Twitter 101

We are 2.39 % of users

We contribute 2.63 % total tweets

(0.64% from Sydney – top 10 city)

We count for 1.8% of traffic

Twitter is the 12th most visited website in Australia

THIS IS AUSTRALIA

Source: Sysomos http://www.sysomos.com/insidetwitter/geography

> 50 MILLION TWEETS PER DAY GLOBALLY

10 BILLION TWEETS SENT BY MARCH 2010

When to use it

Customer service@bigpondteam@askseesmic

Promotion@Zappos@iSpyLevis

Broadcast@smhnews@sydtraffic_city

Celebrities@stephenfry

Personal/Networking@servantofchaos@ozdj

DellFollow Dell on Twitter

When to use it

Monitor mentionsMonitter

Interactive Chats/Back chats#eventprofs

Summary Tweet Chat

#adtechsf#smx

Search engineTwitter search

TV@abcqanda#masterchef #origin #melbournecup

#HASH TAGS CONNECT CONVERSATIONS

PREFIX A KEYWORD WITH # TO JOIN THE CONVERSATION

#SMX

#ADTECHSF

GET STARTEDYour first steps on Twitter

Secure a usernameUpload a profile image (stylised logo, photo, hero pic)

Write an introductory tweet (acknowledge if you’re in for a slow start)

Write a bio and link to a page with more information

For multiple search terms, put quotations around exact phrases

Search by location

Enter search query and hit enter

Save the search to your dashboard

Retweet interesting and relevant information

Start conversations

Follow other accounts

Share your information

Have some fun!

Mandi Bateson | Digital Director | @mab397