twitter 101 how to get twitter to work for you
DESCRIPTION
Presentation to Employment Transition Ctr (8/12/11) highlighting the benefits of using Twitter as a source for: - career/ business networking - information gathering- brand awareness / business building Twitter completes the "Power Trio" (LinkedIn, Facebook, Twitter) and can be used effectively with other social media sites for personal branding and growing a wide network.TRANSCRIPT
101 How to get twitter to work for you
Presented by: Daulton West - February 2012
@DWestJr
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Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.
Agenda Introduction What is Twitter? How is it different? Setting up your profile Social media etiquette Review of menu Basic terms Best practices Twitter search Tools Takeaways 2
COMMON SOCIAL MEDIA SITESSocial Media Revolution video
BlogsBlogs
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WHY TWITTER?
What’s happening?Real-time conversationBuild relationships quicklyComment / Inform / FeedbackBuild following fastJob searchDrive traffic
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Social network, micro-blogging siteBig conference or chat roomTweets – 140 characters max
Displayed on the author's profile pageDelivered to other users – followers
Best used as a source for Quickly following, conversing, sharingCareer / business networking Stay on top of trends, breaking newsBrand awareness / business building
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Mundane information
Demographics53% women47% men
33% age 25 to 3419% age 35 to 44
47% income $60k to over $100k(Edison Research 2010)
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Misconceptions
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500 Million users
106 Million users
2010 - Digital Surgeons
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Very open
Easy to follow others
Short bits of information
Real-time updates
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How is it different?
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© 2011 ASocialMediaChampion4U
LinkedIn – Professional network, more business like, keep career profile current, expand contacts, share information, powerful searches, join groups, recommendations
Facebook – Back yard barbeque, more ”social”, personal updates, keep connected with family and friends
Business pages, groups used to promote a business or organization
Twitter – Big conference or chat room, stay current with your field and industry leaders, prospective clients, and others of interest you want to “follow”
Much easier to connect than on LinkedIn or Facebook
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HOW IS IT DIFFERENT?
Brand awareness / get message out Connecting people, ideas, companies Build following fast Gather information quickly Completes the “Power Trio”
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Why is it important?
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LET’S START TWEETING!HTTP://TWITTER.COM/
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Name Real name so people can find you Use a real, current photo of yourself -- be authentic
"Be yourself, everyone else is taken" - Oscar Wilde
Location Web
Company, Blog, LinkedIn URL, or personal website
Bio 160 chars or less What differentiates you, defines your brand Value proposition
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SETTING UP YOUR PROFILE
TWITTER PROFILE
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WHAT SHOULD I TWEET ABOUT?
You don’t have to say anything (or much) at first -- just observe
LISTEN… then, CONTRIBUTE, SHARE, ADD VALUE
Your brand / unique value proposition
Bring something to the table that separates you from the pack 15
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SOCIAL MEDIA ETIQUETTE REVIEW
AVOIDNegative commentsPoliticsControversial topicsLas Vegas rule: What happens in social media stays online FOREVER!
Share, contribute, be an asset
Not a numbers game, “less is more”
Quality vs. Quantity16
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SOCIAL MEDIA ETIQUETTE REVIEW
Same as in person
Think Thirds1/3 = industry related1/3 = about your field/company1/3 = about you / your company
Respond. Follow up. Build RELATIONSHIPS!
Listen! Learn! Engage! Share! Give back! 17
Review of Menu
Settings – Account
Home – Twitter Search window
Profile Messages Who To Follow
Timeline @Mentions Retweets Searches Lists
Profile – shows your tweetsTweets Favorites Following Followers Lists
(Favorite a tweet. Like a bookmark to a link) 18
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© 2011 ASocialMediaChampion4U
REVIEW OF MENU – FIND PEOPLE
Messages – New Message
Who To Follow – Browse Interests
Business, News, Sports, Twitter, etc.
Find Friends
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REVIEW OF MENU – FIND PEOPLE
AlisonDoyle DanSchawbel MegGuiseppi AnnemarieCross
KeithKeller NealSchaffer ChrisBrogan JayBaer
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TimsStrategy MightyCasey WorkItRichmond
TwitterBusiness
twittersearch Mashable Richmondotcom RichmondJobNet
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REVIEW OF MENU – LISTS
Create a List – What’s a List?NewsBusinessRichmond, Va PeopleIndustry
Follow Lists@DWestJr/social-media-marketing@DWestJr/job-career-life-coaches@CareerRocketeer/the-rocket-list @HeatherEColeman/social-media-specialists
@JobHuntOrg/job-search-experts
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BASIC TERMS
Followers = same as connections on LinkedIn, or friends on Facebook
Tweet – What’s happening? Similar to FB Statusmax of 140 chars
Retweeting – Reposting someone else’s message
‘RT’ + ‘@’ + ‘twitter ID’ + original tweet
RT @DWestJr 5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers http://t.co/NXf4bhA #SocialMedia #Tips
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Reply or @Mention someone @username + message directs a tweet at another person
causes your tweet to save in their @mentions tab followers can view the message as well
Example: Free Twitter 101 Workshop by @DWestJr Dec 2 10 am RSVP 804.273.6260 Employment Transition Center at Innsbrook
DM or Direct Message D username + message or Messages / New Message
Sends a person a private message
Example: D RichmondJobNet Thanks for your help! 23
HOW DO YOU “TALK” TO PEOPLE?
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HOW DO YOU RETWEET?
Retweeting (Reposting someone else’s message)
‘RT’ + ‘@’ + ‘twitter ID’ + original tweet or retweet symbol / arrow menu
RT @DWestJr 5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers http://t.co/NXf4bhA #SocialMedia #Tips
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HASHTAGS
#hashtags – (group tweets in a category; reach large audience)
#JobSearch#SocialMedia#BizTips#SMCRVA
Examples:
3 Simple Tips To Help You Get and Keep New Clients http://ht.ly/5Sxg2 #BizTips
How to Leverage Your Online Reputation in the Job Searchhttp://t.co/CbpzWLY #SocialMedia #Branding #JobSearch
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HOW TO POST TO OTHER NETWORKS?
Post tweet to LinkedIn or Facebook –
#LI, #FB (#li or #fb) - upper or lower case
Tweet + #li or #fb at end of tweet
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HOW DO I START A CHAT ROOM?
http://tweetchat.com View specific #tags & open dialog box to chatSign in, authorize app to access Twitter acctKey in #hashtag (name of chat) you want to start or join
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You only have 140 chars to add value, use it wisely!
Las Vegas rule: “What happens in social media stays online FOREVER!”
Excessive self-promotion is frowned upon Tweet on a regular basis, but not too often Contribute to others, build “positive” brand Talk to people about THEIR interests, too Point out interesting things in your space, not just about you
Share -- don’t sell Don't be always pimping your stuff - could earn you rep as "spammer"
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Best Practices
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Use keywords to find job listings, references to specific organizations, topics, even references to your nameSearch window
Refine results = Advanced Search Words, phrase, hashtags
Hashtag example: #twitter, #rva, #biztips Plug in Words, People, Places
Near this place (zip code) Within this distance (miles/kilometers)
Saved Searches RichmondJobNet small business richmond social media richmond
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TWITTER SEARCH
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Used to shrink URL to avoid 140 char max
Tinyurl - http://tinyurl.com/ Use Custom alias (optional): to personalize a link Ex: http://tinyurl.com/dwestjr-ex1
bit.ly - https://bitly.com/ Has History feature that has date added, clicks, info with title of link, name of shortened URL
Hootsuite & TweetDeck - Has a ‘Send Later’ feature for posting tweets at specific times. (great feature)
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THIRD PARTY TWITTER TOOLS –URL SHORTNERS
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TinyUrl
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bit.ly
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© 2011 ASocialMediaChampion4U
THIRD PARTY TWITTER TOOLS –FIND MORE TO FOLLOW (WeFollow, JustTweetIt) Twellow -http://www.twellow.com/
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Hootsuite, TweetDeck, Seesmic – Useful free twitter applications that organizes into separate columns: all friends (tweets of who you follow), your saved searches, mentions (@ replies to you), direct messages, even Facebook status updates http://hootsuite.com/http://tweetdeck.com/http://seesmic.com/
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Third Party Twitter Tools
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Third Party Twitter ToolsMobile Phone Apps
Twitterific - for Mac, iPad, iPhone
Tweetberry - for Blackberry
TwitBird
Hootsuite & TweetDeckmanage Twitter, Facebook, LinkedIn feeds, tweet later
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HOOTSUITE
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TweetDeck
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Job feeds – RichmondJobNet, inRichmond, RVA_jobs, tweetmyjobs
Make connections – comment, share valuable content, attract attention of recruiters, industry professionals
Examiner Articles – review for tips
3 sites to help in your job search: the social media 'power trio’
8 Tips For Creating A Social Networking Plan for your job search
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HOW DOES IT HELP FINDING A JOB?
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HOW DO I BEST USE TWITTER FOR FINDING A JOB?
Differentiate yourself – add value
Be a resource others will want to follow
Use Tools to find & follow companies, people in your industry / profession
Give back – you have to give in order to get
Create connections. Grow your network.
Follow best practices. 39
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© 2011 ASocialMediaChampion4U
HOW DO I GET PEOPLE TO FOLLOW ME?
Start following
Add value
Share, share, share
Be a resource, not a salesperson
Recommend others40
Candace Nicolls - Ironworks recruiting manager
Be prepared -- use social media to research companies, hiring managers PRIOR to interview.
Keep online presence consistent across social media sites -- keep profiles current and accurate.
Be an asset, a problem solver -- help recruiters solve challenges, build relationships, and find ways to differentiate yourself from others. 41
What Employers are Saying
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David Nour - Consultant, Professional Speaker, LinkedIn expert
Engage, listen, and interact. Share content, DON'T sell. Add value, avoid NEGATIVE comments.
Go beyond social media -- call contacts, follow-up, maintain relationships.
Optimize your profile with keywords that reflect the job description you are seeking
Specificity drives creativity -- give specific examples of your accomplishments to convey your value. Use SlideShare to showcase your talent, and presentations you have created to benefit others.
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WHAT OTHERS ARE SAYING
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BUILD RELATIONSHIPS -- this is key concept of social media
BUILD YOUR BRAND -- share valuable content
CONTENT is king -- share on a regular basis, but not too often
COMMUNICATE -- start a “digital dialogue” & connect with others
SHARE -- don’t SELL
GIVE BACK -- you have to give in order to get
BE A RESOURCE -- not a “salesperson”
Use TOOLS to mange social media better & SAVE TIME
AVOID Negative comments, politics, controversial topics Las Vegas rule: What happens in social media stays online FOREVER! 43
TAKEAWAYS
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Job Sites and Career Experts on Twitter (by Alison Doyle)
150+ Experts on Twitter ALL Job Seekers MUST Follow (by Chris Perry)
Where to Find Your Job on Twitter (by Chris Perry)
8 tips for creating a social networking plan for your job search (by Daulton West)
Using Twitter for Career Networking (by Daulton West)
HOW TO: Find a Job on Twitter (by Sara Evans on Mashable)
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Resources
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Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.
Daulton West, Jr.
Social Media Strategist, Trainer, Coach, Twitter Specialist,
Online Writer / Blogger
Website: ASocialMediaChampion4U.comBlog posts: socialmediatodayOnline articles: Richmond Social Media Examiner
Twitter: @DWestJrLinkedIn: daultonwestjrFacebook: dwestjrFacebook: ASocialMediaChampion4U (Business page) Email: [email protected]
CONTACT INFORMATION
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