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Post on 06-May-2015
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
Eva Kaniastyredpillux.com@kaniasty
The Strategic UX Triangle: Chasing the dream of Embedded UX
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
EXISTING MODELS
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
METHOD-FOCUSED MODELS
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
PROCESS-FOCUSED
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
BUSINESS-FOCUSED MODELS
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
STRATEGIC UX
WHAT?
HOW?
WHY?
Business
ProcessMet
hods
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
IDEAL VISION
APPROACH
IDENTIFYING PROBLEMS
GOALS | BEST PRACTICES
LISTENING TO THE ORGANIZATION
TACTICSCONSISTENT WITH ORGANIZATIONAL CULTURE
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
STARTUP
FINANCIAL SERVICES CONNECTION
GROWING
ESTABLISHED
AGENCY
SIZEHISTORY REGULATIONSCOMPLEXITY OF THE SYSTEMORGANIZATIONAL CULTURE
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
Business
ProcessMet
hods
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“We do discount UX. I showed it to coworkers and they liked it.
“You can’t get valid data from only 8 users. Marketing already did focus groups anyway.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
ESTABLISHED /AGENCY
STARTUP / AGENCY
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓We agree on issues of methodology and research validity.
Methods Strategy Checklist
VALIDITY
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“We spent all this money on our lab. Let’s usability test it!
“We have 3 people wireframing out every
project.User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
GROWING /MATURE
GROWING
/AGENC
Y
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓We agree on issues of methodology and research validity.
✓We draw from a range methods, choosing the right solution for the problem at hand.
Methods Strategy Checklist
VALIDITY
TOOLBOX
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“We do UX. We just hired 2 UX developers.
“Our UX person is great. She tells us exactly what to do.User Experience Strategy Overview, Eva Kaniasty/Red
Pill UX
STARTUP GROWING
GROWINGAGENCY
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓ We agree on issues of methodology and research validity.
✓ We draw from a range of methods, choosing the right solution for problem at hand.
✓Our staff has the expertise required to deliver rigorous and high quality work.
Methods Strategy Checklist
PEOPLE
TOOLBOX
VALIDITY
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
TACTICS FOR THE RIGHT METHODOLOGY
DISCOUNT OR FORMAL?
SHOW OR TELL?
OUTSOURCE OR TRAIN?
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
Business
ProcessMet
hods
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“Dev already started. Can you do a UX phase in the next 2 weeks?
“Sales and marketing do their own landing page & widget design.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
STARTUP GROWING
GROWINGESTABLISHE
D
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Our project plans allocate time for a UX phase.
Process Strategy Checklist
TIME
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“I ’m pretty sure we did user profiles last year.
“I can’t be there, but I ’ll watch the testing videos.
“Just email me a copy of the report.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
GROWINGESTABLISHED
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Our project plans allocate time for a UX phase.
✓User perspective is represented and known.
Process Strategy Checklist
USERS
TIME
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“We ran 5 user tests: we just haven’t implement the results yet.
“Great brainstorm everyone. Too bad we can’t use your ideas this time.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
GROWINGESTABLISHED
GROWINGESTABLISHED
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Our project plans allocate time for a UX phase.
✓User perspective is represented and known.
✓Ideas generated through the UX design process are acted upon.
Process Strategy Checklist
IMPACT
TIME
USERS
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“The launch is delayed, so there is no time for usability testing.
“We have to move on to the next project before we can do v.2.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
GROWINGESTABLISHED
GROWINGESTABLISHED
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Project plans include a UX phase.
✓User perspective is represented and known.
✓ Ideas generated through the UX design process are acted upon.
✓Evaluation and iteration happens.
Process Strategy Checklist
LEARNING
TIME
USERS
IMPACT
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
TACTICS FOR THE RIGHT PROCESS
USER-CENTERED OR LEAN UX?
LIVE USERS OR PERSONAS?
COLLABORATE OR DEMONSTRATE?
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
Business
ProcessMet
hods
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“We’re Agile, so we don’t do research.
“We don’t use the usability lab that
much. “We rolled it back due to internal pushback.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
STARTUP GROWING
ESTABLISHED
ESTABLISHED
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Executive & stakeholder support is strong.
Business Strategy Checklist
BUY-IN
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“UX costs too much, and the business is doing
fine as is.
“The CIO thinks personas are a waste of time money.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
ESTABLISHED
GROWINGESTABLISHED
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Executive and stakeholder support is strong.
✓UX budgets are stable and non-negotiable.
Business Strategy Checklist
MONEY
BUY-IN
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“The beta testers seem to like the new design.
“I think the project went well. The stakeholders seem happy.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
ANY STAGE
ANY STAGE
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Executive and stakeholder support is strong.
✓UX budgets are stable and non-negotiable.
✓Metrics and benchmarks are defined. Results are measured.
Business Strategy Checklist
METRICS
BUY-IN
MONEY
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“The VP of sales has made a list of features.
“These users just didn’t get it!
“I think we should move this button to the left.
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
ESTABLISHED
GROWINGESTABLISHE
D
ANY STAGE
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Executive and stakeholder support is strong.
✓UX budgets are stable and non-negotiable.
✓Metrics and benchmarks are defined. Results are measured.
✓Evidence-based decisions are the norm.
Business Strategy Checklist
EVIDENCE
BUY-IN
MONEY
METRICS
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
ENGAGE OR EXCLUDE?
SMALL TEAMS OR LARGE?
FOCUS OR TRIANGULATE?
TACTICS FOR THE RIGHT BUSINESS STRATEGY
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Business Goals, Req. & Vision
✓Project Goals & Metrics
✓Project/Stakeholder Ecology
✓Research Methodology
✓User Modeling & Requirements
✓Design Methodology
✓Project Road Map
✓Evaluation & Iteration
STRATEGIC PLANNING
BUSINESS
METHODS
PROCESS
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
STRATEGIC UX
Business
ProcessMet
hods
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User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓ We agree on issues of methodology and research validity.
✓ We draw from a range of methods, choosing the right solution for problem at hand.
✓ Our staff has the expertise required to deliver rigorous and high quality work.
Methods Strategy Checklist
PEOPLE
TOOLBOX
VALIDITY
40
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Project plans include a UX phase.
✓User perspective is represented and known.
✓ Ideas generated through the UX design process have visible impact.
✓Evaluation and iteration happens.
Process Strategy Checklist
LEARNING
TIME
USERS
IMPACT
41
User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
✓Executive and stakeholder support is strong.
✓UX budgets are stable and non-negotiable.
✓Metrics and benchmarks are defined. Results are measured.
✓Evidence-based decisions are the norm.
Business Strategy Checklist
EVIDENCE
BUY-IN
MONEY
METRICS
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