the strategic planners presentation template

THE

Plaersquo TEMPLATE

julian coleHead of Comms Planning BBH

Ugly slides it is what we do best as Planners

The following is a presentation template which includes 27 of the most commonly used planner slides Download the keynote or powerpoint by tweetingfacebooking the below links and strategize to your hearts content

Julian Cole Head of Comms Planning BBHjuliancole

ugly slides be gone

powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download

THE

Plae$ TEMPLATE

you name hereCOMPANY NAME

todays meeting

- Our Process - Recap the brief - Cultural Product and Consumer Truth- Strategy- Creative Idea - Campaign Architecture - Campaign elements - KPIs - Next Steps

but the real request is to help launch the new

Lorem Ipsum Coconut Wate Range in north america focusing on 17-28 year olds

what we have been up to

CREATIVE BRIEF

CREATIVE CONCEPTING

CAMPAIGN ARCHITECTURE KPIS

RECEIVED YOUR BRIEF

QUAL AND QUANT

RESEARCH

key

Insight slides

women think that lorem ipsum olor sit amet consect

lorem ipsum

Mar Apr May Jun Jul Aug Sept

1033 40

85100

124 120

bar graph chart

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7979 lorem ipsum dolor sit

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euismod tinciduntt

pie chart

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aliquip ex ea commodo consequat

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bull Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum

our target audience - cool dads

CONSUMER TRUTHLorem ipsum consumer dolor sit amet consectetur

adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna

CULTURAL TRUTH Lorem ipsum culture dolor sit amet consectetur

adipiscing elit Fusce neque orci consectetur eget vitae neque orci consvestibulum vel magna

PRODUCT TRUTH Lorem ipsum product dolor sit amet consectetur adipiscing elit Fusce neque orci

CULTURAL TRUTH CONSUMER TRUTH

PRODUCT TRUTH STRATEGY

Lorem ipsum consumer dolor sit amet consectetur adipiscing elit

Fusce neque orci consectetur eget vitae neque orci

consvestibulum vel magna

Lorem ipsum consumer dolor sit amet consectetur adipiscing elit

Fusce neque orci consectetur eget vitae neque orci

consvestibulum vel magna

Lorem ipsum consumer dolor sit amet consectetur adipiscing elit

Fusce neque orci consectetur eget vitae neque orci

consvestibulum vel magna

Lorem ipsum dolor sit amet consectetur adipiscing elit

Fusce neque

key

slidesvisual

Lorem ipsum eget vitae neque orci consvestibulum vel magna eget vitae neque orci costibulum vel magna Cotibuum vel magna eget vitae neque orci consvestibulum vel magna

Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla

key visual slide

key visual slide 2 vitae neque orci consvestibulum vel magna lorem ipsum eget vitae

comms planning slides

comms eco system

Magazine Ads TV Commercial Search Radio

Responsive Brand Site Video and Blog Content

Social Links and Email Database

consumer journey

SearchBrand Site Shares

via Facebook

Retargeted Banner AdRetargeting Database

www Exit Site

Consumer A1st interaction

Consumer A 2nd interaction

high engagement

low engagement

low

inte

rest

high

inte

rest

Radio

Newspaper

Billboard

WOMMobile

TV

Blog

channel matrix

icons library

AUG SEP OCT NOV DEC JAN

CAMPAIGN ROLL OUT

TVCINEMA

PRINTOUTDOOR

FACEBOOKTWITTER

IN STORE ACTIVATION

DIGITAL HUBFOURSQUARE

RETAIL PRODUCTS

BAR ACTIVATION

TASK 1 ESTABLISH

TASK 2 ADD VALUE

TASK 3 INVITE

RICH AND FLASH BANNERS

BUSINESS PROBLEM

CAMPAIGN IDEA

POSITIONING

CAMPAIGN ARCHITECTURE

COMMS TASK 1

TACTICS TACTICS TACTICS

BARRIERBARRIERBARRIER

COMMS TASK 2

COMMS TASK 3

CAMPAIGN ECO-SYSTEM

INSTORE ACTIVATIONS

FACEBOOKTWITTER

DIGITAL HUB

IN-BAR ACTIVATIONS

TVCINEMA PRINTOUTDOOR

BANNERS (RICH AND

FLASH)SEARCH

INDIRECT

DIRECT

TYPE OF LINK

COMMS TASK 3 INVITE NEW

CONSUMERS TO BE AN AFTER HOURS

ATHLETES

COMMS TASK 1 ESTABLISH THE AFTER

HOURS ATHLETE

COMMS TASK 2 SHOW HOW PUMA

ADDS VALUE TO AFTER HOURS ATHLETES

COMMS BARRIER THE TARGET DOESNrsquoT KNOW WHAT AFTER

HOURS ATHLETES MEANS

COMMS BARRIER TARGET DOESNT

UNDERSTAND THE RELATIONSHIP BETWEEN

PUMA AND AHA

COMMS BARRIER HOW DO YOU MAKE

SURE THAT AFTER HOURS ATHLETE IS A LEGITIMATE

THING

TACTICSBAR ACTIVATIONS

INSTORE ACTIVATIONSDIGITAL HUB

TACTICSTVCINEMA

PRINTOUTDOORINSTORE

TACTICSPRODUCT LINE

DIGITAL HUB

KEY PERFORMANCE INDICATORS

KPIs

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sed diam nonummy nibh euismod tinciduntt

kpi slide

awareness

1200000 IMPs

2000000 Youtube views

Search Volume increase 24

consideration

456000 site visits

45 key image attribute

preference

24 store traffic

56 purchase intention

purchase

1321 Sales

2000000 Youtube views

Search Volume increase 24

retention

152 Email Subs

332 Loyalty Members

GOAL FOR DIGITAL HUB

METRIC FOR SUCCESSC

TARGET ACTUAL

SALES GROWTH 8 104

PURCHASE INTENTIONTOP 3 SPORTS LIFESTYLE BRANDS 52 66

KEY IMAGE ATTRIBUTES IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME

5246 4266

COMMS TASKS - ADD VALUE DIGITAL HUB

VISITS TO THE SITE 1400000 1568120

TIME ON SITE 220 145

EXIT POLL ON SITE IS A SPORTS LIFESTYLE BRANDIS A BRAND FOR ME

7560 8676

EXIT POLL ON SITE ADDS VALUE TO MY NIGHT OUT VS CONTROL

20+ 25

Special thanks to the following legends for slide inspiration

Bud CaddellLiane SiebenhaarRebekah Cancino

Also to Improve Presentation for the template ideaLostType for the great fonts The Noun Project for the awesome icons

shout outs amp download

powerpoint versionkeynote versionpay with a tweet to download pay with a tweet to download