tips for mastering the art of linkedin prospecting
Post on 31-Aug-2014
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Optimizing LinkedIn for Business
According to Hubspot, 53% of B2B marketers have acquired a customer through LinkedIn compared to 22% for B2C
83% of B2B Marketers utilize LinkedIn 81% of LinkedIn users belong to at least 1
group, while 52% participate in discussions 79% of users are 35 years old or older 31% of American adults w/ HHI of $100,000+
use LinkedIn compared to 16% for all American adults
65% of journalists have used info on LinkedIn as research material
LinkedIn: Facts for Businesses
Profile completeness Who do you follow? Employees on LinkedIn Building connections Join relevant groups Linking your profile Categorize your contacts Network after events, tradeshows etc. Recommendations
Tips for prospecting
Make sure your profile is complete as well as your company page
Have a customized LinkedIn URL with your name before someone else does.
Use the Profile Headline Maximize keywords in your compelling
summary Maximize keywords in your interests
Profile Completeness
Make sure you are following your clients and your clients’ customers as well as your potential prospects.
In addition to connecting with your employees, make sure your employees are utilizing LinkedIn as well.
One site suggested that there should be at least one employee on LinkedIn that reaches out to a lot of connections
Who are you following? And where are your employees?
Stay on top of your current clients, use tags to connect and classify your clients so that they are visible in your network
Connect with prospects right after your first contact with them
Join groups that your target audience is interested in
Join local groups related to your prospects’ industries
Building Connections & Joining Groups
Share updates that offer value to clients and prospects
Share updates from company profile Link your profile to your blog and website Share your LinkedIn status with Twitter
Status updates & linking your profile
Tags are found in the Contacts section of LinkedIn
Categorize your connections
Immediately connect with those you meet at tradeshows or any networking events
Give recommendations and referrals and ASK for them
Networking!
Outlook Social Connector: FREE Links and sends automatic updates of your
email connections’ activity People pane Contact card
LinkedIn for Outlook
1. Access to more search2. More detailed profile info3. InMails are response guaranteed
LinkedIn Premium: Business membership
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