twitter 101
DESCRIPTION
New to Twitter? Check out this step-by-step easy guide to help you take the plunge into Twitter.TRANSCRIPT
Why in the world do I want to know
‘What’s Happening?’
Twitter: It’s NOT just for kids
What do people do on Twitter?
One BIG Conversation It’s an ongoing conversation
Similar to Facebook status updates, but not really
NOT similar to Facebook where you post on others ‘wall(s)’
Have any interests or hobbies? World News
Latest News from industry or competitors
Hobbies: outdoors, fitness, cooking tips, event planning, photography…..you name it
Find other people with similar interests
Motivate others!
Why do companies tweet? Get the word out about your company
Strike up a conversation
Find people who LOVE your brand/company
Customer Service issues – you listen even when people don’t know you are
Positive PR – puts good will on your side during a crisis
Manage a crisis situation
“Pilot…you know, the gas station.”
We’ve got stuff to talk about!
What are people saying about Pilot?
Twitter lingo Tweet – 140 character message on Twitter
Twitter Username/Handle or Reply – if you see an “@” symbol, means you are referencing another Twitter user, like answering a question
More Twitter lingo Retweet – you see a tweet you like and share with
others.
Hashtag or “#” – a specific topic, makes it easy to find other tweets on same topic - #caseofthemondays#socialmedia or #smcknox
And still more Twitter lingo URL shortener – shortens any web address that you
want to include in a Tweet.
Bit.ly, Ow.ly, Tweetdeck has a built in shortener
Search – can search any phrase on Twitter, set up search columns on apps like Tweetdeck
Something to talk about
“But I don’t want people knowing everything about me” Now more than ever it’s important to be in charge of
your personal brand
You control what you say
Just use common sense
Have you Googled yourself lately?
On a scale of one to professional – Twitter is about a seven.
Tips to get started
Select a real/appropriate username
Upload a photo, short bio, and for the “website” question – put in your blog, personal website, LinkedIn profile, or Facebook profile. Don’t link to just your favorite website.
Tips to Get Started Use “Find People” to search for people
Pick from the “Suggested Users List”
Look at who your friends follow
Add to your Facebook or LinkedIn Profile
Talk to people and share things!
Popular Mobile Apps Twitter (company app)
Tweetdeck
Hootsuite
A few to follow@lynsaycaylor
@pilottravel
@flyingjtravel