trulia pro hyperclocal slideshare

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Fine Tune Your Hyper-Local Focus

with Trulia ProFrances Flynn Thorsen

Frances Flynn Thorsen

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What Is Hyper-Local?

Oak Creek

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Why advertise with Local Ads?• More than 5.5

million consumers• 72% plan to buy or

sell in next 12 months

• 70% don’t have agent

• 9 out of 10 are NOT on Realtor.com

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Benefits of Local Ads

• Hyper-local targeting – City and zip codes

• Exclusive ad space– Lock up local market– Lock out competition

• More for your money– Ads are LARGER than competing

services

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Benefits of Local Ads

• Simple, dynamic advertising– Easy to create– Designed to generate inquiries

• Link to anywhere– Link to listings on Trulia– Link to your personal web site

• EXCLUSIVE for Trulia Pros!

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Trulia Pro – 2 Products

Spotlight (standard)

Local Ad

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Trulia Local Ad

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Trulia Pro plan overview

Trulia Pro

Trulia Pro: Early adopters

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All Trulia Pro Plans: Benefits

1. Featured Listings– Your listing(s) on top of search results

2. Stats for sellers- ‘Client Listing Report’– Send a custom listing report to your

clients

3. Local Spotlight Ad– Your personal brand in front of

thousands of buyers and sellers

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Trulia Pro Starter: Benefits

• Control listing source for 1 listing• Enhanced property page• Featured in our Find-a-Pro

Directory

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Trulia Pro Plus: Benefits

1. Featured listings

2. Control listing source

3. Enhanced property page

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Trulia Pro Deluxe: Benefits

• Contact info on search page

• Dedicated account manager

• Virtual tours• Client Email Tracking

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Featuring your listings - Benefits

1. More exposure for your listings

2. More exposure for your personal brand

1. Go to My Listings2. Locate ‘Find your

listings on Trulia’ 3. Search4. Claim listings

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Find my listings

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Select Your Listing Source

1. Go to My Listings

2. Select ‘listing source’under Edit listing details

3. Select source link

4. Save!

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Understanding your stats

1.Understand the market and improve2.Share with your clients

How:3.Go to My Listings4.Weekly stats & total to date for each listing

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Client Listing Reports - Benefits

1.Individual listing reports2.Ability to personalize3.Up-to-date statistics4.On-demand access

How:5.Select the listing6.Enter client’s email7.Hit “Send”

1. Personal brand on search results page2. Greater exposure in areas that matter3. Brand yourself in your local area

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Local Spotlight Ad - Benefits

Overview:1.Where does it

appear?2.What do they

search for?3.How does it

happen?4.Purpose of ad?

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Local Spotlight Ad – How it works

1. Provide necessary information

2. Auto-preview ad3. Save!

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Build and Edit your Spotlight Ad

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Select your locations

1.Select & ‘Edit your geographic locations’2.Add city & state, zip or neighborhood3.Save!

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Completed Spotlight Ad

1.Modify ad at any time2.Add/remove locations (up to 20!)

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What Kind of Ads Work Best?

Advertising a ListingForeclosuresAuctionsLosing Your Home?Buyer AgentHistoric PropertiesHome & Neighborhood ToursOpen HouseVacant Land

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Track & Measure your Stats

1. Track views by location and dates

2. Modify locations at any time

3. Optimize your locations

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Plan Overview

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Trulia Pro – 2 Products

Spotlight (standard)

Local Ad

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Thank You!

Get one month FREE when you sign up for Trulia Pro.

FrancesThorsen@gmail.com

RealEstateSocialMediaPolicies.com