transmedia trends presentation for abril publishing, april 2012

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

• Who are the consumers?• Young consumers interested in new ways of

getting shows delivered to them.• Where do they want to consume their media?

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

DOES THIS MEAN THE END OF STORYTELLING AS WE KNOW IT?

TRANSMEDIA TRENDS

No.

TRANSMEDIA TRENDS

• What’s selling now?• Short form content that can be repurposed as• FILMS/International DVDs• TV shows• And long form TV shows that can be

repurposed…as long form TV shows.

TRANSMEDIA TRENDS

• Also, TIMELY content. • Something you can conceive, shoot, and edit

in one day.

TRANSMEDIA TRENDS

TRANSMEDIA TRENDS

BUT EVERY TIME YOU THINK YOU KNOW THE RULES…

THEY CHANGE YOUTUBE was sure it was all about 2 to 3

minute videos, about dramatic squirrels or a cute cat or some dude ranting in his robe.

Then along comes a 30 minute expensively shot and produced polemic about child soldiers in Africa, and…

TRANSMEDIA TRENDS

100 MILLION VIEWS IN LESS THAN A WEEK.

So much for the rules.

TRANSMEDIA TRENDS

• It used to be AUTHORITY told the audience how it was… • Now the audience is a REAL part of the conversation.

TRANSMEDIA TRENDS

When a newscaster talks about a story, the link can be there simultaneously

TRANSMEDIA TRENDS

• News can now be fact checked in real time• The audience can now participate in the story using

twitter, google hangouts, skype, etc.• References to articles are now available instantly

TRANSMEDIA TRENDS

• How can you exploit this brave new world?• Talent: Writing, directing, editing, animating,

acting, thinking.• Money: But not so much as it used to be.• Relationships: find the right outlet in the

multiverse of distribution possibilities.

TRANSMEDIA TRENDS

• MOST IMPORTANT, MAKE SOMETHING GREAT• To quote a cheesy American movie, your attitude

MUST always be “if we build it, they will come”.