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twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com Presentation by: Ross Morrone August 4, 2016 TRADITIONAL MARKETING IS DEAD: How to Use Big Data to Build Your Digital Strategy

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Page 1: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Presentation by: Ross MorroneAugust 4, 2016

TRADITIONAL MARKETING IS DEAD: How to Use Big Data to Build Your Digital Strategy

Page 2: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

WHAT IS BIG DATA?Big data is a term that describes the large volume of data

– both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights

that lead to better decisions and strategic business moves.

source: sas.com

Page 3: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 4: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

THE DIGITAL MARKETING FUNNEL

Page 5: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

ANALYTICS

Page 6: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

CURRENT SOCIAL MEDIA USERS

Page 7: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

FACEBOOK

Page 8: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 9: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 10: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 11: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 12: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 13: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

TWITTER

Page 14: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 15: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 16: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 17: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

SNAPCHAT

Page 18: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

SNAPCHAT USER DATA

Page 19: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 20: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

GOOGLE ANALYTICS

Page 21: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 22: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 23: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 24: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 25: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Page 26: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

USER PERSONAS

Page 27: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

Gender:Female / 66% - PrimaryMale / 33% - Secondary

Age:18 - 24 / 45 - 54

Top Engaged Content Type:1. Photos2. Video

Post Content:Alumni success

GraduationPhotos

Location:YoungstownBoardmanAustintown

Device:Mobile

Gender:Male / 72% - Primary

Female / 28% - Secondary

Age:n/a

Top Engaged Content Type:1. Photos2. Video

Post Content:AthleticsArticlesEvents

Location:Ohio / 64%

PA / 9%

Device:Mobile

Gender:Male / 54% - Primary

Female / 45% - Secondary

Age:18 - 24

Top Engaged Content Type:Depends on traffic source and

page funnel pathway.

Post Content:Program research

Financial AidAdmissions

Location:YoungstownBoardmanAustintown

Device:Desktop: 74%Mobile: 27%

Page 28: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

DIGITAL MARKETING STRATEGY

Page 29: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

2016 SURVEY: MARKETING BUDGET ALLOCATIONS

Page 30: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

SHARE OF GLOBAL AD EXPENDITURES

Page 31: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

DIGITAL MARKETING STRATEGY

DIG

ITA

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Page 32: Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com


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