data visualization - 5 tips for presenting data analyses

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NICOLA SANDOLI TIBCO ANALYTICS SALES @sandolinic Five Tips for Presenting Data Analyses

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NICOLA SANDOLI

TIBCO ANALYTICS SALES @sandolinic

Five Tips for Presenting Data Analyses

© Copyright 2000-2014 TIBCO Software Inc.

Stories are everywhere: how do we tell them?

@sandolinic

What is the right skill set for building good data visualizations?

The ability to ask good questions is really what we start with.

Amanda Cox

The right skill set

Seems like the right person is a unicorn, someone who knows some design, some programming and some statistics?

© Copyright 2000-2016 TIBCO Software Inc.

5 Tips for Presenting Data Analyses

WHATWhat is your data story?

WHOKnowing your audience

HOWpicking the right tool for each message

Transforming complex ideas into simple visual representationsDATA VISUALISATION IS A PROCESS

WHERETelling the same story in different places

@sandolinic

© Copyright 2000-2016 TIBCO Software Inc.

5 Tips for Presenting Data Analyses

WHATWhat is your data story?

WHOKnowing your audience

HOWpicking the right tool for each message

Transforming complex ideas into simple visual representationsDATA VISUALISATION IS A PROCESS

WHERETelling the same story in different places

@sandolinic

«Data Visualization is a language. It’s meant to convey an opinion, an argument.»

Kim Rees – Founding Partner, Periscope

#DataViz Resources

Alberto Cairo

David McCanless

Stephen Few

Edward Tufte

Juacques Bertin

William Cleveland

@sandolinic

Data visualization is the graphical display of abstract information for two purposes: sense-making and communication

Few, Stephen (2014)

Data vitzualsaiion is the grihapcal dilpsay of abratsct infriotmaon for two pusopres: sense-maikng and cotunmicmaion

Typoglycemia

© Copyright 2000-2016 TIBCO Software Inc.

5 Tips for Presenting Data Analyses

WHATWhat is your data story?

WHOKnowing your audience

HOWpicking the right tool for each message

Transforming complex ideas into simple visual representationsDATA VISUALISATION IS A PROCESS

WHERETelling the same story in different places

@sandolinic

Knowing your audience

How to communicate using Graphs and Tables?

200 Countries, 200 Years, 4 Minutes

Hans Rosling

New insights on poverty

@sandolinic

Inside P&G’s Digital Revolution – Real-Time Review

@sandolinic

Why Data Visualization

© Copyright 2000-2016 TIBCO Software Inc.

5 Tips for Presenting Data Analyses

WHATWhat is your data story?

WHOKnowing your audience

HOWpicking the right tool for each message

Transforming complex ideas into simple visual representationsDATA VISUALISATION IS A PROCESS

WHERETelling the same story in different places

@sandolinic

© Copyright 2000-2014 TIBCO Software Inc.

Telling stories with data

FranceGermanyChina

@sandolinic

Telling complex stories with data

@sandolinic

Data-Ink Ratio

© Copyright 2000-2016 TIBCO Software Inc.

5 Tips for Presenting Data Analyses

WHATWhat is your data story?

WHOKnowing your audience

HOWpicking the right tool for each message

Transforming complex ideas into simple visual representationsDATA VISUALISATION IS A PROCESS

WHERETelling the same story in different places

@sandolinic

Telling the same story in different places

@sandolinic

Color should be used meaningfully

• Use natural colours • Use intense colours only when

you wish to draw attention to specific data.

• Use the same colour, except when colour differences are needed to indicate differences in the data or encode a dimension

• Use a single, neutral background colour (if needed at all)

• KEEP IT SIMPLE AND CONSISTENT

Not only for deco ☺

@sandolinic

© Copyright 2000-2016 TIBCO Software Inc.

5 Tips for Presenting Data Analyses

WHATWhat is your data story?

WHOKnowing your audience

HOWpicking the right tool for each message

Transforming complex ideas into simple visual representationsDATA VISUALISATION IS A PROCESS

WHERETelling the same story in different places

@sandolinic

© Copyright 2000-2014 TIBCO Software Inc.

Marketshare

Company ACompany B

Marketshare

Company ACompany B

Data Story 1. - Pie Chart

@sandolinic

© Copyright 2000-2014 TIBCO Software Inc.

Answer in 3 seconds: Which city has more «scuole comunali»?Why pie chart series doesn’t work

+ information - space

• Link color - number - legend • Look for the highest number among

the darker slices

… what if I would like to know the which is the second one?

Data Story 1. - Pie Chart

@sandolinic

http://spotfire.tibco.com/demos

DEMO GALLERY

NICOLA SANDOLI

TIBCO ANALYTICS SALES @sandolinic

Five Tips for Presenting Data Analyses