traditional marketing is dead: how to use big data to build your digital strategy
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twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
Presentation by: Ross MorroneAugust 4, 2016
TRADITIONAL MARKETING IS DEAD: How to Use Big Data to Build Your Digital Strategy
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WHAT IS BIG DATA?Big data is a term that describes the large volume of data
– both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights
that lead to better decisions and strategic business moves.
source: sas.com
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twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
THE DIGITAL MARKETING FUNNEL
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ANALYTICS
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CURRENT SOCIAL MEDIA USERS
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twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
SNAPCHAT
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SNAPCHAT USER DATA
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twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
GOOGLE ANALYTICS
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
USER PERSONAS
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Gender:Female / 66% - PrimaryMale / 33% - Secondary
Age:18 - 24 / 45 - 54
Top Engaged Content Type:1. Photos2. Video
Post Content:Alumni success
GraduationPhotos
Location:YoungstownBoardmanAustintown
Device:Mobile
Gender:Male / 72% - Primary
Female / 28% - Secondary
Age:n/a
Top Engaged Content Type:1. Photos2. Video
Post Content:AthleticsArticlesEvents
Location:Ohio / 64%
PA / 9%
Device:Mobile
Gender:Male / 54% - Primary
Female / 45% - Secondary
Age:18 - 24
Top Engaged Content Type:Depends on traffic source and
page funnel pathway.
Post Content:Program research
Financial AidAdmissions
Location:YoungstownBoardmanAustintown
Device:Desktop: 74%Mobile: 27%
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DIGITAL MARKETING STRATEGY
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2016 SURVEY: MARKETING BUDGET ALLOCATIONS
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SHARE OF GLOBAL AD EXPENDITURES
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DIGITAL MARKETING STRATEGY
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twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
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