the power of social media
DESCRIPTION
Keynote presentation on the power of social media for IMAGINE 2011, AIFD.TRANSCRIPT
The Power of
Social MediaMilena Regos
Out&About Marketing Twitter: @milenaregosTwitter hashtag: #AIFD
#1: Trust
#2: Free Research
#3: Traffic
1 in 13 people on Earth is on Facebook
Source: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
Facebook reaches 3 out of every 4 Internet users in the US
Source: Comscore, February 2011
Facebook reaches 3 out of every 4 Internet users in the US
Source: Comscore, February 2011
1 out of every 8 minutes online is spent
on
Source: Comscore, February 2011
1 out of every 8 minutes online is spent
on
Source: Comscore, February 2011
24 hrs of video/minute
Source: Comscore, February 2011
300,000 new users every day
http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
A new member joins every second
http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
53.5% of Internet
users read blogs
emarketer.com May 26, 2011
#4: Customer Service
Tony Hsieh Zappos.com 1.8 mil+ followers on Twitter
Chrysler Delivers
#5: Low Cost to
entry but not free
#6: New BusinessComes from:
• Facebook 67%
• Blogging 57%
• Twitter 42%
2011 Social Media Marketing Report
#7: It’s the
Future
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
Facebook Blogs Twitter Video Forums Geo-location0%
25%
50%
75%
100%
6%9%
22%29%
35%
93%
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
Facebook Blogs Twitter Video Forums Geo-location0%
25%
50%
75%
100%
6%9%
22%29%
35%
93%
17%24%
56%
84%
68%
92%
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285 & 2011 Social Media Marketing Industry Report by Social Media Examiner
0
0.15
0.3
0.45
0.6
Don’t know how
Don’t have
time
Don’t belie
ve in it
Don’t see
the value
All of th
e above
12%8%
4%
54%
22%
What’s your biggest obstacle to entering in social media marketing?
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
0
0.15
0.3
0.45
0.6
Don’t know how
Don’t have
time
Don’t belie
ve in it
Don’t see
the value
All of th
e above
12%8%
4%
54%
22%
What’s your biggest obstacle to entering in social media marketing?
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
0
0.15
0.3
0.45
0.6
Don’t know how
Don’t have
time
Don’t belie
ve in it
Don’t see
the value
All of th
e above
12%8%
4%
54%
22%
What’s your biggest obstacle to entering in social media marketing?
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
0
0.25
0.5
0.75
196%
4%
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
Believe in it
Don’t believe in it
#1: Commit
#2: YOU are the Experts
#3: Content is King
Photo Credit: Emily Coco, Flickr
#4: Make it easy to share
#5: Remove obstacles
#6: Have Fun
#7: Be Yourself
Milena Regos@milenaregos
http://www.outandaboutmarketing.comhttp://www.slideshare.net/milenaregos
Images photo credit: Creative Commons
Thank you!