the state of the manchester blogosphere

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In August 2010, Delineo commissioned a report into the state of the Manchester blogosphere. The team examined over 350 blogs in order to compile an extensive investigation into the Manchester blogging community.

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The State of the Manchester Blogosphere

www.delineo.comhttp://twitter.com/delineo

This report analyses the state of Manchester’s blogging community

Why?

• Manchester has a thriving blogging community

• The Google search ‘Manchester blog’ returns 84,100,000 results

• In 2006, the first annual Manchester Blog Awards were held to celebrate Manchester’s rich blogging culture

• In 2010, over 200 blogs were nominated for the Manchester Blog Awards Ceremony

This report analyses blogs in six different sectors:

• Manchester-centric

• Personal

• Art and culture

• News and politics

• Music and fashion

• Digital and PR

How the information was collected:

• Over 350 blogs were analysed during August 2010

• Blogs were sourced from blog rolls, personal recommendations and listing websites

• Data accumulated included: the number of posts, the age of the blog, inbound links, blog type, Twitter presence and the inclusion of rich media

• Is hosted on Blogger

• Has 10 posts per month

• Was created in November 2007

The average Manchester blog…

insight

Features of a Manchester blog

• 95% of Manchester blogs feature images/photographs

• 35% of blogs embed videos from YouTube/Vimeo

• 60% of blogs have a Twitter profile on the home page

This category examines blogs which concentrate on events or experiences in Manchester

Manchester-centric blogs

insight

Content

The average Manchester-centric blog has 14 posts per month

Most posts per month

Rank Site Number of posts

1manchesterphotography.blogspot.com

41

2 hydedailyphoto.blogspot.com 31

3 www.manchesterdailyphoto.com 31

4 oldham100.blogspot.com 21

5 maccloop.blogspot.com 16

Blog Type

Rank

Site Number of links

1 http://www.manchizzle.com 20,700

2 http://hydedailyphoto.blogspot.com 13,848

3 http://www.manchesterdailyphoto.com 4,441

4 http://www.creativetourist.com 6,881

5 http://parklover.wordpress.com 5,044

Incoming links

18% WordPress

18% Other

64% Blogger

insight

The average blog in the Manchester-centric category has a PageRank of 4

Rank Site PageRank

1 http://www.creativetourist.com 5

- http://doorsintothepast.blogspot.com 5

- http://hydedailyphoto.blogspot.com 5

100% of blogs surveyed used images in blog posts

insight

65% of blogs in this category had a Twitter presence on the home page

70% of blogs in this category did not include videos in posts

Yes No0

10

20

30

40

50

60

70

80

Yes No0

10

20

30

40

50

60

70

insight

Age

Rank Site Created

1 http://www.manchizzle.com August 2005

2 http://hydedailyphoto.blogspot.com April 2006

3http://www.manchester-clubbing.blogspot.com

April 2006

4 http://www.manchesterphotography.blogspot.com

May 2007

5 http://www.ladylevenshulme.co.uk July 2007

The average blog in this category was set up in May 2008

http://visitmanchester.posterous.com was the newest blog in the survey (October 2009)

This category examines blogs which have a personal focus

Personal blogs

insight

Content

The average personal blog has 14 posts per month

Most posts per month

Rank Site Number of posts

1 http://blog.newfred.com 41

2 http://thelaughinghousewife.wordpress.com

29

3 http://ianjosephbrook.blogspot.com 21

4 http://benjaminjudge.wordpress.com 18

5 http://www.joethedough.com 14

Blog type

Rank

Site Number of links

1 http://gapingsilence.wordpress.com 39,950

2 http://myshittytwenties.wordpress.com 19,441

3 http://everton.blogspot.com 11,697

4 http://www.almostwitty.com 3,262

5 http://benjaminjudge.wordpress.com 3,081

Incoming links

40% Wordpress

10% Other

50% Blogger

insight

The average blog in the personal category has a PageRank of 3

Rank Site PageRank

1 http://everton.blogspot.com 5

- http://myshittytwenties.wordpress.com

5

- http://gapingsilence.wordpress.com 5

100% of blogs surveyed used images in posts

insight

67% of blogs in this category had a Twitter presence on the home page

50% of blogs in this category included videos in posts

Yes No0

10

20

30

40

50

60

70

Yes No0

10

20

30

40

50

60

insight

Age

Rank Site Created

1 http://headstretcher.blogspot.com October 1995

2 http://www.thefrancunian.co.uk December 2000

3 http://www.benedson.blogs.comSeptember

2002

4 http://ackworthborn.blogspot.com November 2003

5 http://thelaughinghousewife.wordpress.com May 2005

The average blog in this category was set up in May 2007

http://gemmahodgson.wordpress.com was the newest blog in the survey (February 2010)

This category examines blogs which concentrate on art and culture

Art and culture blogs

insight

Content

The average art and culture blog has 9 posts per month

Most posts per monthRank Site Number

of posts

1 http://www.wondrousreads.com 38

2 http://bookwitch.wordpress.com 32

3 http://makingeggs.blogspot.com 20

4 http://manchesterlitlist.blogspot.com 18

5 http://maxdunbar.wordpress.com 17

Blog type

Rank

Site Number of links

1 http://wordsandfixtures.blogspot.com 46,026

2 http://artoffiction.blogspot.com 45,702

3 http://santiagosdeadwasp.blogspot.com 43,369

4 http://goneeightyfive.blogspot.com 42,779

5 http://maxdunbar.wordpress.com 21,880

Incoming links

12% Wordpress

82% Blogger

insight

The average blog in the arts and culture category has a PageRank of 3

Rank Site PageRank

1 http://santiagosdeadwasp.blogspot.com

6

2 http://wordsandfixtures.blogspot.com 5

- http://goneeightyfive.blogspot.com 5

89% of blogs surveyed used images in posts

insight

77% of blogs in this category had a Twitter presence on the home page

82% of blogs in this category did not include videos in posts

Yes No0

10

20

30

40

50

60

70

80

90

Yes No0

10

20

30

40

50

60

70

80

90

insight

Age

Rank Site Created

1 http://culturaltalesoftwocities.blogspot.com January 2001

2 http://tony-trehy.blogspot.com March 2004

3 http://not-exactly-true.blogspot.com May 2004

4 http://goneeightyfive.blogspot.com November 2004

5 http://www.loscuadernosdejulia.com January 2005

The average blog in this category was set up in September 2007

http://manchesteruniversitypressblog.blogspot.com was the newest blog in the survey (March 2010)

This category examines blogs which concentrate on news and politics

News and politics blogs

insight

Content

The average news and politics blog has 56 posts per month

Most posts per month

Rank Site Number of posts

1 http://insidethem60.journallocal.co.uk 255

2 http://normblog.typepad.com 82

3 http://www.saddleworthnews.com 68

4 http://www.salfordstar.com 21

5 http://manchestermule.com 8

Blog type

Rank

Site Number of links

1 http://normblog.typepad.com/normblog 486,876

2 http://politaholic.blogspot.com 21,430

3 http://www.gracefletcherhackwood.co.uk 12,099

4 http://www.salfordstar.com 5,234

5 http://www.saddleworthnews.com 2,431

Incoming links

63% Wordpress

24% Other

13% Blogger

insight

The average blog in the news and politics category has a PageRank of 4

Rank Site PageRank

1 http://normblog.typepad.com/normblog

6

2 http://politaholic.blogspot.com 5

-http://www.gracefletcherhackwood.co.uk

5

75% of blogs surveyed used images in posts

insight

50% of blogs in this category had a Twitter presence on the home page

75% of blogs in this category did not include videos in posts

Yes No0

10

20

30

40

50

60

70

80

Yes No 0

10

20

30

40

50

60

insight

Age

Rank Site Created

1 http://thethreeleggedcat.blogspot.com February 2006

2 http://politaholic.blogspot.com March 2006

3 http://manchestermule.com January 2008

4 http://www.gracefletcherhackwood.co.uk August 2008

5 http://www.salfordstar.com April 2009

The average blog in this category was set up in July 2008

http://insidethem60.journallocal.co.uk was the newest blog in the survey (April 2010)

This category examines blogs which concentrate on digital and PR issues

Digital and PR blogs

insight

Content

The average digital and PR blog has 8 posts per month

Most posts per month

Rank Site Number of posts

1 http://www.ukfastblog.co.uk 14

- http://sarahhartley.wordpress.com 14

- http://blog.codecomputerlove.com 14

4 http://www.i-com.net/blog 13

5 http://pr-media-blog.co.uk 11

Blog type

Rank

Site Number of links

1 http://pr-media-blog.co.uk 8,845

2 http://sarahhartley.wordpress.com 7,881

3 http://www.lovecreative.com/blog 3,355

4 http://blog.pushon.co.uk 1,109

5 http://www.ukfastblog.co.uk 894

Incoming links

71% Wordpress

17% Other

12% Blogger

insight

The average blog in the digital and PR category has a PageRank of 3

Rank Site PageRank

1 http://sarahhartley.wordpress.com 5

- http://blog.codecomputerlove.com 5

3 http://blog.fluidcreativity.co.uk 4

100% of blogs surveyed used images in posts

insight

94% of blogs in this category had a Twitter presence on the home page

65% of blogs in this category did not include videos in posts

Yes No0

102030405060708090

100

Yes No0

10

20

30

40

50

60

70

insight

Age

Rank Site Created

1 http://blog.fluidcreativity.co.uk February 2004

2 http://blog.pushon.co.uk October 2005

3 http://www.lovecreative.com/blogSeptember

2006

4 http://theeword.blogspot.comSeptember

2006

5 http://www.ukfastblog.co.uk December 2006

The average blog in this category was set up in July 2008

http://www.visionandmedia.co.uk was the newest blog in the survey (December 2010)

Contact us

Email: web@delineo.com

Web: www.delineo.com

Phone: 0161 839 6289

Twitter: @delineo

Copyright 2010 Delineo

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