todayʼs journey · any purpose related to licensed real estate activity. virginia technology...

Engage

Entice

Evolve

! Matthew Rathbun, Broker ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS

Leading Today’s Brokerage

Trends

Today’s Journey

Technologies

Techniques

Troubles

Trends

Microsoft | Vision

Letting Go Is Hard To Do...

No More MLS Books

Everything Is Online

Telling ‘em Doesn’t CountYou Have to Show ‘em?Technology

Engagementmarketing

Clients

Real Estate

Video

Get InDon’t

WayThe Agents

Green’ing The Process

Visual Staging

What Is Your Greatest

Challenge in Recruiting?

“You Can Work From Your Goals or My Standards - Whichever Is

Higher”

Aptitude is more desirable than

Attitude

Building A

Tribe

Tech-Fatigue

86%of real estate buyers search from a mobile device before speaking to an agent

Mobile Payments

• Escrow • Rent • Credit Check • Home Inspections

The Goodlife Team

Technologies

MobileTechnologies

1Password

ArcGIS

CamScanner

DocUSign Ink

Evernote

Keynote

LogMeIn

MagicPlan

Sitegeist

Slydial

RealAlert

Make Sure You’re Mobile Ready

www.HowToGoMo.com

HouseLogic.com

RealtorPropertyResourcewww.NARRPR.com

LifeStyle Marketing

Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.

...or That?

Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale.

Re-Think Property DescriptionsThis?

Search Stats 2012 MRIS MLSItem Searched Times Per Day

Schools 100,203Rooms 10,687Amenities 13,083Appliances 14,306Transportation 18,850Exterior Features 20,247Community Rules 29,828Square Footage / Living 38,052Cooling Systems 38,052Current Financing 46,326Basement Type 49,488Parking 55,241Property Condition 64,298

The Cloud

Zopim.com

EasyEmerge.com

Let’s Interview Online

�44

Troubles

�46

John  Smith,  REALTOR®

ME!

When The Internet Goes Ugly

United Breaks Guitars

$3,500 guitar suffered $1,500 in damages because of the ground crew’s mishandling

According to the Times of London, "...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a

mid-flight stall, and it plunged by 10%, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement

guitars."

Launches www.Gripevine.com in February 2012

Yelp and You

Yelp and You

Yelp and You

Client Ratings

Social Clients In A Mobile Minute

Think Differently

Techniques

Virginia Code 18VAC135-20-190 !

“Advertising” means all forms of representation, promotion and solicitation disseminated in any manner and by any means of communication to consumers for

any purpose related to licensed real estate activity.

Virginia Technology Defined

Disclosures Required: 1. Firm’s name, city and state of office 2. Licensee’s Name 3. License Status 4. Jurisdiction(s) Licensed

Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails.

!Brokerage Name and address must appear on all

webpages in the first viewable section. !

Both must disclose all the locations in which they hold a license.

!Actual status of listings must be show

Virginia Code 18VAC135-20-190 !

All On-line Listings must be kept current and consistent as follows:

! Ads must be consistent with Property Descriptions and

ACTUAL Status !

Reasonable effort must be made in a written, timely manner for third parties to update listing information.

! All listing information shall indicate in a readily visible

manner the date that the listing information shown was last updated.

Virginia Code 18VAC135-20-190 !

Section D – Prohibited Activities !

Implying that the property listed is for sale by the owner or unlicensed person

!Failing to include a notice in all advertising that the owner is a real estate licensee has interest in a particular property ( as in

financial or owner interest ) !

Fail to include firm’s licensed name on any sign displayed outside any place of business

!Failure to get written consent of the seller prior to advertising

any specific identifiable property !

Property not listed by the party making the advertisement

• Defamation !

• Unlicensed Practice of Law !

• Breach of Confidentiality of Clients !

• Copyright Violations !

• Untrue Statements !

• Trademark Considerations !

• Necessity for Required Disclosures

General Considerations

Resources Must Be

Easy To Access

Google.com/Alerts

Giving Advice Online

• Centralized Showing and Lockbox !• Agent Impersonations Online !• Access of Client Databases !• Shared Lockbox Access !• Shared MLS Entry !• Computer Threats (By and Against Agents)

Agent Watch

Hijacked Listings!

Being Recorded?

iRecorder

SmartHouse Monitoring

Cyber-Stalking

Copyright Issues

Virtual Office Website QuestionsVOW

1. Online Property Display !

2. Visual Address !

3. Estimated Values !

4. Allow Comments

• Further steps you can take to reduce your liability: !• Post only material you own, you have permission to use, or that is with the scope of fair use (generally includes review, news reporting, teaching, or scholarly research); !• Remove infringing content immediately; !• Have a well-crafted Terms of Use

Policy Considerations

!• Instruct agents and those posting to use caution when posting; !• Realize that blogs can be viewed as an advertisement and follow all applicable rules; and !• Don’t select and edit messages – it could subject you to greater liability because you are taking a more active role in the publishing the contents.

Policy Considerations

It is not the strongest of the species that survive, not the most intelligent, but the one who is most response to CHANGE .

- Charles Darwin

Don’t Let Them Walk

Alone

Facebook.com/mattrathbun

@mattrathbun

Matthew@TheAgentTrainer.com

www.TheAgentTrainer.com

YouTube.com/MattRathbun1CE - 61522 PLE - 61271