total field model: creating meaningful interactions and memorable experiences
DESCRIPTION
Uit wetenschappelijke inzichten blijkt dat de boodschap die een adverteerder overbrengt met een interactieve installatie zelfs dagen na de belevenis makkelijk reproduceerbaar is bij de deelnemers. Steeds meer bedrijven overwegen dan ook een interactieve installatie voor op bijvoorbeeld hun beursstand. Echter weten zij vaak niet precies hoe zij dit moeten vormgeven. Daarom heeft Urban Interactives het Total Field model ontwikkeld.TRANSCRIPT
The Total Field Model enhances impact at exhibi4ons and events
Total Field = Interac4vity Interac4vity triggers curiousity. It a=racts.
Par4cipa4ng in an experience helps remembering it. Even a@er a few days.
Being seduced to interact Get rewarded And share the experience
Total Field Model for:
Marke4ngmanagers: -‐> for engaging visitors
Narrowcasters: -‐> messaging with impact
Exhibi4on makers: -‐> crea4ng effec4ve booths
Adver4sing agencies: -‐> a different campaign approach
Why you should use Total Field For seKng goals for the exhibi4on For discussing brand messaging For crea4ng an astonishing product
Total Field Model 4 T’s help with briefing and seKng goals for the exhibi4on
Terrain Ques4ons that help you use the loca4on and the culture of
the surroundings where the interac4on takes place.
Transforma4on Ques4ons that determine the character the par4cipant
becomes during the interac4on.
Time Ques4ons about the stages the par4cipant goes through
during the interac4on.
Traces
Ques4ons regarding what the par4cipant should
remember a@er the interac4on.
So if you are willing to increase your brand’s engagement,
consider interac4ng with your customers.
Interested to learn more? Read the full whitepaper here.
Visit our website: h=p://urbaninterac4ves.com/
Or call us : (+31)(0)70-‐7854233