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Master Introduction Day

Track Meeting

Persuasive Communication

Welcome

August 31, 2017 13.00 – 14.00

Well begun is half done

Aristotle

Episode 1 Mastering the Master Program

• Introduction to PersCom

• PersCom Courses

• Switching to RM

Episode 2 Preparing for the PersCom Afterlife

– MAA: Marketing Association Amsterdam

– SWOCC

Episode 3 The Persuasive Communication Afterlife

Getting you on track

Introduction to PersCom

Episode 1 Mastering the Master Program

• Communication not only aims to inform or entertain, but also to persuade people to think, feel, or act in a certain way – to elicit a desired response from its receiver(s) or to change a behavior

• Think of advertising, entertainment education, health campaigns, product placement, marketing viral, brands, sponsoring, public service announcements, customer media, leaflets at schools, …

Media & Message Strategies in Marketing & Health Communication

www.perscom.nl

PersCom courses

• Health Communication

• Marketing Communication

• Electives

• Thesis

Episode 1 Mastering the Master Program

PersCom in the Master

Required courses Basic of the track 2 * 12 EC

Methods 6 EC

Electives 2 * 6 EC

Thesis 18 EC

Thesis: Selection of theme, matching with supervisor

8 weeks 8 weeks 4 weeks 8 weeks 8 weeks 4 weeks

COMMUNICATIONS BETWEEN ADVERTISERS AND CONSUMERS AND THEIR CONSEQUENCES

Marketing Communication Ewa Maslowska

Hilde Voorveld

Anne-Kranzbühler

Ewa Masłowska

Stefan Bernritter

Stephan Winter

Four parts

A

Setting the scene

B

The consumer

C The campaigns

D The interactions

Literature

HOW CAN PERSUASIVE COMMUNICATION BE USED TO UNDERSTAND AND CHANGE HEALTH-RELATED

BEHAVIOUR?

Health Communication Julia van Weert

Gert-Jan de Bruijn

S1

Julia van Weert

S1

Barbara Schouten

S1

Nynke van der Laan

S1

Fam te Poel

S2

Stephanie Welten

S2

Gert-Jan de Bruijn

S2

Four phases 1. Theoretical phase I

Four phases 1. Theoretical phase I 2. Assignment phase I

Four phases 1. Theoretical phase I 2. Assignment phase I

Four phases 1. Theoretical phase I 2. Assignment phase I 3. Theoretical phase II

Four phases 1. Theoretical phase I 2. Assignment phase I 3. Theoretical phase II 4. Assignment phase II

+ One expert lecture on systematic interven- tion development + One guest lecture on tailored communication

Health Communication Marketing Communication

September 2017

Exam - 21-9: Assignment A

Assignment - -

October 2017

Exam 02-10: Theory Block I -

Assignment - 19-10: Individual assignment B

November 2017

Exam - -

Assignment 20-11: Hand in Final IRP 24-11: Group assignment C

December 2017

Exam 04-12: Theory Block II -

Assignment 15-12: Hand in Final Campaign Paper 21-12: Individual assignment D

Deadlines*

*Schedule may be subject to changes.

Electives Eva van Reijmersdal

Examples of elective course choices*

• Brand Communication • Brands in Social Media • Corporate Communication

and Hypermodernity • Corporate Social

Responsibility (CSR) Communication

• Digital Media Lifestyles • Digital Analytics • How Journalism saves the

World

• Media Strategies • Organisations on the Web • Organisational Behaviour and

Communication • Persuasion and Resistance • Persuasive Design in a Digital

Era • Political Marketing • Public Relations, Media and

Public

* Please note: elective offerings are subject to change each year!

How do I choose an elective?

• The course registration for Semester 2 (2017/2018) will take place in December

• Extensive information about the electives is offered in the course catalogue

• There will be an elective information event in November

where lecturers provide all details on the content of their courses.

Last but not least…

• Keep yourself informed by reading up on the course registration instructions, which will appear online in.

• Please note: registering for the electives is on a first come, first serve basis.

Where it all Ends…. ...and begins

Writing your thesis

• Phase I: thesis prep groups

• RMTT: methods course applied to thesis

• Phase II: final thesis proposal

• Phase III: Research and thesis

Semester 1 Semester 2

Block 1 Block 2 Block 3 Block 1 Block 2 Block 3

Specialisation Seminar Research

Methods

Tailored to the

Thesis

Elective Thesis Phase III: Data Gathering

& Writing Thesis Specialisation seminar Elective

Thesis Phase I: thesis

preparation groups

Thesis Phase

II: Final Thesis

Proposal

Switch to the RM – Susan Vermeer

Episode 1 Mastering the Master Program

Switch to the Research Master (RM)?

Susan Vermeer (23 years old);

BSc in Communication- and Information Sciences;

After your specialization seminars…

Switch to the Research Master’s programme:

Combining theoretical courses with a thorough training in

conducting research.

Three common RM misconceptions:

With a RM-degree you can

only work at the University

You either choose one of the

Master tracks OR the RM

In the RM you are mostly

doing sums

What does the RM program look like?

Program (2 year):

30 EC Theoretical courses

12 EC ABC Theory

6 EC ASCoR Participation

54 EC Method courses

18 EC Thesis

Method courses (60 EC) e.g.

- Dynamic Data Analysis

- Big Data and Automated Content

Analysis

- Advanced Network Analysis

- Research Internship

etc. etc.

Why switch to the RM?

“Distinguish” yourself from other communication-students;

Flexible choice of courses based on interests;

Work with great ASCoR researchers;

Interesting connections and opportunities;

A year prolongation of your student life!

Questions or doubts? Please don’t hesitate to contact me:

s.a.m.vermeer@student.uva.nl

Episode 2 Preparing for the PersCom Afterlife SWOCC – Renée van Vliet Marketing Association Amsterdam – Jolijn de Ridder

Renée van Vliet Bureau SWOCC

SWOCC?

Brug tussen wetenschap en praktijk

Onderzoek over communicatie en marketing

Bijeenkomsten

Online content

Wie zijn bij ons aangesloten?

Waarom vertel ik dit aan jullie?

Omdat je SWOCC goed kunt ‘gebruiken’ tijdens je

studie!

Leen onze boekjes

Kom naar bijeenkomsten

Blijf up-to-date over nieuw onderzoek

SWOCC Symposium & SWOCC scriptieprijs €1000

Een aantal voorbeelden

Health Communication Boekje 61: De jonge consument

Marketing Communication Boekje 57: Eye-catching

Persuasion & Resistance Boekje 56: De gewapende Consument

Brands & Organizations in Social Media Boekje 69: Webcare: van experimenteren naar

professionaliseren

Mediastrategies Boekje 71: Mediaorkestratie

English!

and more will follow soon…

Hoe kun je ons vinden?

REC - C9.00

www.swocc.nl

info@swocc.nl

SWOCC (facebook.com/swoccnl)

@SWOCCNL

SWOCC

We’re now on Facebook!

Dus like onze pagina & blijf op de hoogte van al

onze boekjes, events en het nieuwste

onderzoek!

Last-but-not-least

We zoeken een student-assistent!

Wil je een fijn salaris, werken in een

academische omgeving en direct contact

zowel onderzoekers als met het werkveld?

Spreek mij dan zo even aan of mail naar

info@swocc.nl

MAA Members

Business World

Universities of Amsterdam

Marketing

Communication

Management

Consultancy

www.ma-amsterdam.nl | facebook.nl/maamsterdam

Become member & Get ready for your career!

Trainings & Workshops

Recruitment Events

Consultancy Cases

Inhouse Days

Career Beyond Borders

Social Activities

Upcoming Events

Open Monthly Drinks!

Amsterdam Marketing Event

Inhouseday GroupM

Amsterdam Commercial Night

13 sep 12 okt 1 nov 30 nov

Become member & Get ready for your career!

JOIN A COMMITTEE!

Gain practical experience

Improve professional skills

Expand your network

WE’RE HIRING

International Research Project

Amsterdam Commercial Night

Training and Development

Find out more at our website : www.ma-amsterdam.nl

Become member & Get ready for your career!

Episode 3 The Persuasive Communication Afterlife Laurence Janssen - RTL

Ω Laurence Janssen Creative Strategist

@

OWNED & OPERATED

INFLUENCER NETWORK

ADVERTISING

T

V

ONLINE

CONTENT

“Know who consumes what kind of media

define the story to be told

on the fitting media platforms

in an effective tone of voice

conveyed by trustworthy sources.”

BUSINESS SENSE

RESEARCH CREATIVITY

OP SOLUTI

ON

Turn theory into practice a.s.a.p.

TIPS

Research, Reflect, Adapt

Start-ups are awesome but stressful

Take internships at companies where they invest

into your skills not inundate you with work

Build a skillset that you are passionate about

Always keep learning & improving

Laurence Janssen

laurence.janssen@rtl.nl

06-53308425

Have Fun While Doing It!