top 10 strategies for marketing your business on linkedin
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The Top 10 Strategies For Marketing
Your Business On
www.losangeleswebstrategies.com
Agenda:
Why you need to pay attention to LinkedIn
How to use LinkedIn to grow your business
Key Takeaways and audience questions
Why you need to be paying attention to LinkedIn
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Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
Why you need to be paying attention to LinkedIn
Professional Image
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Openness to create professional contacts/new
relationships
Why you need to be paying attention to LinkedIn
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Online Visibility/Website Traffic
In search (Google) LinkedIn has authority
Piggyback on LinkedIn’s email updates
Why you need to be paying attention to LinkedIn
The Top
Strategies www.losangeleswebstrategies.com
The Top 10 strategies - 01
Get A Company Page On LinkedIn
How are company pages different from personal
profiles?
The Top 10 strategies - 01
How are company pages different from personal
profiles?
The Top 10 strategies - 01
What is a company page:
1Site Navigation
2Site Image
3Company Posts
4
Friends & Colleagues
The Top 10 strategies - 01
Why do you need one? Tell your company’s story
Highlight your products and servicesEngage with followers
Share career opportunities
The Top 10 strategies - 01
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Make Sure Your Profiles are Complete & Optimized
The Top 10 strategies - 02
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Make sure your personal profile is complete!
The Top 10 strategies - 02
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Tips for optimizing your profileStrong headline
Professional picture
Publish content of your own
Use keywords you want to identify with
The Top 10 strategies - 02
Connect with as many people as possible
Post Regular Updates
The Top 10 strategies - 03
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Benefits of posting regularlyAppear in LinkedIn Network UpdatesStay top of mind
Position as a source of good info
Others take notice and connect
The Top 10 strategies - 03
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Post regular updates
The Top 10 strategies - 03
Post regular updates
The Top 10 strategies - 03
What kind of content to share?Articles you’ve written
Company news
Industry news
Events, meetings, webinars, etc.
The Top 10 strategies - 03
Tips for updatingAdd the LinkedIn share button to browserPublish on your website, then shareInclude a catchy image
Include keywords
The Top 10 strategies - 03
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Make LOTS Of Connections
The Top 10 strategies - 04
It’s a SOCIAL Network!
The Top 10 strategies - 04
It’s a SOCIAL Network!
The Top 10 strategies - 04
Tips for adding connectionsMake it a daily routine
Collect business cards from everyoneConnect with everyone you’ve worked withHave all employees build LinkedIn profiles and connect
The Top 10 strategies - 04
Accept all connection invites
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Promote Your Page
With Your OtherWeb Properties
The Top 10 strategies - 05
Post your page URL on your:Website
Blog
Business Card
Email Signature
Other Social Networks
The Top 10 strategies - 05
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Get Recommendations From Happy
Customers/Vendors/Employees
The Top 10 strategies - 06
The Top 10 strategies - 06
Company/product recommendations
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The Top 10 strategies - 06
Personal recommendations
Tips for getting recommendationsDo great work!
Don’t force it
Recommend others
The Top 10 strategies - 06
Build great products!
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Advertise
The Top 10 strategies - 07
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Benefits
Simple and fast
Great targeting
Huge exposure to otherwise hard to reach people
Affordable
The Top 10 strategies – 07
Where?
The Top 10 strategies – 07
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Examples
The Top 10 strategies – 07
Targeting
Title
Company
Location
Groups
The Top 10 strategies – Bonus 07
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Advertising Strategies
Always split-test your ads
Get really targeted
Test totally different images
Test different ad formats (video!)
The Top 10 strategies – Bonus 07
Participate In Groups
The Top 10 strategies - 08
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Why groups?
Collections of people by interest, industry, etc.
Great place to make connections
Great place to find your target audience
Demonstrate your expertise
The Top 10 strategies – 08
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The Top 10 strategies - 08
Group tips
Connect with the people in the groupAnswer questions
Start thoughtful discussions
Don’t spam!
The Top 10 strategies – 08
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Create Your Own Group
The Top 10 strategies - 09
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Benefits
Show your expertise
Demonstrate leadership
The Top 10 strategies - 09
Control over conversation
Message your group members
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Tips3
12
Your name is important!
Create a group for the audience you are
targeting
Design the group logo to fit.
1
2
3
The Top 10 strategies - 09
Use IntroductionsAnd InMail To
Reach Out To People
The Top 10 strategies - 10
InMail
The Top 10 strategies - 10
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Introductions
The Top 10 strategies - 10
Key Takeaways
Key Takeaways
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Case Study: James Filbird
Case Study
• Built $5 million business through efforts on LinkedIn
• Completed profile• Joined 50 groups• One hour weekly
participating in groups• Sent connections to
group members• Asked for phone callwww.losangeleswebstrategies.com
LinkedIn is an easy and cost effective way to…
Expand your reach
Brand yourself and your company
Engage your prospects and customers
Network with key influencers in your industry
Summary
Be STRATEGICin your use of
LinkedIn and you’ll have GREAT results!
Summary
www.losangeleswebstrategies.com
Questions?QUESTIONS?
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
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