responsive web design pros and cons

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Responsive Web Design By Sandeep Arora [email protected] CEO of Telezent Pros & Cons

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Responsive Web Design Pros and Cons

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Page 1: Responsive Web Design Pros and Cons

Responsive Web Design

By Sandeep [email protected]

CEO of Telezent

Pros & Cons

Page 2: Responsive Web Design Pros and Cons

What is a responsive design?A “responsive web design" simply refers to a web

site that displays correctly on any mobile device.

Page 3: Responsive Web Design Pros and Cons

17%

Growing Mobile Audience

• Your website needs to cater to all types of mobile devices and screens to maintain your brand position and stay relevant

Source: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

• Reach your customers on the go – 24 hours a day

1

53%

Mobile Accounts For 17% Of All Web

Traffic

Over 53% Americans have a smartphone

Page 4: Responsive Web Design Pros and Cons

One Website2

• There is no need for a second website for mobile devices • For programmers and marketers this simplifies the process of adding new pages

Page 5: Responsive Web Design Pros and Cons

Look like a Major Corporation3

A trendy and cutting edge responsive website can make your firm look a major corporation and leader in your industry

Page 6: Responsive Web Design Pros and Cons

Invest Now – Save later4

• Over the long term – responsive websites may cost less• One website costs less than two to maintain and enhance

Page 7: Responsive Web Design Pros and Cons

User Experience5

A seamless and consistent user experience for your users – as the same content and design is simply resized based on device

Page 8: Responsive Web Design Pros and Cons

SEO6

One website for all devices consolidates web traffic for better SEO results. Just ask Google!

Source: https://developers.google.com/webmasters/smartphone-sites/details

Sites that use responsive web design, i.e. sites that serve all devices

on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device.

This is Google's recommended configuration.

Page 9: Responsive Web Design Pros and Cons

Your Competition7

Chances are your competition and partners already have a mobile website

Page 10: Responsive Web Design Pros and Cons

Online Marketing8

• Users are checking their emails using their smartphones• Your emails and the links need to be responsive

Page 11: Responsive Web Design Pros and Cons

Responsive design may not work in all the cases Timing

• If your website is good but not mobile friendly, then redesigning it may be expensive• In this case, creating a separate mobile website may be the best optionComplexity• For complex dynamic websites serving the same content may not be feasibleSEO• If your smartphone customers are searching with different keywords than your desktop customers, responsive design prevents you from delivering the most relevant content for each device.Speed• Your main website will be hit by both mobile and desktop traffic• Slower download speed may be a negative for SEO and for the users on the goDevelopment Time• For huge websites the development time and cost may be on the higher sideCustomer Experience• Customers may not need the same experience on mobile

Page 12: Responsive Web Design Pros and Cons

http://www.telezent.com

Sandeep [email protected]

CEO of Telezent

• We have great Web Design, SEO & Content Marketing Team.• In 2014 we are inviting Clients and Digital Marketing firms to partner with us and grow together.

Check out our work and contact me directly. Me and my team would love to talk mobile design & development with you.

Visit our portfolio using your smartphone