metal-umlaut-one-decade-onlt28102017gt
Fig 21 Metal Umlaut (September 26 2019 1506)httpsenwikipediaorgw indexphptitle=Metal_umlautampoldid=917848637lt26092019gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (57)
Referencessbquo Androutsopoulos Jannis 2004 Typography as a resource of media styleCases from music youth culture In Klimis Mastoridis (ed) Proceedings of
the 1st international conference on typography and visual communication381ndash392 Thessaloniki University of Macedonia Press
sbquo Assmann Aleida 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt und In-dividualitaumlt in den poetologischen Debatten der englischen AufklaumlrungIn Hans Ulrich Gumbrecht (ed) StilGeschichten und Funktionen eines
kulturwissenschaftlichenDiskurselements (stw 633) 127ndash143 Frankfurta M Suhrkamp
sbquo Blommaert Jan 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press
sbquo Bunčić Daniel 2016 Biscriptality A sociolinguistic typology With contribu-tions by Anastasia Antipova Carmen Brandt Ekaterina Kislova HenningKloumlter Alexandra von Lieven Sandra L Lippert Helma Pasch AchimRabus Juumlrgen Spitzmuumlller and ConstanzeWeth Daniel Bunčić Sandra LLippert amp Achim Rabus (eds) HeidelbergWinter
sbquo Foucault Michel 1997 [1990] What is critique Transl by Lysa Hochroth ampCatherine Porter With an intro by John Rajchmann In Sylvegravere Lotringer(ed) The politics of truth 41ndash82 Los Angeles Semiotext(e) [Fr origQursquoest-ce que la critique (Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute
franccedilaise de Philosophie 842 (1990) 35ndash63]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (53)
Figure Credits (cont)5 httpwwwhiphop-lyriczde lt02032007gt6 httpwwwj-junkiesde lt02032007gt
Fig 13 Black letter types in right-wing movements1 Nationalisticweb shop
httpwwwgermaniainternationalcomthirdhtml lt22122008gt2 Lighter ldquoNationalistrdquo From a nationalisticweb shophttpwww
weltnetzladencom4c1f8d953a11dc001cd0a2396930a9b301 indexphplt23122008gt
3 Right-wing demonstrations against an exhibition which discussesldquoCrimes of the German Wehrmachtrdquo Hamburg March 2004 Sourcehttpwwwhamburgdearchiv232230wehrmachtsausstellungdemo-hamburg-270304-artikelhtmllt20042010gt
4 CD Cover of the neo-nationalist rock band Nordlichthttpwwwrocknord24comshopneucatalogimagesNordlichtSoehnederGermanen-jpg lt22122008gt
Fig 14 Black letter as stigma II1 Anti-fascist blog httpiacuteghtfascismwordpresscom lt19042010gt2 ldquoBerlin wird nicht zur Reichshauptstadtrdquo Poster of the Green Party Berlin
September 2006 httpwwwgrueneberlindeneonazisgif lt21042010gt3 ldquoWir quetschen die Braunen ins Wegglardquo (Protest poster against a
demonstration of neo-nationalists in GraumlfenbergBavaria May 2009)Source Suumlddeutsche Zeitung (20ndash21052009) p 36
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (54)
Figure Credits (cont)
4 Fremdenhass muss aufhoumlren Banner of the Social Democratic PartySchorndorf October 2008httpwwwspd-schorndorfde indexphpnr=12286 lt16122008gt
5 St Pauli Fans gegen Rechts (sticker of German football fans againstright-wing fans)httpwwwdivideickrcomphotos7691374N071137347397 lt19042010gt
Fig 15 Heavy metal typography I Black letter1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Banner ldquoMetal Quizrdquo httpwwwmetalgloryde lt06102007gt3 Seb Hunter Hell bent for leather Confessions of aHeavyMetal Addict New
York Fourth Estate 2004 front cover4 Steini Online httpwwwsteinionlinede index2html lt14022007gt5 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD front
cover6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural Noumlrth
Dakoumlta New York Scribner (new ed 02022002) front cover7 Heavy-Metal-Banner
httpmetalfansgreifswalddetlMetal-fuer-allehtm lt28102017gt8 Flyer ldquoDJ Satanick Heavy Metal Nightrdquo Montreal Katacoumlmbes Bar
httpwwwmyspacecomkatacombesmetal lt25042010gt9 Flyer ldquoHells Pleasure Metalfest 2009rdquo Poumlsneck Juli 2009
httpwwwmyspacecomhellspleasure lt25042010gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (55)
Figure Credits (cont)10 Flyer ldquoBlacky and Companyrdquo Schoumlneck Oktober 2009
httpwwwmusikkneipe-zauselde lt25042010gt
Fig 16 Black Metal Sucks httpwwwlastfmdegroupAnti+Black+Metal+Squadlt10052011gt
Fig 17 Allusions1 Lemmy Kilmister (Motoumlrhead) posing in in SS Uniform
httpswwwmetalsucksnet20180411nazi-imagery-why-watain-and-marduk-dont-get-a-pass-while-slayer-and-metallica-dolt26092019gt
2 KISS Advertisement http4bpblogspotcom_FqLinkbPdTsStdIotdUzJIAAAAAAAABFw3dSMrxQSmios400KISSLIVElogojpg lt29102017gt
3 Slayer Show No Mercy (Metal Blade Records 1983) LP front cover4 KISS Alive (Casablanca Records 1975) LP front cover5 KISS Alive (Mercury Records 1997) CD front cover
Fig 18 Heavy Metal Typography II Diaereses1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Motoumlrhead March oumlrDie (Epic Records 1992) LP front cover (cropped)3 Moumltley Cruumle Too Fast for Love (Elektra 1981) LP front cover (cropped)4 Queensryumlche TheWarning (EMI Records 1984) LP front cover (cropped)5 This is Spınal Tap (Spinal Tap Prod 1984) Movie poster Source
httpeumoviepostercomposterMPW-11366This_Is_Spinal_Taphtmllt26042010gt (cropped)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (56)
Figure Credits (cont)
6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural NoumlrthDakoumlta New York Scribner (new ed 02022002) front cover
7 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD frontcover (cropped)
Fig 19 Lars Uumlmlaut Action iacutegure McFarlane toys 2008 (image sourcehttpwwwmetaltoysnet201106lars-umlaut-guitar-herohtml lt16012012gt)
Fig 20 Editorial statistics 28102014 http luisblog20141028understanding-wikimedia-or-the-heavy-metal-umlaut-one-decade-onlt28102017gt
Fig 21 Metal Umlaut (September 26 2019 1506)httpsenwikipediaorgw indexphptitle=Metal_umlautampoldid=917848637lt26092019gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (57)
Referencessbquo Androutsopoulos Jannis 2004 Typography as a resource of media styleCases from music youth culture In Klimis Mastoridis (ed) Proceedings of
the 1st international conference on typography and visual communication381ndash392 Thessaloniki University of Macedonia Press
sbquo Assmann Aleida 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt und In-dividualitaumlt in den poetologischen Debatten der englischen AufklaumlrungIn Hans Ulrich Gumbrecht (ed) StilGeschichten und Funktionen eines
kulturwissenschaftlichenDiskurselements (stw 633) 127ndash143 Frankfurta M Suhrkamp
sbquo Blommaert Jan 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press
sbquo Bunčić Daniel 2016 Biscriptality A sociolinguistic typology With contribu-tions by Anastasia Antipova Carmen Brandt Ekaterina Kislova HenningKloumlter Alexandra von Lieven Sandra L Lippert Helma Pasch AchimRabus Juumlrgen Spitzmuumlller and ConstanzeWeth Daniel Bunčić Sandra LLippert amp Achim Rabus (eds) HeidelbergWinter
sbquo Foucault Michel 1997 [1990] What is critique Transl by Lysa Hochroth ampCatherine Porter With an intro by John Rajchmann In Sylvegravere Lotringer(ed) The politics of truth 41ndash82 Los Angeles Semiotext(e) [Fr origQursquoest-ce que la critique (Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute
franccedilaise de Philosophie 842 (1990) 35ndash63]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (54)
Figure Credits (cont)
4 Fremdenhass muss aufhoumlren Banner of the Social Democratic PartySchorndorf October 2008httpwwwspd-schorndorfde indexphpnr=12286 lt16122008gt
5 St Pauli Fans gegen Rechts (sticker of German football fans againstright-wing fans)httpwwwdivideickrcomphotos7691374N071137347397 lt19042010gt
Fig 15 Heavy metal typography I Black letter1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Banner ldquoMetal Quizrdquo httpwwwmetalgloryde lt06102007gt3 Seb Hunter Hell bent for leather Confessions of aHeavyMetal Addict New
York Fourth Estate 2004 front cover4 Steini Online httpwwwsteinionlinede index2html lt14022007gt5 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD front
cover6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural Noumlrth
Dakoumlta New York Scribner (new ed 02022002) front cover7 Heavy-Metal-Banner
httpmetalfansgreifswalddetlMetal-fuer-allehtm lt28102017gt8 Flyer ldquoDJ Satanick Heavy Metal Nightrdquo Montreal Katacoumlmbes Bar
httpwwwmyspacecomkatacombesmetal lt25042010gt9 Flyer ldquoHells Pleasure Metalfest 2009rdquo Poumlsneck Juli 2009
httpwwwmyspacecomhellspleasure lt25042010gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (55)
Figure Credits (cont)10 Flyer ldquoBlacky and Companyrdquo Schoumlneck Oktober 2009
httpwwwmusikkneipe-zauselde lt25042010gt
Fig 16 Black Metal Sucks httpwwwlastfmdegroupAnti+Black+Metal+Squadlt10052011gt
Fig 17 Allusions1 Lemmy Kilmister (Motoumlrhead) posing in in SS Uniform
httpswwwmetalsucksnet20180411nazi-imagery-why-watain-and-marduk-dont-get-a-pass-while-slayer-and-metallica-dolt26092019gt
2 KISS Advertisement http4bpblogspotcom_FqLinkbPdTsStdIotdUzJIAAAAAAAABFw3dSMrxQSmios400KISSLIVElogojpg lt29102017gt
3 Slayer Show No Mercy (Metal Blade Records 1983) LP front cover4 KISS Alive (Casablanca Records 1975) LP front cover5 KISS Alive (Mercury Records 1997) CD front cover
Fig 18 Heavy Metal Typography II Diaereses1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Motoumlrhead March oumlrDie (Epic Records 1992) LP front cover (cropped)3 Moumltley Cruumle Too Fast for Love (Elektra 1981) LP front cover (cropped)4 Queensryumlche TheWarning (EMI Records 1984) LP front cover (cropped)5 This is Spınal Tap (Spinal Tap Prod 1984) Movie poster Source
httpeumoviepostercomposterMPW-11366This_Is_Spinal_Taphtmllt26042010gt (cropped)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (56)
Figure Credits (cont)
6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural NoumlrthDakoumlta New York Scribner (new ed 02022002) front cover
7 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD frontcover (cropped)
Fig 19 Lars Uumlmlaut Action iacutegure McFarlane toys 2008 (image sourcehttpwwwmetaltoysnet201106lars-umlaut-guitar-herohtml lt16012012gt)
Fig 20 Editorial statistics 28102014 http luisblog20141028understanding-wikimedia-or-the-heavy-metal-umlaut-one-decade-onlt28102017gt
Fig 21 Metal Umlaut (September 26 2019 1506)httpsenwikipediaorgw indexphptitle=Metal_umlautampoldid=917848637lt26092019gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (57)
Referencessbquo Androutsopoulos Jannis 2004 Typography as a resource of media styleCases from music youth culture In Klimis Mastoridis (ed) Proceedings of
the 1st international conference on typography and visual communication381ndash392 Thessaloniki University of Macedonia Press
sbquo Assmann Aleida 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt und In-dividualitaumlt in den poetologischen Debatten der englischen AufklaumlrungIn Hans Ulrich Gumbrecht (ed) StilGeschichten und Funktionen eines
kulturwissenschaftlichenDiskurselements (stw 633) 127ndash143 Frankfurta M Suhrkamp
sbquo Blommaert Jan 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press
sbquo Bunčić Daniel 2016 Biscriptality A sociolinguistic typology With contribu-tions by Anastasia Antipova Carmen Brandt Ekaterina Kislova HenningKloumlter Alexandra von Lieven Sandra L Lippert Helma Pasch AchimRabus Juumlrgen Spitzmuumlller and ConstanzeWeth Daniel Bunčić Sandra LLippert amp Achim Rabus (eds) HeidelbergWinter
sbquo Foucault Michel 1997 [1990] What is critique Transl by Lysa Hochroth ampCatherine Porter With an intro by John Rajchmann In Sylvegravere Lotringer(ed) The politics of truth 41ndash82 Los Angeles Semiotext(e) [Fr origQursquoest-ce que la critique (Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute
franccedilaise de Philosophie 842 (1990) 35ndash63]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (55)
Figure Credits (cont)10 Flyer ldquoBlacky and Companyrdquo Schoumlneck Oktober 2009
httpwwwmusikkneipe-zauselde lt25042010gt
Fig 16 Black Metal Sucks httpwwwlastfmdegroupAnti+Black+Metal+Squadlt10052011gt
Fig 17 Allusions1 Lemmy Kilmister (Motoumlrhead) posing in in SS Uniform
httpswwwmetalsucksnet20180411nazi-imagery-why-watain-and-marduk-dont-get-a-pass-while-slayer-and-metallica-dolt26092019gt
2 KISS Advertisement http4bpblogspotcom_FqLinkbPdTsStdIotdUzJIAAAAAAAABFw3dSMrxQSmios400KISSLIVElogojpg lt29102017gt
3 Slayer Show No Mercy (Metal Blade Records 1983) LP front cover4 KISS Alive (Casablanca Records 1975) LP front cover5 KISS Alive (Mercury Records 1997) CD front cover
Fig 18 Heavy Metal Typography II Diaereses1 Website ldquoJoumlin Lemmyrsquos Armyrdquo
httpwwwjoinlemmysarmycom1280x800 indexhtml lt27122008gt2 Motoumlrhead March oumlrDie (Epic Records 1992) LP front cover (cropped)3 Moumltley Cruumle Too Fast for Love (Elektra 1981) LP front cover (cropped)4 Queensryumlche TheWarning (EMI Records 1984) LP front cover (cropped)5 This is Spınal Tap (Spinal Tap Prod 1984) Movie poster Source
httpeumoviepostercomposterMPW-11366This_Is_Spinal_Taphtmllt26042010gt (cropped)
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (56)
Figure Credits (cont)
6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural NoumlrthDakoumlta New York Scribner (new ed 02022002) front cover
7 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD frontcover (cropped)
Fig 19 Lars Uumlmlaut Action iacutegure McFarlane toys 2008 (image sourcehttpwwwmetaltoysnet201106lars-umlaut-guitar-herohtml lt16012012gt)
Fig 20 Editorial statistics 28102014 http luisblog20141028understanding-wikimedia-or-the-heavy-metal-umlaut-one-decade-onlt28102017gt
Fig 21 Metal Umlaut (September 26 2019 1506)httpsenwikipediaorgw indexphptitle=Metal_umlautampoldid=917848637lt26092019gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (57)
Referencessbquo Androutsopoulos Jannis 2004 Typography as a resource of media styleCases from music youth culture In Klimis Mastoridis (ed) Proceedings of
the 1st international conference on typography and visual communication381ndash392 Thessaloniki University of Macedonia Press
sbquo Assmann Aleida 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt und In-dividualitaumlt in den poetologischen Debatten der englischen AufklaumlrungIn Hans Ulrich Gumbrecht (ed) StilGeschichten und Funktionen eines
kulturwissenschaftlichenDiskurselements (stw 633) 127ndash143 Frankfurta M Suhrkamp
sbquo Blommaert Jan 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press
sbquo Bunčić Daniel 2016 Biscriptality A sociolinguistic typology With contribu-tions by Anastasia Antipova Carmen Brandt Ekaterina Kislova HenningKloumlter Alexandra von Lieven Sandra L Lippert Helma Pasch AchimRabus Juumlrgen Spitzmuumlller and ConstanzeWeth Daniel Bunčić Sandra LLippert amp Achim Rabus (eds) HeidelbergWinter
sbquo Foucault Michel 1997 [1990] What is critique Transl by Lysa Hochroth ampCatherine Porter With an intro by John Rajchmann In Sylvegravere Lotringer(ed) The politics of truth 41ndash82 Los Angeles Semiotext(e) [Fr origQursquoest-ce que la critique (Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute
franccedilaise de Philosophie 842 (1990) 35ndash63]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (56)
Figure Credits (cont)
6 Chuck Klosterman Fargo Rock City AHeavyMetal Odyssey in Rural NoumlrthDakoumlta New York Scribner (new ed 02022002) front cover
7 Laaz Rockit LiveUntold (Old School Metal Records 2006) DVD frontcover (cropped)
Fig 19 Lars Uumlmlaut Action iacutegure McFarlane toys 2008 (image sourcehttpwwwmetaltoysnet201106lars-umlaut-guitar-herohtml lt16012012gt)
Fig 20 Editorial statistics 28102014 http luisblog20141028understanding-wikimedia-or-the-heavy-metal-umlaut-one-decade-onlt28102017gt
Fig 21 Metal Umlaut (September 26 2019 1506)httpsenwikipediaorgw indexphptitle=Metal_umlautampoldid=917848637lt26092019gt
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (57)
Referencessbquo Androutsopoulos Jannis 2004 Typography as a resource of media styleCases from music youth culture In Klimis Mastoridis (ed) Proceedings of
the 1st international conference on typography and visual communication381ndash392 Thessaloniki University of Macedonia Press
sbquo Assmann Aleida 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt und In-dividualitaumlt in den poetologischen Debatten der englischen AufklaumlrungIn Hans Ulrich Gumbrecht (ed) StilGeschichten und Funktionen eines
kulturwissenschaftlichenDiskurselements (stw 633) 127ndash143 Frankfurta M Suhrkamp
sbquo Blommaert Jan 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press
sbquo Bunčić Daniel 2016 Biscriptality A sociolinguistic typology With contribu-tions by Anastasia Antipova Carmen Brandt Ekaterina Kislova HenningKloumlter Alexandra von Lieven Sandra L Lippert Helma Pasch AchimRabus Juumlrgen Spitzmuumlller and ConstanzeWeth Daniel Bunčić Sandra LLippert amp Achim Rabus (eds) HeidelbergWinter
sbquo Foucault Michel 1997 [1990] What is critique Transl by Lysa Hochroth ampCatherine Porter With an intro by John Rajchmann In Sylvegravere Lotringer(ed) The politics of truth 41ndash82 Los Angeles Semiotext(e) [Fr origQursquoest-ce que la critique (Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute
franccedilaise de Philosophie 842 (1990) 35ndash63]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (57)
Referencessbquo Androutsopoulos Jannis 2004 Typography as a resource of media styleCases from music youth culture In Klimis Mastoridis (ed) Proceedings of
the 1st international conference on typography and visual communication381ndash392 Thessaloniki University of Macedonia Press
sbquo Assmann Aleida 1986 lsquoOpting inrsquo und lsquoopting outrsquo Konformitaumlt und In-dividualitaumlt in den poetologischen Debatten der englischen AufklaumlrungIn Hans Ulrich Gumbrecht (ed) StilGeschichten und Funktionen eines
kulturwissenschaftlichenDiskurselements (stw 633) 127ndash143 Frankfurta M Suhrkamp
sbquo Blommaert Jan 2005 Discourse A critical introduction (Key Topics inSociolinguistics) Cambridge Cambridge University Press
sbquo Bunčić Daniel 2016 Biscriptality A sociolinguistic typology With contribu-tions by Anastasia Antipova Carmen Brandt Ekaterina Kislova HenningKloumlter Alexandra von Lieven Sandra L Lippert Helma Pasch AchimRabus Juumlrgen Spitzmuumlller and ConstanzeWeth Daniel Bunčić Sandra LLippert amp Achim Rabus (eds) HeidelbergWinter
sbquo Foucault Michel 1997 [1990] What is critique Transl by Lysa Hochroth ampCatherine Porter With an intro by John Rajchmann In Sylvegravere Lotringer(ed) The politics of truth 41ndash82 Los Angeles Semiotext(e) [Fr origQursquoest-ce que la critique (Critique et Aufklaumlrung) In Bulletin de la Socieacuteteacute
franccedilaise de Philosophie 842 (1990) 35ndash63]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (58)
References (cont)sbquo Kempgen Sebastian amp Vittorio Springiacuteeld Tomelleri (eds) 2019 Slavic
alphabets and identities Vol 19 (Bamberger Beitraumlge zur Linguistik)Bamberg University of Bamberg Press https nbn-resolvingorg html
urnnbndebvb473-opus4-541071 (accessed 25 September 2019)sbquo Kress Gunther amp Theo van Leeuwen 1998 Front pages (the critical) anal-
ysis of newspaper layout In Allan Bell amp Peter Garret (eds) Approaches to
media discourse 186ndash219 Oxford Blackwellsbquo Kress Gunther amp Theo van Leeuwen 2001 Multimodal discourse The
modes andmedia of contemporary communication London HodderEducation
sbquo Lillis Theresa 2013 The sociolinguistics ofwriting (Edinburgh Sociolin-guistics) Edinburgh Edinburgh University Press
sbquo Schriver Karen A 1997 Dynamics in document design Creating texts for
readers New York et alWileysbquo Sebba Mark 2007 Spelling and society The culture and politics of orthog-
raphy around theworld Cambridge Cambridge University Presssbquo Sebba Mark 2009 Sociolinguistic approaches to writing systems re-
search Writing Systems Research 1(1) 35ndash49sbquo Spitzmuumlller Juumlrgen 2007 Graphisches Crossing Eine soziolinguistischeAnalyse graphostilistischer Variation Zeitschrift fuumlr Germanistische
Linguistik 35(3) Schrift ndash Text ndash Bild 397ndash418
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (59)
References (cont)
sbquo Spitzmuumlller Juumlrgen 2012a Floating ideologies Metamorphoses ofgraphic ldquoGermannessrdquo In Alexandra Jaeacutee Jannis AndroutsopoulosMark Sebba amp Sally Johnson (eds) Orthography as social action Scripts
spelling identity and power (Language and Social Processes 3) 255ndash288Berlin amp Boston De Gruyter Mouton
sbquo Spitzmuumlller Juumlrgen 2012b [2006] Typographie In Duumlrscheid ChristaEinfuumlhrung in die SchriftlinguistikMit einem Kapitel zur Typographie von
Juumlrgen Spitzmuumlller 4th rev and upd edn (UTB 3740) 207ndash238 GoumlttingenVandenhoeck amp Ruprecht [Orig in Christa Duumlrscheid Einfuumlhrung in
die Schriftlinguistik Erweitert um ein Kapitel zur Typographie von Juumlrgen
Spitzmuumlller (Studienbuumlcher zur Linguistik 8) 207ndash238 3rd rev and compedn Goumlttingen Vandenhoeck amp Ruprecht]
sbquo Spitzmuumlller Juumlrgen 2013 Graphische Variation als soziale Praxis Eine
soziolinguistische Theorie skripturaler lsquoSichtbarkeitrsquo (Linguistik ndash Impulseamp Tendenzen 56) Berlin amp Boston De Gruyter [= Habilitation thesisUniversity of Zurich 2012]
sbquo Spitzmuumlller Juumlrgen 2017 Schematizing information The macrotypo-graphic framing of text In Colleen Cotter amp Daniel Perrin (eds) The
Routledge handbook of language andmedia 475ndash488 London amp NewYork Routledge
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (60)
References (cont)
sbquo Stoumlckl Hartmut 2005 Typography body and dress of a text ndash a signingmode between language and image Visual Communication 4(2) 204ndash214
sbquo Willberg Hans Peter amp Friedrich Forssman 2001 [1999] ErsteHilfe in
Typographie Ratgeber fuumlr Gestaltung mit Schrift 3rd edn Mainz HermannSchmidt Verlag [Orig Mainz Hermann Schmidt Verlag]
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0
A Sociolinguisticsof Typography
Juumlrgen Spitzmuumlller
Figures
References
Appendix (61)
Impressum und Kontakt
copyJuumlrgen Spitzmuumlller
pound juergenspitzmuellerunivieacat
httpwwwspitzmuellerorg
httpsunivieacademiaeduJuergenSpitzmueller
Diese Praumlsentation unterliegt der Creative-Commons-Lizenz CC BY-NC-ND 40(Namensnennung ndash Nicht kommerziell ndash Keine Bearbeitungen)
- Appendix
-
- fdrm0