tips and tricks for a successful cyberweek - kwanko
TRANSCRIPT
CYBERWEEK 2016ARE YOU READY ?
27 days left to one of the most important period in the Retail calendar
WHO IS KWANKOYour 360° Partner for cross-device Digital Advertising
CPA campaigns to
boost the revenues of
your websites
Sales Leads Traffic Downloads
CPL campaigns to increase your
database
CPC and ClickTime
campaigns for quality traffic to
your site
CPD campaigns to boost your app download and
ranking
CYBERWEEK 2016START OF THE CHRISTMAS SHOPPING SEASON
Friday, 25th Monday, 28th
BLACK FRIDAY CYBER MONDAY
NOVEMBER CHRISTMAS
Saturday, 26th Sunday, 27th
2015 KEY FIGURES / US MARKET
$4.45 BN
Amount spent by Online Shoppers - US Market
$2,75 BN
Brought in e-commerce sales, up 14% from 2014
* Sources Adobe
2015 KEY FIGURES / SPANISH MARKET
6,4%
of total online sales in Spain are made during the Black Friday
1,172 M€
spents by Spanish online shoppers during the Cyberweek
2015 ONLINE PURCHASES
55%
Cyberweek shoppers buy online
1/3
Of online shoppers used their mobile phone to make purchases
2016 FORECAST
Sales on Mobile will be higher than sales on desktop
3 BN
shoppers will buy online
THE DAY YOU CANNOT MISS…
DAY OF THE YEAR PEOPLE PURCHASE ONLINE FOR THE VERY FIRST TIME
DAY OF THE YEAR ADVERTISERS ACQUIRE THE LARGEST % OF NEW CLIENTS
10 TIPS AND TRICKS FOR A SUCCESSFUL CYBERWEEK
MAKE A KILLER LANDING PAGE1
IMPACT YOUR AUDIENCE- Keep it brief and clear - Use the right Keywords (blackfriday)- Include a countdown- Create a “don’t miss out” effect
PLACE YOUR BEST SELLER PRODUCTS- Attractive deals and discounts- One per top vertical
BE CREATIVE- Include nice formats (video etc.)- Fit your graphic charter with Black Friday’s
2 BE RESPONSIVE
SEARCH & BUY ON MOBILE
SEARCH ON MOBILE TO BUY INSTORE
EASY TO OPEN AND LOAD
- Your message mustn’t take more than thirty seconds to open- consider different mobile screen sizes, from 4-inch versions to XXL versions
Lightweight images, short and punchy titles that fit on one line, even on a small screen.
2016 BIGGEST CHALLENGE
CAPTURE LEADS3
MAKE IT CONVERT… - Dedicated Landing Page- Lead capture form- Strong and visible CTA
… TO COLLECT NEW CUSTOMERSSend it one month before the “B”day : build your own prospection database
PARFOIS B-CASEPortugal – LP Black Friday 2015
THINK ORGANIC4
A Year-Round SEO strategy is very important
Not only during the Cyberweek period
BUILD EXPECTATION !5
CREATE EXPECTATIONS WEEKS BEFORE THE EVENT- Exclusive deals and promotion- Countdown- “Only 15 days left to Black Friday,
be Ready !”
« PARFOIS » B-CASEPortugal – Email Black Friday 2015Creation of LP + Kit-email (included in the CPL)Sent 1 month before Black Friday (CPL) + 4 days before (CPC) on different databases
CONTENT IS KING !6
ENGAGE YOUR PROSPECTS WITH QUALITY CONTENT- Discounts and deals- Top 10s - Infographics- Market research- Products review- Advices- Videos
KWANKO B-CASEItaly – LP Black Friday 2016
LET THE WORLD KNOW !7
DISPLAY MASSIVELY THE WEEK BEFORE THE EVENT- SEA- RTB Display- Emailing - Exclusive networks- PR- FB Retargeting
INFLUENCE MARKETING8
FIND 3 TOP INFLUENCERS TO TEST YOUR BEST SELLER PRODUCT AND SHARE IT WITH THEIR FOLLOWERS
#BLACKFRIDAY
BE READY ON THE “B” DAY9
UNAVAILABLE ITEMS
SERVERCRASH
DON’T GENERATE FRUSTRATION AND DISAPOINTMENT
RETAIN YOUR NEW CUSTOMERS!10
70%
of all online shopping carts were abandoned before completing a transaction on Black Friday 2015
ABANDONUSE DISPLAY & EMAIL RETARGETING TO INCENTIVE YOUR CUSTOMERS TO FINALIZE THE PURCHASE- Free shipping- Product giveaway- Gift Card- Extra discount
