the pros and cons of responsive design

Pros and Cons of Responsive DesignApril 2012

2

1. Responsive Design2. A Case Study

3. Lessons Learned

How did we get

Here?

4Mobile First, Luke Wroblewski, October 2011

5Mobile First, Luke Wroblewski, October 2011

6Mobile First, Luke Wroblewski, October 2011

7Mobile First, Luke Wroblewski, October 2011

A new device

every day

The Promise – One Website, All Devices

From this

To this:

From this

To this:

Confidential, © 2010 Mobomo LLC

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Pros and Cons

Pros• Single version• Less maintenance• Sharing links works

across all platforms and devices

• Future-ready• Not just about the

device (narrow desktop use)

• Mobile first – content strategy

Cons• Technical

– Development time and resources

– Cross-browser and device compatibilities

– Loading times– 508 compliance (image

resizing and hide/show)

• Content– Different devices /

different objectives– Content is not necessarily

mobile-friendly

Thank You – Q&A

Ken FangPresident

(703) 675-3607ken.fang@mobomo.com www.mobomo.com