this is what vr is supposed to look likeinsightinnovation.org/wp-content/uploads/2017/06/na/...this...

THIS IS WHAT VR IS SUPPOSED TO LOOK LIKE

Dr.StephenNeedelAdvancedSimulation

RobertClarkAzureKnowledge

IIeX NAJune2017

History - Advanced Simulations• 1993– SimulationServices- BeginningofVRforMR

– SoftwaredevelopedbyDr.RaymondBurke

• 2003– FormedAdvancedSimulations

• Over500separateprojectstestingthousandsofvariations– Packaging

– Pricing

– Promotions

– ShelfLayouts

– ShelfAssortments

– NewProducts

History – VR Research• VirtualRealityResearchstartedasareactiontomall-basedshelfsetsand

controlledstoretests– Neededtobemorerealistic

– Neededtobefasterandcheaper

History – VR Research• OriginalVersions– 2Dclickablepictures

History – VR Research• Moveto3Dinteractiveproducts

History – VR Research• Putshoppersinrenderedenvironments

• Better– butstilllooks“rendered”

ASL-Azure Knowledge• Partnershipin2017

• Combine:

– Best-in-classresearchskillsfromASL

– OutstandingimmersiveenvironmentsfromAzureKnowledge

History – Azure Knowledge• Foundedin2003

– 25+ million surveys executed since inception.

– Over 1,000 employees across 5 continents

– 7 Operational hubs and staff in 17 other countries

– Capabilities in 35+ languages; covering 100+ countries

• CoreExpertise:

– Global multimode interviewing– Panel– Digital Shopper Expertise

4D Shopper Plus• Lastweek– 4DShopperPluswithimmersiveenvironmentfromDigiwalks

4D Shopper VR• Today:

– Introducing4DShopperVR

– ImmersiveenvironmentfromDigiwalks

– Embeddedinteractivetestcategories

– TrueVRenabled!

DEMO

Today - 4D SHOPPER PLUS• Realimmersiveenvironments• Fullshelf/productinteraction• Interceptoronline– yourchoice• Quicktocreate– fasttoexecute• Remarkablylowprice• And…TrueVRforstorewalk-arounds!

Coming This Summer• Addeye-trackingandfacialrecognitiontoPlus• TrueVR with:

– Realimmersiveenvironments

– Fullshelf/productinteractionforresearch

ASL-Azure Knowledge

Thankyou!

Seeourdemonstrationofboththe4DShopperPlusand4DShopperVR systemsintheFutureTechShowcase