the short story of camaloon.com

CamaloonLessons learned from starting

I’m @bernatfarreroCEO of Camaloon, founder of

From scratch to 20.000 products a day

Camaloon today

Buttons Stickers Magnets

Product customization ~40k customers

60% Avg Operational Margin

1 week delivery times

b2c / b2b

x 3

Design distribution

Design submission Designed product

Camaloon‘s growth

Revenue 20k€6 people500 orders15% Out Spain

Seed round

+Stickers+Gallery

+Mobile App+Customization UX

+Multifactory PRM+Sales force team

Revenue 550k€25 people7.000 orders60% Out Spain

Revenue 1.5M€45 people20.000 orders80% Out Spain

#1 Start small, find your spaceFind a REAL market

We looked for an accessible niche

We got early contact with our customers

#2 Set really HARD goals

Make a planand sell it to

everyonepartners, employees, investors, providers

and, of course, customers

be ready to make fast changes to it

plans are useless but planning is indispensable - Eisenhower

#3 Have clear understanding of your growth levers

+ Channels

+ Network effects

+ Products

+ Countries ES, PT, FR, BE, IT, DE, NL, UK, USA

Buttons, Magnets, Stickers, Skins, Wall Stickers, T-Shirts, Posters, Cases

Member get member, Branded products

Profitable PPC Framework, SEO, PR, Referrals, Social Media, Email strategy

Our start

2011

2012

2013

#4 Move fast... with a close eye on your bank account

The most important rules of thumb

1. Win Market2. Don’t run out of cash

#5 Establish a Data-driven decision-making workflow

Data always speaks the truth

Global business metrics Lifetime Value per User

Customer Acquisition CostGeneral Conversion RateAverage Purchase Value

Time To PurchaseChurn

Experiment-based metricsFunnels

Specific conversion ratesCPAs / CTRsBounce Rate

Cohort analysisA/B Tests

Build your dashboard

Funnel analysis

#6 Attract the best people and build your A team

“At the end it all comes down to the choices you made about people”

We do not look for people who we’d like to have a beer with... We look for people thirsty of knowledge, who enjoys the

challenges and seriously strives to be the best at what they do

Part of our team

My lessons learned, in a nutshell

1. Start Small, find your space

2. Plan for really hard goals

3. Study thoroughly your growth levers

4. Move fast with an eye on your bank account

5. Implement data-driven decision-making

6. Convince the best to join you

Thanks!

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