twitter 101

Why in the world do I want to know

‘What’s Happening?’

Twitter: It’s NOT just for kids

What do people do on Twitter?

One BIG Conversation It’s an ongoing conversation

Similar to Facebook status updates, but not really

NOT similar to Facebook where you post on others ‘wall(s)’

Have any interests or hobbies? World News

Latest News from industry or competitors

Hobbies: outdoors, fitness, cooking tips, event planning, photography…..you name it

Find other people with similar interests

Motivate others!

Why do companies tweet? Get the word out about your company

Strike up a conversation

Find people who LOVE your brand/company

Customer Service issues – you listen even when people don’t know you are

Positive PR – puts good will on your side during a crisis

Manage a crisis situation

“Pilot…you know, the gas station.”

We’ve got stuff to talk about!

What are people saying about Pilot?

Twitter lingo Tweet – 140 character message on Twitter

Twitter Username/Handle or Reply – if you see an “@” symbol, means you are referencing another Twitter user, like answering a question

More Twitter lingo Retweet – you see a tweet you like and share with

others.

Hashtag or “#” – a specific topic, makes it easy to find other tweets on same topic - #caseofthemondays#socialmedia or #smcknox

And still more Twitter lingo URL shortener – shortens any web address that you

want to include in a Tweet.

Bit.ly, Ow.ly, Tweetdeck has a built in shortener

Search – can search any phrase on Twitter, set up search columns on apps like Tweetdeck

Something to talk about

“But I don’t want people knowing everything about me” Now more than ever it’s important to be in charge of

your personal brand

You control what you say

Just use common sense

Have you Googled yourself lately?

On a scale of one to professional – Twitter is about a seven.

Tips to get started

Select a real/appropriate username

Upload a photo, short bio, and for the “website” question – put in your blog, personal website, LinkedIn profile, or Facebook profile. Don’t link to just your favorite website.

Tips to Get Started Use “Find People” to search for people

Pick from the “Suggested Users List”

Look at who your friends follow

Add to your Facebook or LinkedIn Profile

Talk to people and share things!

Popular Mobile Apps Twitter (company app)

Tweetdeck

Hootsuite

A few to follow@lynsaycaylor

@pilottravel

@flyingjtravel