the power of social media

The Power of

Social MediaMilena Regos

Out&About Marketing Twitter: @milenaregosTwitter hashtag: #AIFD

#1: Trust

#2: Free Research

#3: Traffic

1 in 13 people on Earth is on Facebook

Source: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/

Facebook reaches 3 out of every 4 Internet users in the US

Source: Comscore, February 2011

Facebook reaches 3 out of every 4 Internet users in the US

Source: Comscore, February 2011

1 out of every 8 minutes online is spent

on

Source: Comscore, February 2011

1 out of every 8 minutes online is spent

on

Source: Comscore, February 2011

24 hrs of video/minute

Source: Comscore, February 2011

300,000 new users every day

http://dannybrown.me/2010/07/03/cool-facts-about-social-media/

A new member joins every second

http://dannybrown.me/2010/07/03/cool-facts-about-social-media/

53.5% of Internet

users read blogs

emarketer.com May 26, 2011

#4: Customer Service

Tony Hsieh Zappos.com 1.8 mil+ followers on Twitter

Chrysler Delivers

#5: Low Cost to

entry but not free

#6: New BusinessComes from:

• Facebook 67%

• Blogging 57%

• Twitter 42%

2011 Social Media Marketing Report

#7: It’s the

Future

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner

Facebook Blogs Twitter Video Forums Geo-location0%

25%

50%

75%

100%

6%9%

22%29%

35%

93%

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner

Facebook Blogs Twitter Video Forums Geo-location0%

25%

50%

75%

100%

6%9%

22%29%

35%

93%

17%24%

56%

84%

68%

92%

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner

0

0.15

0.3

0.45

0.6

Don’t know how

Don’t have

time

Don’t belie

ve in it

Don’t see

the value

All of th

e above

12%8%

4%

54%

22%

What’s your biggest obstacle to entering in social media marketing?

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

0

0.15

0.3

0.45

0.6

Don’t know how

Don’t have

time

Don’t belie

ve in it

Don’t see

the value

All of th

e above

12%8%

4%

54%

22%

What’s your biggest obstacle to entering in social media marketing?

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

0

0.15

0.3

0.45

0.6

Don’t know how

Don’t have

time

Don’t belie

ve in it

Don’t see

the value

All of th

e above

12%8%

4%

54%

22%

What’s your biggest obstacle to entering in social media marketing?

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

0

0.25

0.5

0.75

196%

4%

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

Believe in it

Don’t believe in it

#1: Commit

#2: YOU are the Experts

#3: Content is King

Photo Credit: Emily Coco, Flickr

#4: Make it easy to share

#5: Remove obstacles

#6: Have Fun

#7: Be Yourself

Milena Regos@milenaregos

milenaregos@gmail.com775-771-6863

http://www.outandaboutmarketing.comhttp://www.slideshare.net/milenaregos

Images photo credit: Creative Commons

Thank you!