twitter for health education
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Twitter for Health Education
Gillian Mayman, MLSgmayman@umich.edu
Health Sciences LibrariesUniversity of Michigan
POLL
Love it Hate it Indifferent Confused
POLL
Who has a twitter account?
POLL
Who uses it regularly?
Primarily to post Primarily to read Post and read equally
ExamplesUsersPossibilitiesBest practices
1234
@healthfinder
users
19% of internet users
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Teenagers?
8%
Teenagers?
33% 18-29
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Teenagers?
22% 30-49
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Teenagers?
9% 50-64
Teenagers?
4% 65+
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Boys?
17%
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Boys?
21% of women
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Better educated?
Less
than high
school
High sc
hool diploma
Some c
ollege
College
grad
uate0%5%
10%15%20%25%
18% 17%21% 21%
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Higher incomes?
Less than $30,000
$30,000 - $49,999
$50,000 - $74,999
$75,000 and more
0%
5%
10%
15%
20%
25%22% 21% 20% 20%
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
White?
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
White
(non-hisp
anic)
African
America
n (non-H
ispan
ic)
Hispan
ic0%
10%
20%
30%19%
26%18%
POP QUIZ
You are targeting adolescent girls in a HPV campaign.
Should Twitter be one of the tools you use?
You are trying to reach moms of girls for your HPV campaign.
Should Twitter be one of the tools you use?
Top 10 reasons users use Twitter
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
BEST PRACTICES
12
Write interesting, useful posts
Get followers
2FOLLOW PEOPLE
Get followers
12
Write interesting, useful posts
Get followers
1 Write interesting, useful posts
Be clear on who your audience is and speak to them.
• More than one Twitter account• Don’t be a newsletter, be an individual • Respond to questions• Follow your followers• Check your followers
@retweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Most ReTweetable Words
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
Connect
Twitter for Health Education
Gillian Mayman, MLSgmayman@umich.edu
Health Sciences LibrariesUniversity of Michigan
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