tlc - sunrise rotary club presentation

Sunrise Rotary Club April 8, 2010

Hit the Ground Running

Team Lorain County

Economic Development Partners

The Lorain County Growth Partnership

Job Creation Through Business Attraction: What Are Companies Looking For?

Job Creation Through Business Attraction

Generate Impressions

Lorain County Business Attraction System

CloseDeal

# impressions# qualified leads # short list $Payroll# contracts

Tax Regulations

EnvironmentalRegulations

Labor MgtEmployment Regulations

Insurance &Liability Enablers/Derailers

Workforce &Skills

Financing &

Incentives

IndustryAssets

InfrastructureBuild-Out Process

Qualify Leads

Qualify Lorain CountyREALTEAM

Negotiate Deal

Generate Impressions: TLC Marketing www.teamloraincounty.com

E-mail CampaignMail Campaign

FAM Tours:

Market VisitsTrade Shows

Generate ImpressionsWe turn statements like this:

“Declining economy, low probability for relocation”

“Part of the rust belt, outdated real estate, primarily manufacturing based, no curb appeal lack of diverse business sectors”

“Hit harder economically than other parts of the country, not in a growth mode, struggling to maintain current jobs.”

Generate ImpressionsInto statements like this:

“Vibrant community, strong investment in infrastructure, good probability of being on short-list for relocation”

“Area in upward, positive transition Availability of credible research and data Good curb appeal Presence of diverse business sectors, qualified labor”

“Lots of investment in buildings, technology education, targeted industries focus on medical strengths and obvious spin-offs for cluster businesses such as biomedical. Very forward-thinking, community leaders are well-connected to what is going on and work well together to accomplish their goals.”

Qualify Leads

Qualify Lorain County

•Customized Lead Responses

•Available Buildings and/or Sites which fit the request

•Workforce Information

•Business Services and Providers

•State, County, and Local Incentives

•Community Information

Qualify Lorain County (Ohio InSite)

Negotiate the Deal: REAL TeamsRETENTION, EXPANSION, ATTRACTION,

LEADERSHIP

A team of experts pulled from members of the Lorain County Growth Partnership both public and private sector is established to work together to get the deal closed.

The REAL Team process is gaining recognition throughout the economic development world and this year won Team Neo’s Job Creation Award.

Team Lorain County BRE

The Power of Collaboration

What is it? A collaborative effort of the LCGP Focuses on Business Retention and Expansion Complements other county-wide initiatives

Why? Assess the needs of local companies Develop New Programs for Businesses Gather Information to assist in Business Attraction Coordinate the efforts of all county economic development groups

Job Retention Through BRE*

*BRE = Business Retention and Expansion Program

Portfolio Approach A community’s businesses must be looked at

like an investment portfolio pointing out the greatest risks and rewards.

Team Lorain County Highlights:Ohio Wins the Governors Cup

TLC Recognition

Team NEO Economic Development Impact Awards 2008 Job Creation Award

International Economic Development Council – 2008 National Private-Public Partnership Award Nominee

Ohio Economic Development Associaton best marketing materials and website nominee

Team Lorain County (Highlights)Since our first year of operation Team Lorain

County has participated in the attraction and growth of approximately of 1,600 new jobs, $40 million in new payroll, and $60 million in new capital investment

Team Lorain County Highlights:New Business Investment:Since our first year of operation Team Lorain

County has participated in business attraction and expansion projects representing approximately 1,600 new jobs, $40 million in new payroll, and $60 million in new capital investment

TLC has worked on projects with companies in every Part of Lorain County.

Team Lorain County Highlights (2009)

Team Lorain County Highlights

Lorain County now has one of the premier Business Retention and Expansion [BRE] calling programs in the country

Lorain County has a leadership role in regional and statewide business attraction initiatives and activities

Team Lorain County Highlights:Lorain County has an organization that for the first

time is actively and successfully marketing the area for new business investment.

Lorain County now has a complete and functional team to handle Business Attraction, Retention, and Expansion Projects as well as other economic development initiatives.

REAL Teams

Team Lorain County Highlights (2009):Team Lorain County has actively responded to

76 leads for business attraction projects, 19 Business expansion/retention projects, 6 general business/economic development projects

Lorain County is currently short-listed on 8 leads representing a potential 1,570 jobs and $52 million in payroll and capital expenditures of $172 million

Lorain County has rolled out the red carpet and welcomed business decision makers from a variety of different companies and industries representing the entire United States as well as overseas.

These activities are representative of companies in the following industries: Manufacturing, Alternative Energy, Professional and other various industries.

Team Lorain County R.O.I.

ROI = Every dollar invested in Team Lorain County in the

last three years has resulted in $40 in new Business Payroll and $60 in new capital investment in Lorain County. For a total of $100 million.

533 new Lorain County jobs per each TLC Staff Member

$33 million in new business investment per each TLC staff member

Thank you!

www.teamloraincounty.com

Facebook.com/teamloraincounty