twitter 101 for health professionals
TRANSCRIPT
www.ebmt.org#EBMT16
Social Media SessionAll You Need To Know About Twitter?
Navneet Majhail, MD, MSDirector, Blood and Marrow Transplant Program, Cleveland Clinic
Professor, Cleveland Clinic Lerner College of MedicineCleveland, USA
@BldCancerDoc
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The ‘Social Media’ Ladder
Creators
Critics
Collectors
Joiners
Spectators
InactivesAdapted from Joyce Lee, MD, MPH (@joyclee); twittersuperuser.com/
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• Micro-blogging social media platform– “Tweets” 140 character limit!
• Founded in 2006
• Twitter usage– 320 million monthly active users– 500 million Tweets are sent per day– 80% of active users are on mobile
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Name and id of user composing a tweet
Tweet post (≤ 140 characters)
Hashtag
Link to other internet contentTab to reply
to tweet
Tab to favorite tweet
Tab to retweet or quote tweet
Anatomy Of A Tweet
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# Hashtags (E.g. #EBMT16)
• To follow and curate information of interest– #bmtsm BMT– #mmsm multiple myeloma– #leusm leukemia – #lymsm lymphoma– #mpnsm myeloproliferative neoplasms– #healthcosts healthcare costs– #meded medical education– #pallonc palliative oncology– #immunonc immunotherapy– #gerionc geriatric oncology
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Practical Stuff!
• Making sense in 140 characters is hard – gets better with experience (use emoticons)
• Use hashtags• Follow people/organizations of interest – you can
always unfollow them • Manage trolls – you can block/mute/report them• Can be addicting – control yourself!• Don’t tweet while walking
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Don’t Be An ‘Egghead’
• Informative Twitter ‘handle’• Who are you? Why are you on Twitter?• What are you going to talk about?
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My Ground Rules
• Reminder to self – I am a physician!• Tweet/retweet only about professional issues (I do
follow many topics)• Be professional – don’t write/show anything I will
regret later (once in the cloud, always in the cloud!)• Be polite, courteous and appreciative • If I don’t like a tweet, I ignore it• If I really really really don’t like a tweet, I count till 10
MAKE YOUR OWN RULES!
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“Twittertending” A Conference
• Virtually follow the meeting • Get real time commentary• Network• Promote your work• Promote your trainees• Hear what matters to patients