tips and tricks for a successful cyberweek - kwanko

CYBERWEEK 2016ARE YOU READY ?

27 days left to one of the most important period in the Retail calendar

WHO IS KWANKOYour 360° Partner for cross-device Digital Advertising

CPA campaigns to

boost the revenues of

your websites

Sales Leads Traffic Downloads

CPL campaigns to increase your

database

CPC and ClickTime

campaigns for quality traffic to

your site

CPD campaigns to boost your app download and

ranking

CYBERWEEK 2016START OF THE CHRISTMAS SHOPPING SEASON

Friday, 25th Monday, 28th

BLACK FRIDAY CYBER MONDAY

NOVEMBER CHRISTMAS

Saturday, 26th Sunday, 27th

2015 KEY FIGURES / US MARKET

$4.45 BN

Amount spent by Online Shoppers - US Market

$2,75 BN

Brought in e-commerce sales, up 14% from 2014

* Sources Adobe

2015 KEY FIGURES / SPANISH MARKET

6,4%

of total online sales in Spain are made during the Black Friday

1,172 M€

spents by Spanish online shoppers during the Cyberweek

2015 ONLINE PURCHASES

55%

Cyberweek shoppers buy online

1/3

Of online shoppers used their mobile phone to make purchases

2016 FORECAST

Sales on Mobile will be higher than sales on desktop

3 BN

shoppers will buy online

THE DAY YOU CANNOT MISS…

DAY OF THE YEAR PEOPLE PURCHASE ONLINE FOR THE VERY FIRST TIME

DAY OF THE YEAR ADVERTISERS ACQUIRE THE LARGEST % OF NEW CLIENTS

10 TIPS AND TRICKS FOR A SUCCESSFUL CYBERWEEK

MAKE A KILLER LANDING PAGE1

IMPACT YOUR AUDIENCE- Keep it brief and clear - Use the right Keywords (blackfriday)- Include a countdown- Create a “don’t miss out” effect

PLACE YOUR BEST SELLER PRODUCTS- Attractive deals and discounts- One per top vertical

BE CREATIVE- Include nice formats (video etc.)- Fit your graphic charter with Black Friday’s

2 BE RESPONSIVE

SEARCH & BUY ON MOBILE

SEARCH ON MOBILE TO BUY INSTORE

EASY TO OPEN AND LOAD

- Your message mustn’t take more than thirty seconds to open- consider different mobile screen sizes, from 4-inch versions to XXL versions

Lightweight images, short and punchy titles that fit on one line, even on a small screen.

2016 BIGGEST CHALLENGE

CAPTURE LEADS3

MAKE IT CONVERT… - Dedicated Landing Page- Lead capture form- Strong and visible CTA

… TO COLLECT NEW CUSTOMERSSend it one month before the “B”day : build your own prospection database

PARFOIS B-CASEPortugal – LP Black Friday 2015

THINK ORGANIC4

A Year-Round SEO strategy is very important

Not only during the Cyberweek period

BUILD EXPECTATION !5

CREATE EXPECTATIONS WEEKS BEFORE THE EVENT- Exclusive deals and promotion- Countdown- “Only 15 days left to Black Friday,

be Ready !”

« PARFOIS » B-CASEPortugal – Email Black Friday 2015Creation of LP + Kit-email (included in the CPL)Sent 1 month before Black Friday (CPL) + 4 days before (CPC) on different databases

CONTENT IS KING !6

ENGAGE YOUR PROSPECTS WITH QUALITY CONTENT- Discounts and deals- Top 10s - Infographics- Market research- Products review- Advices- Videos

KWANKO B-CASEItaly – LP Black Friday 2016

LET THE WORLD KNOW !7

DISPLAY MASSIVELY THE WEEK BEFORE THE EVENT- SEA- RTB Display- Emailing - Exclusive networks- PR- FB Retargeting

INFLUENCE MARKETING8

FIND 3 TOP INFLUENCERS TO TEST YOUR BEST SELLER PRODUCT AND SHARE IT WITH THEIR FOLLOWERS

#BLACKFRIDAY

BE READY ON THE “B” DAY9

UNAVAILABLE ITEMS

SERVERCRASH

DON’T GENERATE FRUSTRATION AND DISAPOINTMENT

RETAIN YOUR NEW CUSTOMERS!10

70%

of all online shopping carts were abandoned before completing a transaction on Black Friday 2015

ABANDONUSE DISPLAY & EMAIL RETARGETING TO INCENTIVE YOUR CUSTOMERS TO FINALIZE THE PURCHASE- Free shipping- Product giveaway- Gift Card- Extra discount

THANK YOU

JAVIER CORREROCountry Manager Spain

javier.correro@kwanko.comwww.kwanko.comwww.facebook.com/KwankoGroup