twitter 101 how to get twitter to work for you

101 How to get twitter to work for you

Presented by: Daulton West - February 2012

@DWestJr

Agenda Introduction What is Twitter? How is it different? Setting up your profile Social media etiquette Review of menu Basic terms Best practices Twitter search Tools Takeaways 2

COMMON SOCIAL MEDIA SITESSocial Media Revolution video

BlogsBlogs

WHY TWITTER?

What’s happening?Real-time conversationBuild relationships quicklyComment / Inform / FeedbackBuild following fastJob searchDrive traffic

Social network, micro-blogging siteBig conference or chat roomTweets – 140 characters max

Displayed on the author's profile pageDelivered to other users – followers

Best used as a source for Quickly following, conversing, sharingCareer / business networking Stay on top of trends, breaking newsBrand awareness / business building

Mundane information

Demographics53% women47% men

33% age 25 to 3419% age 35 to 44

47% income $60k to over $100k(Edison Research 2010)

Misconceptions

Facebook

500 Million users

Twitter

106 Million users

2010 - Digital Surgeons

Very open

Easy to follow others

Short bits of information

Real-time updates

How is it different?

LinkedIn – Professional network, more business like, keep career profile current, expand contacts, share information, powerful searches, join groups, recommendations

Facebook – Back yard barbeque, more ”social”, personal updates, keep connected with family and friends

Business pages, groups used to promote a business or organization

Twitter – Big conference or chat room, stay current with your field and industry leaders, prospective clients, and others of interest you want to “follow”

Much easier to connect than on LinkedIn or Facebook

HOW IS IT DIFFERENT?

Brand awareness / get message out Connecting people, ideas, companies Build following fast Gather information quickly Completes the “Power Trio”

Why is it important?

LET’S START TWEETING!HTTP://TWITTER.COM/

Name Real name so people can find you Use a real, current photo of yourself -- be authentic

"Be yourself, everyone else is taken" - Oscar Wilde

Location Web

Company, Blog, LinkedIn URL, or personal website

Bio 160 chars or less What differentiates you, defines your brand Value proposition

SETTING UP YOUR PROFILE

TWITTER PROFILE

WHAT SHOULD I TWEET ABOUT?

You don’t have to say anything (or much) at first -- just observe

LISTEN… then, CONTRIBUTE, SHARE, ADD VALUE

Your brand / unique value proposition

Bring something to the table that separates you from the pack 15

SOCIAL MEDIA ETIQUETTE REVIEW

AVOIDNegative commentsPoliticsControversial topicsLas Vegas rule: What happens in social media stays online FOREVER!

Share, contribute, be an asset

Not a numbers game, “less is more”

Quality vs. Quantity16

SOCIAL MEDIA ETIQUETTE REVIEW

Same as in person

Think Thirds1/3 = industry related1/3 = about your field/company1/3 = about you / your company

Respond. Follow up. Build RELATIONSHIPS!

Listen! Learn! Engage! Share! Give back! 17

Review of Menu

Settings – Account

Home – Twitter Search window

Profile Messages Who To Follow

Timeline @Mentions Retweets Searches Lists

Profile – shows your tweetsTweets Favorites Following Followers Lists

(Favorite a tweet. Like a bookmark to a link) 18

REVIEW OF MENU – FIND PEOPLE

Messages – New Message

Who To Follow – Browse Interests

Business, News, Sports, Twitter, etc.

Find Friends

REVIEW OF MENU – FIND PEOPLE

AlisonDoyle DanSchawbel MegGuiseppi AnnemarieCross

KeithKeller NealSchaffer ChrisBrogan JayBaer

TimsStrategy MightyCasey WorkItRichmond

TwitterBusiness

twittersearch Mashable Richmondotcom RichmondJobNet

REVIEW OF MENU – LISTS

Create a List – What’s a List?NewsBusinessRichmond, Va PeopleIndustry

Follow Lists@DWestJr/social-media-marketing@DWestJr/job-career-life-coaches@CareerRocketeer/the-rocket-list @HeatherEColeman/social-media-specialists

@JobHuntOrg/job-search-experts

BASIC TERMS

Followers = same as connections on LinkedIn, or friends on Facebook

Tweet – What’s happening? Similar to FB Statusmax of 140 chars

Retweeting – Reposting someone else’s message

‘RT’ + ‘@’ + ‘twitter ID’ + original tweet

RT @DWestJr 5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers http://t.co/NXf4bhA #SocialMedia #Tips

Reply or @Mention someone @username + message directs a tweet at another person

causes your tweet to save in their @mentions tab followers can view the message as well

Example: Free Twitter 101 Workshop by @DWestJr Dec 2 10 am RSVP 804.273.6260 Employment Transition Center at Innsbrook

DM or Direct Message D username + message or Messages / New Message

Sends a person a private message

Example: D RichmondJobNet Thanks for your help! 23

HOW DO YOU “TALK” TO PEOPLE?

HOW DO YOU RETWEET?

Retweeting (Reposting someone else’s message)

‘RT’ + ‘@’ + ‘twitter ID’ + original tweet or retweet symbol / arrow menu

RT @DWestJr 5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers http://t.co/NXf4bhA #SocialMedia #Tips

HASHTAGS

#hashtags – (group tweets in a category; reach large audience)

#JobSearch#SocialMedia#BizTips#SMCRVA

Examples:

3 Simple Tips To Help You Get and Keep New Clients http://ht.ly/5Sxg2 #BizTips

How to Leverage Your Online Reputation in the Job Searchhttp://t.co/CbpzWLY #SocialMedia #Branding #JobSearch

HOW TO POST TO OTHER NETWORKS?

Post tweet to LinkedIn or Facebook –

#LI, #FB (#li or #fb) - upper or lower case

Tweet + #li or #fb at end of tweet

HOW DO I START A CHAT ROOM?

http://tweetchat.com View specific #tags & open dialog box to chatSign in, authorize app to access Twitter acctKey in #hashtag (name of chat) you want to start or join

You only have 140 chars to add value, use it wisely!

Las Vegas rule: “What happens in social media stays online FOREVER!”

Excessive self-promotion is frowned upon Tweet on a regular basis, but not too often Contribute to others, build “positive” brand Talk to people about THEIR interests, too Point out interesting things in your space, not just about you

Share -- don’t sell Don't be always pimping your stuff - could earn you rep as "spammer"

Best Practices

Use keywords to find job listings, references to specific organizations, topics, even references to your nameSearch window

Refine results = Advanced Search Words, phrase, hashtags

Hashtag example: #twitter, #rva, #biztips Plug in Words, People, Places

Near this place (zip code) Within this distance (miles/kilometers)

Saved Searches RichmondJobNet small business richmond social media richmond

TWITTER SEARCH

Used to shrink URL to avoid 140 char max

Tinyurl - http://tinyurl.com/ Use Custom alias (optional): to personalize a link Ex: http://tinyurl.com/dwestjr-ex1

bit.ly - https://bitly.com/ Has History feature that has date added, clicks, info with title of link, name of shortened URL

Hootsuite & TweetDeck - Has a ‘Send Later’ feature for posting tweets at specific times. (great feature)

THIRD PARTY TWITTER TOOLS –URL SHORTNERS

TinyUrl

bit.ly

THIRD PARTY TWITTER TOOLS –FIND MORE TO FOLLOW (WeFollow, JustTweetIt) Twellow -http://www.twellow.com/

Hootsuite, TweetDeck, Seesmic – Useful free twitter applications that organizes into separate columns: all friends (tweets of who you follow), your saved searches, mentions (@ replies to you), direct messages, even Facebook status updates http://hootsuite.com/http://tweetdeck.com/http://seesmic.com/

Third Party Twitter Tools

Third Party Twitter ToolsMobile Phone Apps

Twitterific - for Mac, iPad, iPhone

Tweetberry - for Blackberry

Twitter

TwitBird

Hootsuite & TweetDeckmanage Twitter, Facebook, LinkedIn feeds, tweet later

HOOTSUITE

TweetDeck

Job feeds – RichmondJobNet, inRichmond, RVA_jobs, tweetmyjobs

Make connections – comment, share valuable content, attract attention of recruiters, industry professionals

Examiner Articles – review for tips

3 sites to help in your job search: the social media 'power trio’

8 Tips For Creating A Social Networking Plan for your job search

HOW DOES IT HELP FINDING A JOB?

HOW DO I BEST USE TWITTER FOR FINDING A JOB?

Differentiate yourself – add value

Be a resource others will want to follow

Use Tools to find & follow companies, people in your industry / profession

Give back – you have to give in order to get

Create connections. Grow your network.

Follow best practices. 39

HOW DO I GET PEOPLE TO FOLLOW ME?

Start following

Add value

Share, share, share

Be a resource, not a salesperson

Recommend others40

Candace Nicolls - Ironworks recruiting manager

Be prepared -- use social media to research companies, hiring managers PRIOR to interview.

Keep online presence consistent across social media sites -- keep profiles current and accurate.

Be an asset, a problem solver -- help recruiters solve challenges, build relationships, and find ways to differentiate yourself from others. 41

What Employers are Saying

David Nour - Consultant, Professional Speaker, LinkedIn expert

Engage, listen, and interact. Share content, DON'T sell. Add value, avoid NEGATIVE comments.

Go beyond social media -- call contacts, follow-up, maintain relationships.

Optimize your profile with keywords that reflect the job description you are seeking

Specificity drives creativity -- give specific examples of your accomplishments to convey your value. Use SlideShare to showcase your talent, and presentations you have created to benefit others.

WHAT OTHERS ARE SAYING

BUILD RELATIONSHIPS -- this is key concept of social media

BUILD YOUR BRAND -- share valuable content

CONTENT is king -- share on a regular basis, but not too often

COMMUNICATE -- start a “digital dialogue” & connect with others

SHARE -- don’t SELL

GIVE BACK -- you have to give in order to get

BE A RESOURCE -- not a “salesperson”

Use TOOLS to mange social media better & SAVE TIME

AVOID Negative comments, politics, controversial topics Las Vegas rule: What happens in social media stays online FOREVER! 43

TAKEAWAYS

Job Sites and Career Experts on Twitter (by Alison Doyle)

150+ Experts on Twitter ALL Job Seekers MUST Follow (by Chris Perry)

Where to Find Your Job on Twitter (by Chris Perry)

8 tips for creating a social networking plan for your job search (by Daulton West)

Using Twitter for Career Networking (by Daulton West)

HOW TO: Find a Job on Twitter (by Sara Evans on Mashable)

Resources

Daulton West, Jr.

Social Media Strategist, Trainer, Coach, Twitter Specialist,

Online Writer / Blogger

Website: ASocialMediaChampion4U.comBlog posts: socialmediatodayOnline articles: Richmond Social Media Examiner

Twitter: @DWestJrLinkedIn: daultonwestjrFacebook: dwestjrFacebook: ASocialMediaChampion4U (Business page) Email: daultonw@gmail.com

CONTACT INFORMATION

twitter 101 how to get twitter to work for you

social media toengage

social network

twitter id

free twitter

twitter profile14

review of menu lists

career profile current

followers http

Technology

twitter 101+

twitter 101 : twitter for teachers

twitter 101