to be or not to be responsive? (by konstantins kuzikovs)

To be or not to beresponsive?

by Konstantins Kuzikovs specially for TechHub Riga konstantins.kuzikovs@delfi.lv

Who we are?

Almost 900 000 readers per month

Biggest online publisher in Latvia

120 -140 000 000 page views per month

About 1700 advertisers and 2,9 mill ads revenue

15 years on market

Part of Express Grupp

#1 news media on all devices & #1 site among mobile users

Who we are?#1 News portal

12 Theme portals (magazines)

Video news portal

Forum

Startups (e-commerce)

What we have?

Desktop M.version App Responsive

18 18 7 2

What about audience?

170

353

535

718

900

06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 04.2015 05.2015 06.2015

175 185 186 183 191 190 188 209 199222 226

250 264283335 348 346

314 293271

324 314363 372

423 424

687

745710 732 728 740 725

862824 845 834

890 874PC Phone Tablet

Tablets +50%

Mobile +49%

PC +27%

Delfi.lv audience on different platforms by Gemius ('000)

What about pageviews?

0

50

100

150

200

07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 04.2015 05.2015

12 11 9 9 9 10 11 10 11 9 10

31 3227

34 35 3951 47 50

4553

184

171

142 141132

138

166

145 149

123

137

PCPhoneTablet

Delfi.lv page views on different platforms by Gemius (‘ 000 000)

Tablets -16%

Mobile +70%

PC -25%

What about apps?

Jun '14 Jul '14 Aug '14 Sep'14 Oct'14 Nov'14 Dec'14 Jan '15 Feb '15 Mar '15 Apr '15 May'15 Jun'15

2 2 2

2527

2931 32

34 3537 38 39 40 41 42

Android IOS

Number of active devices (google play, itunes, 000)

Mobile +68%

0

225

450

675

900

Desktop users Mobile users Tablet users

35

382

32

264

424

874delfi.lvm.delfi

What people read on mobile?Delfi.lv and m.delfi.lv audience on different platforms by Gemius ('000)

#1 People continue to use desktop version on their phones and tablets.

What about money?

0,96%

99,04%

Desktop Mobile

2,41%

97,59%

2014 2015

What about money?

0,96%

99,04%

Desktop Mobile

2,41%

97,59%

2014 2015

+227%

+28%

What about money?

0,96%

99,04%

Desktop Mobile

2,41%

97,59%

2014 2015

+227%

+28%

2015

0

225000

450000

675000

900000

Mobile audience Desktop audience

874 000

424 000

2,41% 97,59%

What about money?

4 ads 1 ad

Desktop Mobile

#2 Ads money is not following mobile audience!

The next big thing?

#3 You will not be possible to show ads on your site to mobile users.

What to do?We still have 3 ways

M.version App Responsive

What to do?We still have 3 ways

M.version App Responsive

#4 Responsive design App can help You to control connection with

audience.

new offer

new offer

bannerse-mailsoffline ads

1-2%2-9%?%

new offer

bannerse-mailsoffline ads

1-2%2-9%?%

push notification 100%

new offer

#5 App is faster and offer better user experience then browser.

#5 App is faster and offer better user experience then browser.

Using of phone equipment Smaller data volume Left-right navigation

Micro payments

5 reasons why not to be a fan of responsive design

#1 People continue to use desktop version on their phones and tablets. #2 Ads money is not following mobile audience! #3 You will not be possible to show ads on your site to mobile users. #4 Responsive design App can help You to control connection with audience. #5 App is faster then browser (responsive design)

Why Delfi still has 2 products with responsive design?

Why Delfi still has 2 products with responsive design?

if you want to get more traffic

if you want to convert visitors to loyal customers

step 1step 2

Thank you!