top 10 strategies for marketing your business on linkedin

The Top 10 Strategies For Marketing

Your Business On

www.losangeleswebstrategies.com

Agenda:

Why you need to pay attention to LinkedIn

How to use LinkedIn to grow your business

Key Takeaways and audience questions

Why you need to be paying attention to LinkedIn



Professional Image


Openness to create professional contacts/new

relationships



Online Visibility/Website Traffic

In search (Google) LinkedIn has authority

Piggyback on LinkedIn’s email updates


The Top

Strategies www.losangeleswebstrategies.com

The Top 10 strategies - 01

Get A Company Page On LinkedIn

How are company pages different from personal

profiles?


What is a company page:

1Site Navigation

2Site Image

3Company Posts

4

Friends & Colleagues


Why do you need one? Tell your company’s story

Highlight your products and servicesEngage with followers

Share career opportunities



Make Sure Your Profiles are Complete & Optimized



Make sure your personal profile is complete!



Tips for optimizing your profileStrong headline

Professional picture

Publish content of your own

Use keywords you want to identify with


Connect with as many people as possible

Post Regular Updates



Benefits of posting regularlyAppear in LinkedIn Network UpdatesStay top of mind

Position as a source of good info

Others take notice and connect



Post regular updates


What kind of content to share?Articles you’ve written

Company news

Industry news

Events, meetings, webinars, etc.


Tips for updatingAdd the LinkedIn share button to browserPublish on your website, then shareInclude a catchy image

Include keywords



Make LOTS Of Connections


It’s a SOCIAL Network!


Tips for adding connectionsMake it a daily routine

Collect business cards from everyoneConnect with everyone you’ve worked withHave all employees build LinkedIn profiles and connect


Accept all connection invites


Promote Your Page

With Your OtherWeb Properties


Post your page URL on your:Website

Blog

Business Card

Email Signature

Other Social Networks



Get Recommendations From Happy

Customers/Vendors/Employees



Company/product recommendations



Personal recommendations

Tips for getting recommendationsDo great work!

Don’t force it

Recommend others


Build great products!


Advertise



Benefits

Simple and fast

Great targeting

Huge exposure to otherwise hard to reach people

Affordable

The Top 10 strategies – 07

Where?



Examples


Targeting

Title

Company

Location

Groups

The Top 10 strategies – Bonus 07


Advertising Strategies

Always split-test your ads

Get really targeted

Test totally different images

Test different ad formats (video!)

The Top 10 strategies – Bonus 07

Participate In Groups



Why groups?

Collections of people by interest, industry, etc.

Great place to make connections

Great place to find your target audience

Demonstrate your expertise



Group tips

Connect with the people in the groupAnswer questions

Start thoughtful discussions

Don’t spam!



Create Your Own Group



Benefits

Show your expertise

Demonstrate leadership


Control over conversation

Message your group members


Tips3

12

Your name is important!

Create a group for the audience you are

targeting

Design the group logo to fit.

1

2

3


Use IntroductionsAnd InMail To

Reach Out To People


InMail



Introductions


Key Takeaways

Key Takeaways


Case Study: James Filbird

Case Study

• Built $5 million business through efforts on LinkedIn

• Completed profile• Joined 50 groups• One hour weekly

participating in groups• Sent connections to

group members• Asked for phone callwww.losangeleswebstrategies.com

LinkedIn is an easy and cost effective way to…

Expand your reach

Brand yourself and your company

Engage your prospects and customers

Network with key influencers in your industry

Summary

Be STRATEGICin your use of

LinkedIn and you’ll have GREAT results!

Summary


Questions?QUESTIONS?

We’d love to help.

• Just get in touch!


(213) 607-9100

top 10 strategies for marketing your business on linkedin

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