tips on presenting a start-up

Tips on Presentinga Start-up

Georgi Kadrev, Imagga *Check them out if you don't wanna present like this guy ;)

Disclaimer! about Presenting

• It's Not Everything • but it's Important!

• Don't count Only on it• but don't Ignore it!

Communication Effort

• Informational• Clear to Everybody• Concise• Confident• Well Thought-out• Good Logical Flow

Why do we present?

• Engage Investors• Attract Clients + Partners• Share to get Feedback• Fascinate the Audience :)

• *In general – to sell• **Current is an educational

Sample! Structure

• Short! Intro / Team• Problem• Product + Magic• Revenue Model• Market / Opportunity• Status / Traction• Strategy / Operations• Needs and Call to Action• *Not a Business Plan!

Various Time Formats

• Elevator Pitch 1-3 min

• Brief 5-8 min

• Business Basics 10-15 min

• Detailed 30+ min

Presentation Speed

• Don't rush it• Vary slightly• Pause to put a stress• Measure in advance• It's +10-30% when “live”

• Progress bar is helpful

The Content Flow

• Tell a Good Story• Ask yourself “So What?”• No Burning Questions• Be Aware of the Audience!• Don't educate them• Don't restate the Obvious!

Presentation Visuals + Formatting

• Homogenous• Clear, Open Space• Attention Catchy• Perceivable in a Glance!• Images, Simple! Charts• Avoid lots of Text!• Contrast Font Colors• Large! Font Size

8 pt10 pt12 pt16 pt

24 pt32 pt

48 pt

Homework Preparation

• Don't wait till the last night!• Write the Speech• Iterate the Wording• Imagine the Situation• Think of Questions• Learn s.th. about the audience!

• Check for spelling mistakes

Before Stage Preparation

• Be on time• Check your gadgets!• Turn IMs off :)• Get to know some people• Relax, but don't get asleep• Think Positive• Let it go!

Handling Q&A

• First, Understand!• Straight to the point• Do it briefly• Don't take it Personal• Be Honest!• Give Respect• Prepare in Advance!

Advanced Techniques

• Ask a Question• Tell something Funny• Be Emotional• Be “Manipulative”

• *Should be Confident!

Team Presentations

• All, Stay Focused• Avoid extra Familiarity• Wait Others during Q&A

• *Don't Blame :)

Showing a Demo / Prototype

• Wow Features• Test in Advance!• Good start or ending

In Conclusion

• Tell a “Good Story”• Leave a Clear Message• Be Confident• Be Yourself

• Iterate!• Gain Experience

www.fotolia.comwww.photoxpress.comDiana Kadreva

www.stockpodium.com

Photo Credits

Georgi KadrevE-mail: georgi.kadrev@imagga.com

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