total field model: creating meaningful interactions and memorable experiences

The  Total  Field  Model  enhances  impact  at  exhibi4ons  and  events  

Total  Field  =  Interac4vity  Interac4vity  triggers  curiousity.  It  a=racts.  

Par4cipa4ng  in  an  experience  helps  remembering  it.  Even  a@er  a  few  days.    

Being seduced to interact Get rewarded And share the experience

Total  Field  Model  for:  

   Marke4ngmanagers:  -­‐>  for  engaging  visitors  

   Narrowcasters:      -­‐>  messaging  with  impact  

   Exhibi4on  makers:      -­‐>    crea4ng  effec4ve  booths  

   Adver4sing  agencies:  -­‐>  a  different  campaign  approach  

Why  you  should  use  Total  Field     For  seKng  goals  for  the  exhibi4on     For  discussing  brand  messaging     For  crea4ng  an  astonishing  product  

Total  Field  Model  4  T’s  help  with  briefing  and  seKng  goals  for  the  exhibi4on  

Terrain  Ques4ons  that  help  you  use  the  loca4on  and  the  culture  of  

the  surroundings  where  the  interac4on  takes  place.  

Transforma4on  Ques4ons  that  determine  the  character  the  par4cipant  

becomes  during  the  interac4on.    

Time  Ques4ons  about  the  stages  the  par4cipant  goes  through  

during  the  interac4on.  

Traces  

Ques4ons  regarding  what  the  par4cipant  should  

remember    a@er  the  interac4on.  

So  if  you  are  willing  to  increase  your  brand’s  engagement,    

consider  interac4ng  with  your  customers.  

Interested  to  learn  more?  Read  the  full  whitepaper  here.  

Visit  our  website:  h=p://urbaninterac4ves.com/  

Or  call  us  :  (+31)(0)70-­‐7854233