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THIS IS WHAT VR IS SUPPOSED TO LOOK LIKE
Dr.StephenNeedelAdvancedSimulation
RobertClarkAzureKnowledge
IIeX NAJune2017
History - Advanced Simulations• 1993– SimulationServices- BeginningofVRforMR
– SoftwaredevelopedbyDr.RaymondBurke
• 2003– FormedAdvancedSimulations
• Over500separateprojectstestingthousandsofvariations– Packaging
– Pricing
– Promotions
– ShelfLayouts
– ShelfAssortments
– NewProducts
History – VR Research• VirtualRealityResearchstartedasareactiontomall-basedshelfsetsand
controlledstoretests– Neededtobemorerealistic
– Neededtobefasterandcheaper
History – VR Research• OriginalVersions– 2Dclickablepictures
History – VR Research• Moveto3Dinteractiveproducts
History – VR Research• Putshoppersinrenderedenvironments
• Better– butstilllooks“rendered”
ASL-Azure Knowledge• Partnershipin2017
• Combine:
– Best-in-classresearchskillsfromASL
– OutstandingimmersiveenvironmentsfromAzureKnowledge
History – Azure Knowledge• Foundedin2003
– 25+ million surveys executed since inception.
– Over 1,000 employees across 5 continents
– 7 Operational hubs and staff in 17 other countries
– Capabilities in 35+ languages; covering 100+ countries
• CoreExpertise:
– Global multimode interviewing– Panel– Digital Shopper Expertise
4D Shopper Plus• Lastweek– 4DShopperPluswithimmersiveenvironmentfromDigiwalks
4D Shopper VR• Today:
– Introducing4DShopperVR
– ImmersiveenvironmentfromDigiwalks
– Embeddedinteractivetestcategories
– TrueVRenabled!
DEMO
Today - 4D SHOPPER PLUS• Realimmersiveenvironments• Fullshelf/productinteraction• Interceptoronline– yourchoice• Quicktocreate– fasttoexecute• Remarkablylowprice• And…TrueVRforstorewalk-arounds!
Coming This Summer• Addeye-trackingandfacialrecognitiontoPlus• TrueVR with:
– Realimmersiveenvironments
– Fullshelf/productinteractionforresearch
ASL-Azure Knowledge
Thankyou!
Seeourdemonstrationofboththe4DShopperPlusand4DShopperVR systemsintheFutureTechShowcase