thought leadership leverage manifesto - summary

With deep expertise

and passionin their subject

areas,

creative energy Driving

and curiosity,

for the individuals, teams, and organizations

they serve,

And a

desireto make a

difference

They make those around them better.

Until just a few years ago, thought leaders interacted with their audiences primarily

through keynote speaking and book publishing.

But the digital age has opened the floodgates for anyoneand everyone to step up onto their pedestal and be heard,

leading to the slow withering of publishing as we know it, and with

it the entire economic model of authorship.

The changes wrought in the

digital age have also made it

easier for any content to be

heard. But when everyone’s

talking at the same time, the

audience only hears noise.

Ease of creation has saturated our

marketplace with inaccuracies, distractions,

and downright destructive ideas.

But unprecedented opportunity awaits

those who are willingand able to adapt to the

challenges of this new era.

Creators suddenly have

a larger canvas than ever before, with unparalleled

opportunities to reach their audience.

Audiences from around the world

can now go to content producers for

thoughts, input, and clarification.

Creation has evolved from

a one-way street to a meaningful dialogue

between creator and consumer.

If we cultivateself-understanding and find new purpose…

If we develop SOLID STRATEGY

and act in accordance with it…

If we seek others to help us on our journey…

then our Vision will see us through these

great upheavals.

6

If we abandon the outdated thinking

of traditional PR…

If we seek out the groups for whom our

content is mostmeaningful…

If we communicate

with them on their

own terms…

Then we will see our way through the digital maelstrom to form true connections with others through Outreach.

If we take advantage of NEW FORMS

of expression…

If we map out

our content’s effects with rigorousmetrics…

If we find ways to s e p a r a t eour content from ourselves…

In this new era ideas matter, and with the

right leverage they can be amplified further than

ever before.

Or we can apply clear Vision,focused Outreach, and quantifiable Impactto harness the tides of

innovation.

We are Thought Leadership Leverage,

and we choose to RISE.

Thank you for reading our Summary!

To continue reading more about our Vision, Outreach, Impact and

Conclusion, please visit our Manifesto page.