better health: maximizing engagement through twitter
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Better Health: Maximizing Engagement Through Twitter. Laura Norvig Social Media Strategist @ LNorvig. Agenda. What? Who? Why? How? Where? When?. What Is Twitter?. An information source A community builder A content curation mechanism A content disseminator A conversational tool - PowerPoint PPT PresentationTRANSCRIPT
Advancing Science • Reducing Risk • Improving Lives www.etr.org
Better Health: Maximizing Engagement Through Twitter
Laura NorvigSocial Media Strategist
@LNorvig
Advancing Science • Reducing Risk • Improving Lives www.etr.org
• What?• Who?• Why?• How?• Where?• When?
Agenda
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• An information source• A community builder• A content curation mechanism• A content disseminator• A conversational tool
• … A marketing tool
What Is Twitter?
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Who, me? Yes, you!
Who Should Tweet?
• Everyone at your organization can benefit from Twitter
• CEOs, researchers, educators and practitioners should tweet
• The org should tweet• Others may choose to listen to
constituents and gather information from professional and news sources
Advancing Science • Reducing Risk • Improving Lives www.etr.org
• Twitter is Huge• Twitter is Useful• Twitter is a Tool that can be used to:– Implement your organization’s
outreach strategyeducation strategymarketing strategy
– Find and strengthen partnerships
Why Twitter?
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• 554 million users (that’s over half a billion)statisticbrain.com/twitter-statistics/
• You see it everywhere – celebrities, news shows, TV shows, sports, politicians, businesses, government agencies.
• During breaking news or popular events, all eyes are on Twitter.
Why Twitter?
Twitter is Huge
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• It’s an information source. Get timely information fast. Find new studies, new legislation on Twitter first.
• You can engage with stakeholders and with your audience, one-to-many and one-to-one.
• It can showcase your organization’s expertise/products/services.
Why Twitter?
Twitter is Useful for Organizations
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• Access professional development opportunities. Learn things, get links to PowerPoints, articles, webinars, videos.
• Attend conferences virtually (by using a hashtag).
• Make connections with professional peers.• Establish your expertise.
Why Twitter?
Twitter is Useful for YOU!
Advancing Science • Reducing Risk • Improving Lives www.etr.org
Source: http://www.slideshare.net/amcunningham/why-does-a-twittering-doctor-tweet
(or health education)
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• Set up an account.• Don’t get hung up on creating content
– start by learning to use it to listen and learn.• Then build relationships by following,
re-tweeting and tweeting.• Build lists if you have diverse interests.• See who others follow.
How – Getting Started
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Source:cogdoghouse.wikispaces.com/TwitterCycle
How – Don’t Give Up!
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• Learn the lingo and practices:– handles– following– re-tweets (RTs)– “at mentions” (@mentions)– hashtags
• bit.ly/twit-begin – excellent infographic that explains how to use Twitter
How – Next Steps
Advancing Science • Reducing Risk • Improving Lives www.etr.org
• Use a link-shortener such as bit.ly to track your reach and leave more room for your thoughts.
• Be polite and be generous.• Share good content, answer questions,
and re-tweet often to build social capital.• NEVER retweet a link you haven’t clicked and read
(or skimmed) first.• Tweet at least once a day, even if it’s only a re-tweet
– keep your stream active!
How – Best Practices
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How: Follow SuggestionsPublic/General Health@CDCgov@PublicHealth@NIHPrevents@RWJF@RWJF_PubHealth@JohnsHopkinsSPH@CPHSSR@Hlth_Literacy@samhsagov@nlm_news@HRSAgov
@healthfinder@minorityhealth@nphic
HIV/AIDs@CDC_HIVAIDS
@AIDSgov
@CDCNPIN
@RedPumpProj
@amfAR
@AIDSHealthCare
@theKCteam
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Sexual and Reproductive Health / Youth@theNC@Guttmacher@APPCNC@YTHorg@healthyteen@teenhealthgov@girlology
How: More to Follow
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• #HealthEd• #mHealth• #reprohealth• #SexEd• #HIV• #AIDS• #teenhealth
Discover more with:The Healthcare Hashtag Project
How: Hashtags to Follow
Engagement example that resulted in a fan spreading the word for a project
The original tweet
Project replied quickly – was monitoring constituents in real time
Fan posted a pic of staff showing the project’s resources during a session at their conference
• Engagement to enhance professional connections: Congratulate, thank, amplify, enhance or comment to get a response.
• In this example I am congratulating.
• I use a trending hashtag and “@ mentions” to get attention.
• The result is favorites, retweets and replies from prominent “tweeps”.
My initial tweet
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• Tweeting is convenient – tweet from your desktop or laptop, using the regular website or a tool such as TweetDeck or HootSuite. (These can also schedule tweets to go out at specific times.)
• The above tools are available as apps for tablets or smart phones as well.
• You can even tweet by texting with a “dumb” phone.
Where?
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Make connections fast by finding out when a Twitter chat that interests you will be held. Chats happen in “real time” – put it on your calendar and join the conversation.
• #hcsm – Global health care, Sundays, 8 p.m. CT• #CDCchat – times vary• #HCLDR – Health Care Leadership, Tuesdays,
8:30–9 p.m. EST• #Mhchat – Mental health, Wednesdays, 8 p.m. UTC
Learn More: The Quick Guide to Twitter Chats
When?
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• NPIN’s Twitter for Public Health Slide Deckbit.ly/NPIN-PPT
• Gillian Mayman’s Twitter for Health Education Slide Deckbit.ly/healthed-ppt
• CDC Social Media Worksbit.ly/SocMedWorks
• Follow the hashtag #SM4PH
Learn More
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